Gift Brand Experience Overhaul

I am looking for a creative and experienced branding specialist to help completely refresh my small business. My business is already operating, and I already have a business guide and brand guide. However, I want to elevate the entire brand to look more premium, consistent, and memorable. What I need * Review my existing Brand Guide and Business Guide. * Suggest improvements to strengthen the brand identity. * Help refine and update the Business Guide where necessary. * Build a cohesive visual identity that can be used consistently across all platforms. * Design editable social media templates that match the brand. * Create a clear design system (colors, typography, spacing, icons, layout, photography style, etc.). * Develop templates for: * Instagram feed posts * Carousel posts * Reels covers * Instagram Stories * Promotional offers * Customer reviews * Announcements * Product showcases * Provide guidance on maintaining a consistent aesthetic going forward. About the business The business focuses on thoughtfully curated celebration and gifting experiences. The goal is to create a modern, elegant, warm, and premium brand that feels trustworthy while remaining approachable. What I’m looking for * Strong branding and visual identity experience. * Portfolio showcasing premium lifestyle, gifting, luxury, or product brands. * Experience creating social media systems rather than just individual graphics. * Ability to think strategically and provide honest recommendations, not simply follow instructions. * Good communication and willingness to collaborate throughout the project. Deliverables * Updated Brand Guide * Updated Business Guide (recommendations and revisions) * Complete visual identity system * Editable templates (preferably Canva and/or Adobe Illustrator/Photoshop/Figma) * Fonts, color palette, icons, and graphic assets * Photography direction and content style guide * Social media template package * Final organized files To apply Please include: * Your portfolio. * Similar branding projects you’ve completed. * Your preferred design software. * Your estimated timeline. * Why you believe you’re a good fit for this project. I am looking for someone who can become a long-term creative partner as the business continues to grow.

Project ID: 40561002