Fractional Growth Marketing Lead for EdTech Company

# Contract Opportunity: Fractional Growth Marketing Lead (3-Month Engagement) ## About ShuleSoft ShuleSoft is one of Africa's leading education technology companies, serving hundreds of schools through solutions for school management, fee collection, payroll, communication, and digital transformation. We are expanding several products and are looking for an experienced Growth Marketing Lead to work with our internal team for an initial 3-month engagement. This role is focused on driving measurable growth outcomes, not just creating marketing content. ## What We Need We already have: * Product teams * Customer Success teams * Two Sales Representatives * Internal Designer * Junior Marketing Officer We need a Growth Marketing Lead who can develop and execute growth strategies, coordinate existing resources, and deliver measurable business results. The consultant will own growth initiatives across: 1. ShuleSoft Parent App (Premium Activation) 2. ShuleSoft Core Platform (Payroll, Fee Collection, UCN, School Operations) 3. Group Connect (Organizations Managing Multiple Schools) 4. SafariChat (AI-powered business communication platform) 5. LineShop (Retail & Inventory Management Platform) ## Primary Objectives ### 1. Parent Premium Activation Current Opportunity: * Access to approximately 90,000 parents Expected Outcomes: * Design and execute parent activation campaigns * Increase premium app subscriptions * Improve onboarding and conversion funnels * Create retention and referral strategies KPIs: * Parent activation rate * Premium subscription conversion rate * Cost per activated parent * Parent retention rate * Revenue generated from premium subscriptions ### 2. SafariChat Pilot Launch Expected Outcomes: * Recruit businesses into pilot program * Validate positioning and messaging * Collect user feedback and insights * Develop go-to-market strategy KPIs: * 100+ businesses enrolled in pilot * Pilot activation rate * Weekly active businesses * Customer feedback collected * Conversion from pilot to paying customers ### 3. LineShop Pilot Launch Expected Outcomes: * Recruit businesses for pilot testing * Validate product-market fit * Create acquisition playbook KPIs: * 100+ businesses onboarded * Active usage rate * Customer retention during pilot * Qualified testimonials and case studies * Paying customer conversion rate ### 4. ShuleSoft Product Expansion Expected Outcomes: * Increase usage of existing modules * Improve adoption among existing schools * Drive revenue expansion from current customers Focus Areas: * Payroll * Fee Collection * UCN * Communication Features * Other underutilized modules KPIs: * Module adoption rate * Expansion revenue * Number of schools activating additional modules * Customer engagement metrics ### 5. Group Connect Growth Expected Outcomes: * Build pipeline of organizations managing multiple schools * Generate qualified opportunities * Establish positioning and sales assets Target Organizations: * Religious organizations * School networks * Educational foundations * School groups * Government and NGO programs KPIs: * Qualified organization leads * Discovery meetings booked * Pilot opportunities created * Organizations onboarded ## Responsibilities The Growth Marketing Lead will: * Develop overall growth strategy * Design and manage campaigns * Create customer acquisition funnels * Improve conversion journeys * Coordinate marketing execution * Guide sales and customer success teams * Analyze performance data * Run growth experiments * Produce weekly reports and recommendations * Build repeatable growth systems that can be handed over to the internal team ## Success Metrics After 90 Days The engagement will be considered successful if: * Parent premium subscriptions show significant growth * SafariChat pilot successfully launched and validated * LineShop pilot successfully launched and validated * Increased adoption of key ShuleSoft modules * Qualified pipeline created for Group Connect * Internal team equipped with documented growth processes and playbooks ## Ideal Candidate Experience in: * SaaS growth marketing * Product marketing * Customer acquisition * Conversion optimization * Lifecycle marketing * Email marketing * CRM systems * Marketing automation * Growth experimentation * B2B and/or B2C technology products Strong preference for candidates who have launched and scaled software products. ## Engagement Structure Duration: * Initial 3-month contract Commitment: * Part-time or full-time contract Reporting: * Directly to CEO Application Requirements Please share: 1. Relevant growth marketing experience 2. SaaS products you have helped grow 3. Specific growth results achieved 4. Your proposed approach for the first 90 days 5. Availability and expected compensation

Project ID: 40537044