Do not quote over $100. Must have understand of USA Rideshare market. Deep research paper into Lyft and how it gained market share from Uber from inception to today in the USA. Analysis of both companies publicly available financial statements and market share data. More interested in how Lyft acquired customers and drivers and its proposition and point of difference. Also add in funding raises along the way too. Should not be more than 5 pages. Interest in qualitative (ie marketing strategy etc) and qualitative (ie cohorts/deomgraphics and by city - next level analysis).