Research the brands (Paul vs Laduree)
• Research the two brands and find out their (history, owners, type of business, branches, reputation, quality, target audience, marketing strategies, financial performance .. etc.)
• Apply the ABC format (Abstract, Body & Conclusion)
follow the order of summary/ abstract, introduction, body/content, conclusion/ recommendations, then reference
• Information (Body) could be presented in bullet points or paragraph format. Visual support could be used.
• Clarify which brand you prefer and why in the conclusion.
• Report Outline: table of contents, abstract, body, conclusion & references (APA Style).
for table of contents Although this page comes at the start of the report, it should be written last when the
report is finished.
✓ Write down the section headings exactly as they appear in each section of the report
and make sure the page numbers match too.