Write a Business Plan

The aim of this assignment is to write a case study of an enterprising business, that

is, one that has shown significant innovation in its product or service offering and to

identify the associated elements of enterprise and entrepreneurship.

As an example, you might choose to focus on a company that has shown sustained

innovation over a period of 10 years or more, or alternatively a company that has

launched a new product or service in response to a deteriorating market share.

Equally you might focus on an entrepreneur that has successfully launched a new

company and then ‘sold this on’ in order to concentrate on further new ventures.

For your selected business you should explore the entrepreneurial design in the

business and the development trajectory (path or route) it has followed, either in

the shorter or longer term.

More specifically, in your case study you are required to:

1. Provide a concise summary of the company’s business focus and background;

2. Outline the competitive environment of the sector in which the company


3. Identify the innovative approaches evident in the evolution of the company and

describe its innovative product or service;

4. Relate the innovations identified in the company to specific entrepreneurial

theories and strategies (for example, you might consider the management and

leadership, finance, franchising, harvesting and even the exit strategy of an

entrepreneur or specific brand);

5. Provide evidence of how the corporate social responsibility strategy has

influenced the development of the innovative product or service.

Please note that you should give most emphasis to elements 3 and 4 above.

Habilidades: Análise de Negócios

Veja mais: service business plan, product design innovation, product design and development plan, new company business plan, new business plan for 2016, innovative product design and development, how write a business plan, how to write summary, how to write company background, how to write assignment, how to write an assignment, how to write a company background, how to write a business plan for a new business, how to write a background of a company, how to write a assignment, how to market a business, how to identify a business, how to brand your product or service, example of a company background, evolution of a brand

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