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Creative Strategist – Meta Ads Freelance / Ongoing · 100% Remote · Worldwide · ~5–10 hrs/week About the company Little Rick is a London-born functional drinks brand operating across the UK and US markets. Founded in 2019, we're a small, fast-moving team with a bold, irreverent brand voice. We don't position ourselves as a health drink — we position ourselves as a great drink that happens to be good for you. Think more cocktail culture, less wellness supplement. The role We're looking for a freelance creative strategist who can own the full creative output for our Meta ad account across both the UK and US — from ideation through to production-ready assets. You'll combine sharp strategic thinking with hands-on execution: sourcing UGC and stock footage, building static designs in Canva, and reviewing creative performance data to inform what gets made next. Location is completely irrelevant — we work async and care only about output. Weekly deliverables Creative concepts 2–3 new ad concepts per week with hooks, angles, and format rationale Video assets Source, brief, and/or edit UGC and stock video for Reels/Stories formats Static designs Produce Canva statics — feed ads, carousels, story frames — per brand guidelines Performance review Weekly read of MotionApp data — flag winners, kill candidates, and iterate Responsibilities Develop weekly creative briefs and ad concepts tailored to both UK and US audiences Source UGC creators, stock footage, and imagery for video ads Produce statics in Canva (feed, stories, carousels) ready for upload Review creative analytics in MotionApp and extract actionable insights Write short-form copy: hooks, headlines, and primary text for each ad Maintain a creative testing log — angles tested, results, hypotheses Weekly async check-in (Loom or written) with the founder What we're NOT looking for You will not manage the ad account, set budgets, or run campaigns — we handle all of that. Your job is to produce great creatives and tell us what's working. Must-haves Required Proven track record running creative strategy for DTC/CPG Meta ads Required Proficient in Canva for static ad production Required Experience sourcing or briefing UGC creators and stock video Required Comfortable reading creative analytics (MotionApp, Meta Ads Manager, or similar) Required Strong direct-response copywriting — hooks, headlines, CTAs Required Native or near-native English — copy will run in both the UK and US Required Portfolio showing Meta ad creative — video and static Nice-to-haves Bonus Familiarity with both UK and US consumer culture and tone differences Bonus Experience with drinks, FMCG, or lifestyle/wellness brands Bonus Basic video editing skills (CapCut, Premiere, or similar) Bonus Experience advertising in regulated or restricted product categories on Meta Compensation & structure Engagement type Freelance, ongoing Hours ~5–10 hrs/week Rate Quoted by candidate — fixed weekly retainer preferred Location Fully remote — worldwide Communication Async-first (Loom, Slack, or email) How to apply Submit your portfolio or examples of Meta ad creative you've produced. Tell us briefly: one DTC brand you've worked on, what creative angle drove the most impact, and why. Applications without a portfolio will not be reviewed. Note for applicants: Our products sit in a restricted advertising category on Meta. Experience navigating ad policy constraints — and writing copy that converts within them — is a genuine advantage.
Project ID: 40499819
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56 freelancers are bidding on average €15 EUR/hour for this job

Hello, Little Rick team, I am excited to offer my expertise in creating compelling Meta ads tailored for your UK and US audiences. With over 6 years in graphic design, video editing, and content creation, I excel at crafting engaging static and video ads in Canva, sourcing UGC and stock footage, and analyzing creative performance data to optimize results. My background includes designing dynamic social media campaigns for DTC brands, focusing on direct-response copywriting, hooks, and headlines that drive conversions. I understand the nuances of UK and US consumer culture and can navigate Meta's advertising policies effectively. I am confident my skills will help elevate your creative strategy and produce engaging assets that resonate with your audience. I look forward to collaborating and delivering impactful creatives that fuel your brand growth. What specific challenges have you faced with your current Meta ad creative strategy that you want addressed? Thanks, Sahil
€42 EUR in 37 days
8.4
8.4

Hi there, I’m ready to work on your project “Meta Ads Creative Strategist Required.” I’m a professional graphic designer with experience in Graphic Design, Canva, Social Media Marketing, Video Editing and I focus on creating visually compelling designs that align with your brand and goals. Clear communication, on-time delivery, and collaborative feedback, so your project runs smoothly from start to finish. Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
€15 EUR in 40 days
7.7
7.7

Greetings! I have run creative strategy for DTC Meta ads including functional drinks. I use Canva for statics, source UGC and stock video, write hooks and CTAs, and review MotionApp or Meta analytics. I understand UK and US tone differences and restricted ad categories. My portfolio includes video and static ads. Send your brand guidelines and past creative examples. Thanks, Revival
€12 EUR in 40 days
8.0
8.0

Hi, I've gone through the project description and would like to understand a few details before suggesting an approach. From experience, projects tend to move much more smoothly when the objectives, workflow, and edge cases are clarified early. I have some initial thoughts that may be helpful and would be glad to discuss them with you. Looking forward to connecting. Shiv,
€15 EUR in 40 days
6.4
6.4

I CAN support Little Rick as a creative strategist by developing performance-driven Meta ad concepts, producing Canva statics, sourcing UGC and stock assets, and turning creative performance data into actionable testing ideas. My approach combines direct-response thinking with strong brand storytelling, creating ads that feel native to social platforms while driving measurable results. I’m comfortable analyzing creative trends, identifying winning hooks and angles, writing conversion-focused copy, and maintaining a structured testing process to continuously improve performance across both UK and US audiences. You can explore our full portfolio, background, and client testimonials: freelancer.com/u/dzariyat17
€12 EUR in 40 days
6.5
6.5

Hi, I will help you run and optimize Meta Ads campaigns that focus on conversions, leads, and measurable business growth. I’m a Meta Ads specialist with 10+ years of experience helping brands generate real leads, real sales, and real ROI through high-performing Facebook & Instagram ad campaigns. I don’t just run ads — I build data-driven growth systems designed to scale your business profitably. 1. What I’ll Do for You: - Deep Audience & Competitor Research - Laser-Focused Targeting (Custom + Lookalike Audiences) - Scroll-Stopping Ad Creatives & Persuasive Copy - Strategic Funnel Planning (Awareness → Conversion) - Advanced Facebook Pixel Setup & Tracking - A/B Split Testing for Maximum ROI - Continuous Optimization & Scaling - Transparent Performance Reporting * My strategy is simple: Right Audience + Right Message + Right Optimization = Profitable Growth Let’s build campaigns that don’t just get clicks… but drive conversions. Best regards, Anju MA,
€15 EUR in 8 days
6.6
6.6

Drawing on my extensive experience in creative strategy and design, I confidently offer the skills necessary to help bring Little Rick's Meta ads to life. Having successfully taken charge of numerous DTC campaigns, I am well-versed in curating effective ad concepts and understanding the nuanced preferences of global audiences like those in the UK and US. As an expert in using Canva for static design production, I'm skilled at generating compelling visual content to reflect your brand guidelines. Additionally, my comfort with reading creative analytics lends itself superbly to reviewing data in MotionApp, Meta Ads Manager, or similar platforms. This ensures your creative decisions are consistently propelled by actionable insights. My approach is always focused on producing direct-response copy that captures attention immediately along with profound video editing skills that brings out the best of UGC and stock videos. A powerful blend of skill, creativity, and digital fluency can be yours through working with me. With native-level proficiency in English and a portfolio that encompasses successful campaign management for more than 40 clients worldwide
€12 EUR in 4 days
5.9
5.9

Hi there! Meta Ads are a battle for attention, and winning that battle requires more than just a nice design—it requires a "creative engine" that tests, learns, and scales based on human psychology. You don't need someone to just make pretty ads; you need someone who understands the intersection of hook-based storytelling and conversion-driven design. My approach is focused on high-retention performance. I don't just design visuals; I engineer your creatives to address specific consumer pain points using proven sales angles. I’ll build a library of UGC-style assets, kinetic overlays, and optimized layouts that are designed to stop the scroll. By analyzing the data behind every creative, I continuously iterate on what works to lower your cost-per-acquisition while keeping your brand identity front and center. I’m here to turn your Meta Ads into a reliable, high-converting asset for your business. I have extensive experience managing creative strategy for Meta Ads, consistently focusing on actionable, profit-driven results. To hit the ground running, what is the primary product or service we are promoting, and do you have existing performance benchmarks we should aim to improve? Lets discuss this over a chat.
€15 EUR in 40 days
5.9
5.9

Hello, I will help improve your ad performance and maximize ROI as your Meta Ads creative strategist. With 8+ years of experience in Facebook and Instagram advertising, I specialize in developing high-converting creative strategies that capture attention, increase engagement, and drive measurable business results. My approach focuses on understanding your target audience, identifying winning creative angles, and continuously testing and optimizing ad creatives to improve campaign performance. * My expertise includes: • Meta Ads Creative Strategy & Planning • Facebook & Instagram Ad Campaign Management • Creative Concept Development • Ad Copy & Messaging Strategy • Audience Research & Competitor Analysis • A/B Testing & Creative Optimization • Conversion-Focused Ad Funnels • Performance Analysis & Scaling Strategies I work closely with brands to create compelling ad creatives that stand out in crowded feeds, improve click-through rates, reduce acquisition costs, and increase conversions. Whether your goal is lead generation, eCommerce sales, brand awareness, or customer acquisition, I can help build a creative strategy that delivers consistent and scalable results. Let’s discuss your goals and create Meta ad campaigns that drive real business growth. Best regards, Raghav RB,
€15 EUR in 8 days
5.9
5.9

Hey! I specialize in Meta ad creative strategy with 9+ years helping DTC brands scale through high-performing creatives and structured testing. Here’s how I can help: - Develop weekly creative angles backed by performance insights - Create Canva statics, carousels, and story ad assets - Source and brief UGC content for winning concepts - Analyze creative data and refine testing direction Could you clarify whether your current priority is acquiring new customers, driving repeat purchases, or balancing both across the UK and US markets?
€15 EUR in 40 days
5.5
5.5

As a seasoned AI & Automation Specialist, my skillset aligns perfectly with your project's requirements. Armed with over a decade of digital marketing experience and a laser focus on AI-powered lead generation, I’m the perfect fit to enhance your Meta Advertising campaigns. I’ve designed and implemented numerous intelligent systems that attract, qualify, and convert leads automatically. Perhaps powerful proof of my qualification is that I build businesses to run autonomously-which meets your needs for Asynchronous communication. In addition, my strong background in digital strategy and content creation make me adept at delivering impactful ad concepts. My skills with Canva for static ad production and sourcing/briefing UGC also align well with the tasks you need covered. Moreover, my proven track record running creative strategy for DTC/CPG Meta ads further demonstrates my expertise - providing biweekly deliverables for Little Rick will be a challenge I'm confident to meet...
€12 EUR in 40 days
5.0
5.0

Hello, Transform your social media into a powerful growth engine. As a dedicated digital marketing professional, I specialize in driving sales and lead generation through expert social media management. I craft and implement tailored strategies across Linkedin, Twitter, Tiktok, Instagram, and Facebook, focusing on engaging, high-impact content that resonates with your audience. My services include: * Strategic Social Media Management: Proactive oversight for consistent brand voice and optimal engagement. * Results-Driven Lead & Sales Generation: Targeted campaigns to convert followers into customers. * Compelling Content Creation: Dynamic visuals and persuasive copy that stand out. * Platform-Specific Optimization: Maximizing reach and ROI on each channel. I am committed to delivering exceptional quality aligned with your marketing objectives. Let's collaborate to amplify your brand's influence and achieve your goals. Warm regards, Tooba S.
€15 EUR in 40 days
4.5
4.5

Hi, I will take full ownership of your Meta ad creative pipeline and turn your weekly output into high-performing, conversion-focused ads that actually sell. I will develop 2–3 strong creative concepts every week tailored for both UK and US audiences, each built around tested hooks, angles, and direct-response messaging that fits your brand voice. I understand your positioning is not “health drink” but lifestyle-led, so I will lean into cultural, social, and emotional triggers that make people want the product, not just understand it. I will also produce ready-to-run static ads in Canva including feed posts, carousels, and story creatives that are clean, bold, and optimized for attention in the first 2 seconds. For video ads, I will source or brief UGC-style content, edit it into short-form Reels, and structure them around strong hook-first storytelling. Each week I will review performance data and translate it into actionable insights, identifying winning angles, weak creatives, and new testing opportunities so your ad account improves continuously instead of repeating random content. I have experience building direct-response creatives where copy and visuals are aligned to platform behavior, especially for fast-moving DTC brands. I also understand how to write within Meta ad restrictions while still keeping conversion intent strong. I can begin immediately and build your first week of concepts as a test sprint. Regards, Shabahat
€15 EUR in 40 days
4.6
4.6

Hi, I’m a Creative Strategist and Designer with experience producing high-converting Meta ad creatives for DTC brands. I can handle the full creative workflow—from concept development and direct-response copywriting to Canva statics, UGC sourcing, and performance-driven iterations. ✓ 2–3 fresh ad concepts weekly ✓ Canva feed, carousel & story creatives ✓ UGC/stock footage sourcing and briefing ✓ Strong hooks, headlines & CTAs ✓ Creative performance analysis and testing logs ✓ Experience adapting creatives for different audiences I focus on creating scroll-stopping ads backed by data, helping brands identify winning angles and scale what works. Portfolio and relevant examples are available upon request. Looking forward to discussing how I can support Little Rick’s growth. Best regards
€12 EUR in 40 days
4.6
4.6

I JUST COMPLETED A SIMILAR PROJECT. I have just handled a creative strategy role for a DTC brand, driving impactful results with innovative angles. The main result you're seeking is high-performing Meta ads that resonate with UK and US audiences. From your brief, I see the need for sourcing compelling UGC and stock footage, along with tracking and analyzing creative performance data. REACH OUT FOR A FREE CONSULTATION, WORST CASE YOU WALK AWAY WITH FREE ADVICE. Regards, Stefan.
€12 EUR in 40 days
4.5
4.5

Hi, I read through your project for Meta Ads Creative Strategist Required. You need help with meta ads creative strategist required. I can build and deliver this efficiently based on the job requirements. This fits well with my experience in Content Creation, Content Strategy, and Copywriting. I can take what you outlined and turn it into a clean final delivery, with attention to Content Creation and Content Strategy and the details in your brief. I will keep the implementation clean, practical, and aligned with your requested scope. Send me the details and I can start immediately.
€12 EUR in 30 days
4.5
4.5

BEFORE YOU HIRE ANYONE, GIVE ME 30 SECONDS TO SHOW YOU WHY I'M DIFFERENT. I led a project for a DTC brand similar to Little Rick, achieving a 20% increase in ad engagement through strategic creative optimization. Relevant experience includes running creative strategy for DTC/CPG Meta ads, proficient in Canva, and sourcing UGC and stock video. I understand the goal is to drive engagement and brand awareness through captivating Meta ad creatives tailored to UK and US audiences. The difference between an average result and an exceptional one is usually decided before the work even begins. Regards, Patrick
€12 EUR in 7 days
3.7
3.7

⭐ I handled a similar project ⭐, Happy to show you what works before you commit. I crafted captivating ad concepts and visuals tailored to diverse audiences. Aligned with your project, I excel in sourcing visuals and interpreting data. With a keen understanding of the project, I specialize in enhancing performance, security, and user experience. My focus lies in optimizing performance, ensuring security, and enhancing the user experience. Worst case, you walk away with a free consultation and a clearer understanding of your project. Kind regards, Curtley
€12 EUR in 7 days
3.9
3.9

I'd be an excellent fit for your project as a seasoned graphic designer with a knack for creative problem-solving. My portfolio attests to my comprehensive skills in brand identity design, print design, and social media creatives - all key areas your Meta ads campaign requires. Whether it's Canva statics or video content, I have the expertise to capture the essence of your irreverent brand whilst adhering to the distinct consumer tone for both UK and US markets. Good copy has synergy with great visuals. As someone experienced in direct-response copywriting, I'd craft hooks, headlines, and CTAs that seamlessly complement the ads' messaging. Combining this with my comfort reading creative analytics and producing actionable insights from data gleaned, I can promise you well-informed creative iterations that promote optimal performance. Lastly, my work with Little Rick won't be bound by borders; I take pride in my async-first communication style and global perspective. I'm excited about the chance to elevate your unique brand voice further on Meta through innovative creative approaches tailored to both UK and US audiences. Let's use my passion for fusion between design and technicality to turn heads, engage hearts, and drive conversions!
€14 EUR in 40 days
2.8
2.8

Great Meta ads come from testing creative angles, not just making pretty ads. I'm not an auto bidder, message me and I'll respond quickly. I have experience creating Meta ad creatives, Canva statics, UGC concepts, ad copy, and performance analysis. My approach is simple: create new angles weekly, track winners, eliminate weak creatives, and scale what resonates with the audience. For beverage brands, I've found that authentic UGC, lifestyle-driven content, and "social occasion" angles often outperform polished brand ads because they feel native to Reels and Stories. I can help develop concepts, source assets, create creatives, and provide clear insights from performance data. Regarding your question, I would need access to your current data to identify Little Rick's top-performing angle, but my first step would be analyzing winning creatives to find repeatable patterns and build the next round of tests. Best regards, Jawad
€12 EUR in 7 days
2.8
2.8

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