SDR/Lead Generation Specialist for KYC & Anti-Fraud Platform (idcerberus.com/en)

PROJECT OVERVIEW: I am seeking a dedicated and experienced Sales Development Representative (SDR) or lead generation expert to help validate market demand for my identity verification and anti-fraud solution, idcerberus. Your main objective will be to identify potential clients, reach out to them with a compelling introduction about our product, and schedule calls to explore partnership opportunities in more detail. Learn more about the product here: [login to view URL] ABOUT IDCERBERUS: Purpose: Provides advanced KYC, AML, and fraud prevention solutions. Core Features: Biometric authentication, real-time ID verification, and risk scoring. Target Audience: Financial institutions, fintech startups, credit card companies, payment processors, lending platforms, insurance firms, cryptocurrency exchanges, and any other entities that require robust identity verification and anti-fraud solutions. IDEAL CANDIDATES TO CONTACT: Industries: Banking, fintech, credit card services, payment solutions, digital lending, neobanks, insurance, cryptocurrency, or any regulated entity requiring compliant KYC/AML solutions. Decision Makers & Roles: Heads of Compliance / Compliance Officers Chief Risk Officers / Risk Management Directors KYC/AML Directors Fraud Prevention Managers Chief Technology Officers / Product Managers (compliance or fraud mitigation) Business Development Executives responsible for risk or compliance SCOPE OF WORK: LEAD SOURCING & RESEARCH Identify & Qualify Prospects: Use LinkedIn Sales Navigator, professional forums, fintech communities, Slack/Discord channels, and other databases to compile a list of 50–100 qualified leads weekly. Validate Fit: Ensure each lead’s organization has or could have KYC and fraud prevention needs, such as fintech startups, digital banks, or financial service providers. OUTREACH & MESSAGING Craft Initial Message: Develop a concise yet persuasive outreach message (100–200 words) that clearly states the value proposition of idcerberus. Tailor the message for each prospect’s role and company. Follow-Up Sequences: Create a 2–3 message follow-up sequence for prospects who do not respond initially. Each follow-up should provide additional value (product benefits, case studies, or industry insights). Personalization: Use insights from the prospect’s LinkedIn profile or company news to highlight how idcerberus solves their specific challenges. ENGAGEMENT & APPOINTMENT SETTING Qualify Leads: Engage in initial dialogue to confirm the prospect’s interest and relevant use cases. Call Scheduling: Once a prospect shows interest, coordinate their availability with my calendar and schedule a demo or discovery call. Reminders & Handoff: Send reminders to prospects before the meeting, ensuring they are well-prepared. Provide me with all relevant notes and background details. REPORTING & ANALYTICS Progress Tracking: Maintain a structured CRM or spreadsheet to track each prospect’s status (contacted, responded, call scheduled, next steps). Weekly Reports: Provide a summary of outreach activities, open conversations, conversion rates, and scheduled calls. Continuous Improvement: Recommend improvements to messaging, targeting, or strategy based on feedback from prospects and industry insights. DELIVERABLES & MILESTONES: INITIAL SETUP & OUTREACH PLAN (Milestone 1) Comprehensive plan detailing your prospecting methods, outreach schedule, and follow-up strategies. A set of initial outreach templates (first message + follow-ups). QUALIFIED LEAD LIST (Milestone 2) A curated list of 50–100 leads that closely match our Ideal Customer Profile, complete with contact information and brief notes on why they’re a fit. APPOINTMENTS SCHEDULED (Milestone 3) Successful scheduling of calls or demos with a set number of prospects (to be agreed upon). Detailed handover of prospect notes for each scheduled call. ONGOING WEEKLY REPORTS (Milestone 4, repeated) Updates on the number of outreaches sent, responses received, calls booked, and any feedback or insights gained. Suggestions for refining approach and messaging. WHAT YOU SHOULD INCLUDE IN YOUR PROPOSAL: Methodology & Tools: How you will identify, qualify, and reach out to prospects (e.g., LinkedIn Sales Navigator, Apollo, Clearbit, etc.). Sample Outreach Message: A brief example of an initial message you would send to a decision-maker in a relevant organization. Pricing & Milestone Structure: Indicate whether you prefer fixed project pricing, hourly rates, or a pay-per-appointment model. Provide cost estimates and expected results. Past Experience & Success Stories: Share case studies or similar projects where you successfully generated leads in the fintech or financial services space. SELECTION CRITERIA: Relevant Expertise: Demonstrable experience in lead generation for fintech or financial solutions. Communication Skills: Ability to write clear, engaging, and personalized outreach messages. Reliability & Reporting: Commitment to regular updates and meeting deadlines. Adaptability: Willingness to iterate and refine strategy based on performance metrics. READY TO GET STARTED? If you believe you can generate high-quality leads and schedule productive meetings for idcerberus ([login to view URL]), please submit your detailed proposal on Freelancer.com. I look forward to collaborating and bringing this innovative identity verification and anti-fraud solution to new clients. Thank you for your interest. If you have any questions or need more details, feel free to ask!

ID do Projeto: 38932795