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Build Strategy

Each team will formulate a strategic plan for a publicly traded company and prepare a

formal Team Report. To formulate your strategic plan, your team will first perform a

thorough company analysis. This includes preforming an external analysis via

PESTEL and 5 Force analysis to assess a firm’s strategic fit with its environment; an

internal analysis using VRIN and weighted competitive strength assessment to

determine the extent of a firm’s competitive advantage; and a diversification analysis

using a 9 cell matrix to determine the attractiveness of a firm’s portfolio. At least one

major weakness or problem is identified and recommendations are given to address

this issue. Finally, explain how the recommendation(s) may be carried out and how it

can be controlled, altered or adjusted if necessary.

Format of the Team Report:

- Introduction/ Executive Overview: gives general overview of the company’s

key issues or problems and recommendations.

- Mission/Vision

- Company analysis (PESTL, 5 forces, VRIN, Weighted Competitive Strength,

9 cell matrix)

- Problem Statement – more focus on statement of problem or central issue.

More than one issue may be relevant so limit it to up to three most interesting

or troublesome issues. Name and explain these explicitly.

- Recommendation(s).

- Implementation and Control.

The project (both written report and presentation) is to be prepared as a group and the

instructors reserves the right to ask anyone in particular to present and defend any

Habilidades: Análise de Negócios, Research Writing, Elaboração de relatórios, Planos de Negócios, Redação Comercial

Sobre o Cliente:
( 0 comentários ) riyadh, Saudi Arabia

ID do Projeto: #34692284

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