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Seeking a skilled and professional brand design expert. No AI generated submissions will be considered. Pulp Açaí Co. is a new açaí venture launching in Australia. We make premium, fast, good-for-you açaí bowls and drinks — the brand promise is in our strapline: "Good. To go." Our positioning sits in the overlap of clean-eating and takeaway-convenience. We've already done extensive exploration on typography, colour, and graphic devices internally and have landed on a confirmed direction. We're now looking for a brand designer to take it from "we know approximately what we want" to "production-ready brand pack we can hand to packaging suppliers, signwriters and our web team." The current creative direction **Please treat the following as a guide, we encourage you to innovate and improve on the current creative direction. Primary wordmark: pulp set in an italic serif, in a warm gold / mustard tone. Sub-mark (always present in the locked lockup): AÇAÍ CO set in tracked uppercase sans, in white, sitting beneath the wordmark. Important — the sub-mark must use authentic Portuguese spelling: cedilla under the c (ç) and the acute accent on the í. So it's AÇAÍ CO, not ACAI CO. This is non-negotiable; it's a key authenticity signal for the brand. Tagline: "Good. To go." set in clean white sans, used in applications (e.g. on the lower portion of a cup) but not always part of the core logo lockup. Primary palette: dark forest green, and black, with gold/mustard and warm white as the type colours. We will provide: • 4 reference mock-ups showing the direction on takeaway cups (request these once you accept the project). • Brand context document and prior typographic exploration deck • Draft shopfront for the first physical install. Scope of work 1. Lock down the typography • Identify or recommend the exact font for the wordmark (currently an italic serif — looks Caslon / Cormorant / Playfair family but needs nailing down). Specify weight, style, and licensing route (Google Fonts, Adobe Fonts, or paid foundry — please factor licensing into your recommendation). • Identify or recommend the exact font for the AÇAÍ CO sub-mark and the "Good. To go." tagline. Sans-serif, clean, modern. • Lock down the spacing and proportions of the primary lockup: wordmark size, sub-mark size relative to wordmark, tracking on the sub-mark, vertical gap between them. Provide a clear-space rule and minimum-size guidance. 2. Explore and lock down the colour system • Refine the exact hex values for the primary palette (aubergine, forest green, black) and accent (gold, white). • Propose 2–3 alternate background treatments inside the palette family (e.g. cream variant for lighter applications, a single-colour reverse for monochrome use). • Provide each colour as HEX, RGB, CMYK, and Pantone equivalents so we can spec packaging and signage. 3. Apply the brand across executions Show the locked logo applied across at least five real-world surfaces: • Takeaway cup (rough mock-ups exist — refine these). • Takeaway Açaí bowl / bowl lid. • Storefront sign • Paper takeaway bag • Social media avatar (square crop) and one Instagram post template. Mock-ups should be high-quality (Photoshop / Smartmockups level) and reflect realistic lighting and materials. 4. Deliver a complete brand pack • Primary lockup (wordmark + AÇAÍ CO) as AI, EPS, SVG, PDF, and PNG (transparent) at multiple sizes. • Reverse / monochrome variants for use on light, dark, single-colour, and one-colour-print contexts. • Stand-alone wordmark (without sub-mark) for tight applications like favicons and stamps. • Single-letter monogram (the "p") as a standalone mark for app icons / cup stamps / merch. • A mini brand guide (PDF, approximately 5–10 pages) covering: logo construction, clear space, minimum sizes, colour system with all colour values, type system, do's and don'ts, and the applied mock-ups. All files delivered with sensible naming conventions (e.g. [login to view URL]). All copyright and IP transferred to Pulp Açaí Co. on final payment. What we'd like to see in your proposal 1. A short note (1–2 paragraphs) telling us how you'd approach this and any red flags you see in the direction. 2. 2–3 portfolio examples of food, beverage, or hospitality brand work you've done. 3. Your fixed fee for the full scope above, and your proposed timeline. 4. How many rounds of revisions are included. 5. Software you'll deliver in (we'd like editable Adobe Illustrator source files).
Project ID: 40514214
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115 freelancers are bidding on average $911 AUD for this job

Good Evening i read your project and I will do this in less than 24 hours I would like to offer you my services for your project I am very experienced in making graphic design works i completed more than 7000 projects here I understand this completly and i want to do this project please message me i will not disappoint you with my work and will give u a high quality work for sure
$750 AUD in 2 days
9.1
9.1

Hello, Can’t wait to get started on your project “Expert Brand Designer” with the description "Seeking a skilled and professional brand design expert.......". Let me know when it is due? I am a qualified 8 year experienced graphic and illustration artist having strong grip on Logo Design and Branding. Therefore, your project will be done with great care and with attention. My previous reviews and portfolio are uploaded on my profile. Have a look: https://www.freelancer.com/u/PolestarDesigns?w=f Let’s discuss. Cheers. Mahnoor. A
$750 AUD in 6 days
8.6
8.6

Greetings, I appreciate the detailed creative direction you have provided for Pulp Açaí Co.'s brand design project. Understanding the importance of authenticity and visual consistency, I will meticulously lock down the typography and color system to ensure a cohesive brand identity. With over 15 years of experience in logo design and branding, I have successfully helped numerous food and beverage businesses establish a strong visual presence. In approaching this project, I will focus on refining the typography, exploring color variations, and applying the brand across various touchpoints to create a comprehensive brand pack that resonates with your target audience. You can review relevant examples from my portfolio here: https://www.freelancer.com/u/engmoriadham I look forward to discussing any red flags you may have and collaborating on bringing the vision for Pulp Açaí Co. to life. Thank you for considering my proposal. Warm regards, Adham
$750 AUD in 4 days
7.7
7.7

Hi, I reviewed your project description and I’m confident I can help. With extensive experience in Graphic Design, especially in Adobe Illustrator and Photoshop, I’m ready to begin immediately. I understand your requirements clearly and can professionally reconstruct all your designs to a high standard. Why choose me? • Proven Quality: Over 1,200 successful projects with a focus on elite design. • Creative Variety: I will deliver 3 unique concepts for you to choose from. • Full Ownership: You’ll receive all source files (AI, PSD, PNG, SVG, PDF). • Guaranteed Satisfaction: I offer unlimited revisions and work until you are 100% happy. Please feel free to reach out to discuss the project further. Portfolio: https://www.freelancer.com/u/eyenetindia Thank you, Janki
$750 AUD in 1 day
7.4
7.4

I hope you're doing well! My name is Nawal, and I bring over nine years of experience in Expert Brand Designer. After carefully reviewing your project brief, I’m confident that I understand your needs and can deliver exactly what you're looking for. Here’s what I offer: ✅ Multiple initial drafts within 24 to 48 hours ✅ Unlimited revisions until you're 100% satisfied ✅ Final delivery in all required formats, including the editable master file and full copyright ownership You can check out my profile, portfolio and past work here: https://www.freelancer.com/u/eaglegraphics247 I’d love to discuss your project further and explore how we can make your vision a reality. Let me know a convenient time for a quick chat! Looking forward to working together. Best regards, Nawal Maredia
$750 AUD in 1 day
7.1
7.1

Hello, I came across your project and would be delighted to assist you. I have carefully reviewed the project requirements and understand the scope of work. With over 10 years of experience in graphic design, I have successfully completed numerous similar projects and am confident in delivering high-quality, professional results. I am committed to providing creative designs, attention to detail, and any revisions needed to ensure your complete satisfaction. You can view my portfolio here: https://www.freelancer.com/u/graphicexpert9 I look forward to discussing your project further. Best regards, Jyoti
$760 AUD in 2 days
7.3
7.3

Hi, Pulp Açaí Co. already has a strong direction, and I can help refine it into a polished, production ready brand pack without using AI generated work. I’d approach this by locking the typography first, especially the authentic AÇAÍ CO sub mark, then refining the colour system for packaging, signage and digital use. I’ll create clean logo variants, mockups for cups, bowls, storefront, bags and social assets, plus a clear 5 to 10 page mini brand guide with proper file naming and editable Adobe Illustrator source files. I have experience with brand identity, food and beverage style visuals, packaging mockups and print ready logo systems. Portfolio: https://www.freelancer.com/u/Humaumair12 Fixed fee: $1,800. Timeline: 12 to 15 days. Includes 3 revision rounds. Deliverables in AI, EPS, SVG, PDF, PNG and brand guide PDF. Warm Regards, Huma
$805 AUD in 7 days
7.3
7.3

|Hello,|Hi, We’ll convert your current direction into a production-ready brand pack, with the locked typography and a precise, buildable system (no AI artifacts). With 10 years solving exactly this type of branding-to-production problem, we’ll (1) nail the exact fonts and licensing, (2) define wordmark/sub-mark geometry, tracking, proportions, clear space, and minimum sizes (including authentic AÇAÍ CO with ç and í), (3) lock hex/RGB/CMYK/Pantone for the full palette, and (4) export clean brand assets and mockups across cups, bowls, lids, bag, storefront, and social, using Smartmockups/Photoshop quality where needed. Best regards, Zeeshan
$750 AUD in 1 day
6.9
6.9

With my robust background in logo design, I believe I am the perfect fit to actualize your brand vision. Having worked for diverse clients such as yours, I am no stranger to fusing different creative elements into one formidable whole. This is especially crucial when it comes to typography and it is what I guarantee your project. I can effectively identify, recommend and perfectly implement an exact font for the wordmark and sub-mark while taking into consideration their relationship, size, vertical spacing and overall effect on your brand identity. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy Z.
$750 AUD in 1 day
6.5
6.5

The authentic spelling of AÇAÍ with the cedilla and accent is non-negotiable for a reason. It signals real care and cultural respect in a market full of generic health brands. Getting that right while refining the italic serif wordmark, the tracked sans sub-mark, and the exact spacing between them is what turns your current direction into something production-ready. I approach this by first locking down the typography and proportions so the lockup works at every scale, from a tiny cup stamp to a large storefront sign. Then I refine the colour system with accurate HEX, RGB, CMYK and Pantone values, plus the necessary variants for different surfaces and printing methods. I have done similar refinement work for other food and beverage brands moving from early direction to supplier-ready identity packs. I will deliver full AI source files, all logo variations including the standalone “p” monogram, realistic mockups across your key applications, and a concise 5–10 page brand guide. Happy to show relevant hospitality work and discuss my fixed fee and timeline. Let me know how you’d like to proceed.
$750 AUD in 1 day
6.6
6.6

Hi, , I believe I would be a strong fit for your project and am ready to get started right away. Having carefully reviewed the description, I bring several years of hands-on experience in Logo Design and Branding Here’s what I offer: ✅ Fast turnaround (often within 24 hours) ✅ Ongoing support even after project completion ✅ Up-to-date design knowledge and creativity ✅ 24/7 communication and client support ✅ 100% satisfaction guarantee ✅ Payment released only upon successful completion Portfolio: https://www.freelancer.com/u/digidzn I’d be happy to discuss your project in detail and bring your ideas to life. Looking forward to your response! Best regards, Roshan.
$800 AUD in 10 days
6.1
6.1

As an experienced graphic designer with a focus on branding, I understand the importance of creating a unique and memorable identity for Pulp Açaí Co. My wide range of skills including proficiency in Adobe Photoshop and Illustrator can ensure I maintain the delicate balance between clean and modern aesthetics that your brand demands. I pride myself on being able to bring clients' vision to life, while incorporating my own creative insights to deliver designs that surpass expectations. In relation to your project specifics, my prior experience in producing cohesive brand packs aligns perfectly with your needs. Over the past eight years, I've been involved in projects similar to yours, taking into account detailed specifications such as suggest font weights and styles to hammer down every element until they met clients' goals. Such meticulousness will be advantageous in propositioning exact font selection and elegant spacing for Pulp Açaí Co's primary lockup. Additionally, my expertise extends to providing comprehensive documentation that effectively communicates logo construction, clear space rules, and more. Delivering all necessary files with appropriate naming conventions further highlights my professionalism and organization. I am committed to ensuring that Pulp Açaí Co receives not only stunning designs but also everything needed for your team to move forward seamlessly. With all this in mind
$760 AUD in 2 days
6.1
6.1

Understanding: You need a production-ready brand pack for Pulp Açaí Co. that translates 'Good. To go.' into packaging, signage, and digital assets. Solution - Lock typography: define the exact wordmark font (weight/style) and licensing route; establish clear-space and proportional rules. - Colour system: finalize hex values, propose 2-3 alternate backgrounds, provide HEX/RGB/CYK and Pantone equivalents. - Apply brand across 5 surfaces: cup, bowl lid, storefront sign, paper bag, social assets with high-quality mockups. - Deliverables: full brand pack with primary lockup AI, EPS, SVG, PDF, PNG; reverse/mono variants; standalone wordmark; monogram; mini brand guide (5-10 pages); orderly file naming and IP transfer on final payment. - Rounds: 2 design revisions included; milestones aligned to file handoffs. Deliverables (summary): AI, EPS, SVG, PDF, PNG (transparent); reverse/mono variants; standalone wordmark; monogram; mini brand guide. Budget + timeline: Fixed fee AUD 9,500; Timeline 4-6 weeks; Client sign-off at each phase; typical milestones on delivery. Closing: I’m excited to help you build a distinct, scalable brand system you can hand to suppliers and your web team. Portfolio reference: https://www.freelancer.com/u/zarminagull189
$1,250 AUD in 12 days
5.8
5.8

Drawing upon my 10+ years of experience as a Graphic Designer, specializing in Branding and Logo Design, I am confident that I have the precise skills needed to successfully execute your vision for Pulp Açaí Co. My ability to meticulously identify and recommend the perfect fonts, colors, and spacing aligns seamlessly with the detailed typography and color exploration required by this project. It’s crucial we get these elements right as they reflect Pulp Açaí Co.’s unique brand positioning within the crossover of clean-eating and take-away convenience market. Furthermore, my proficiency extends beyond just designing logos; it lies in translating brands holistically across various touchpoints which aligns perfectly with your project's third phase. My experience in producing high-quality mock-ups will ensure your brand is not just fit for print, but also for real-world implementation on takeaway cups, storefront signs, paper takeaway bags, and even social media avatars. With deep understanding of PSD applications and Smartmockups techniques, I guarantee realistic representations that will give you an accurate perspective of final products. Please take a moment to explore my portfolio: https://www.freelancer.com/u/sadian4 If my style and expertise align with your vision, I’d love to discuss how I can bring your project to life. Let’s connect budget and deadline can be finalized during our chat. Best regards, Sadia M.
$750 AUD in 1 day
6.2
6.2

Hi, You've mentioned the need for a skilled brand designer to bring Pulp Açaí Co.'s creative direction to life. With over 5 years of experience in logo design and branding, I recently completed a similar project for a new health food startup, delivering a comprehensive brand package that exceeded their expectations. For your project, my approach would involve refining the typography and color system to ensure consistency and authenticity. I have a keen eye for detail and can provide high-quality mock-ups for real-world applications. I would love to discuss how we can elevate the Pulp Açaí Co. brand together. Please visit my portfolio for a glimpse of my design expertise: https://www.freelancer.com.au/SajidaSaqira Best regards, Sajida
$750 AUD in 7 days
5.6
5.6

Hey ! I am available to take over this project (⭐Logo & Branding design ⭐ ) and assist you well. I am confident enough that this project would be a GREAT FIT for me. With a passion for Graphics Design and a commitment to delivering creative solutions, I am excited about the opportunity to contribute my skills to your project ✅My proposed Solution: For your brand Logo i will provide you 5-6 different design options , some of them would be text based , icon based and combination of both text and icon .I do custom work . I will make awesome business minimalist logo for your business which will leave a strong, memorable impression on your customers! I request you to spend few minutes on my portfolio➽ https://www.freelancer.com/u/CreativeVision04 I am very much interested in your project and think that I have the necessary skills to do it successfully and perfectly. If you’re ready to move forward with the project kindly please revert me back here. THANKS , SAPNA
$750 AUD in 1 day
5.7
5.7

As an experienced graphic design artist, I am thrilled with the opportunity to work on the brand identity of Pulp Açaí Co. The detailed project description perfectly aligns with my skills and expertise. I have a deep understanding of typography, color systems, and design applications that will help me take your existing creative direction to a whole new level and organize all deliverables in an orderly manner upon completion. To lock down the typography as per your requirement, I'm proficient at identifying specific fonts and weights while advising on licensing routes such as Adobe Fonts or paid foundries, keeping your budget in mind. My ability to explore and refine precise hex values for primary & accent colors will be essential to building a consistent and versatile color system - provided in HEX, RGB, CMYK,and Pantone formats. Moreover, I excel in applying brand elements to various surfaces and mediums through high-quality mock-ups that reflect realism in lighting and materials. From takeaway cups to storefront signs and even digital platforms like social media avatars or posts templates - I'll showcase your brand identity across multiple touchpoints to ensure coherence. Please take a moment to explore my portfolio: https://www.freelancer.com/u/ehsankz If my style aligns with what you’re looking for, let’s connect and discuss your project in detail. Budget and deadline can be finalised during our chat. Best regards, Ehsan M.
$750 AUD in 1 day
5.8
5.8

The Pulp Açaí Co. project is the perfect match for my expertise in branding and logo design. With a blend of creativity and technical expertise, I understand how to deliver high-quality, production-ready brand packs that leave no room for misinterpretation or errors. My extensive portfolio showcases my knack for bringing a company's vision to life while aligning with their mission and target audience - a skill that's pivotal when it comes to brand differentiation in highly competitive industries such as yours. In your brief, you mentioned the importance of preserving authenticity within the branding elements. This complexity requires not just design skills but cultural sensitivity as well. Rest assured that I'm well-versed in multinational designs and have a deep respect for local cultural nuances. In tandem with my ability to play around with different fonts, colours, and graphics, I believe I can meticulousligy execute your desired look and feel while potentially suggesting improvements for consideration. Deadline & Cost will be quoted after the discussion https://www.freelancer.com/u/nicksonj4 Best regards UK Creative Agency i.
$750 AUD in 1 day
5.6
5.6

Hello, I am Wafa Wadi, a seasoned Logo Design and Branding expert with 10 years of experience. I have carefully reviewed your project requirements for Pulp Açaí Co. and am confident in my ability to bring your brand vision to life. To start, I will meticulously lock down the typography and color system as per your creative direction, ensuring authenticity and visual appeal. I will then apply the finalized brand elements across various executions, delivering high-quality mock-ups for real-world surfaces. Finally, I will provide a complete brand pack with all necessary file formats and a detailed brand guide. I would love to discuss your project further in chat to ensure we are aligned on all aspects. Thanks, Wafa Wadi
$1,000 AUD in 2 days
5.2
5.2

Hi there! I'm pretty new to freelancer.com, but I've actually been doing this kind of work locally for the past five years. I'm just now making the jump into freelancing online, and I'd love to show you some of my past work samples if you're open to it. I’d love to design a clean, professional logo that reflects your brand identity-featuring a unique symbol, your company name, tagline, and your chosen color palette. -- 10+ years of experience in Adobe-based logo and brand design. -- Check my work here: My Portfolio https://www.freelancer.com/portfolio-items/388142-modern-business-logo-design?updateSuccess=true You’ll get: * 2-3 original logo concepts * Unlimited revisions until you're satisfied * Final files in AI, PNG, JPG, PDF, SVG, etc. * Ready for both print and web use A few quick questions to help me understand your needs: 1. Do you have a specific style in mind (modern, minimal, vintage, etc.)? 2. What is your brand’s target audience? 3. Do you already have any reference logos or ideas you like? Looking forward to collaborating and creating something meaningful for your brand! Best regards, Logo & Brand Identity Designer
$800 AUD in 3 days
5.4
5.4

Hamilton hill, Australia
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