Answer these 5 questions to create a portfolio: (~5000 words total)
1. The concepts of Decision-Making and Buyer Persona and their relevance for analysing consumer behaviour in offline and/ or online contexts for motor vehicles.
2. The Decision-Making Process and Models and their use in understanding consumer behaviour in the context of consumption of motor vehicles.
3. The influence of Reference Groups, Lifestyle, Consumer Identity and Paid Influencers on consumer behaviour for purchasing of motor vehicles, in both online and offline contexts.
4. The influence of culture in consumer behaviour in relation both online and offline context in the purchasing and consumption of motor vehicles.
5. What would be practical recommendations (two/max three ideally) for a company (from one of the examples previously given in the portfolio) that would like to enter this sector in a country of your choice? These should be based on your previous analysis and justified accordingly.
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