If you live and breathe marketing and social media, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our marketing and social media channels, as well as our clients.
Responsibilities will include tracking and analyzing the performance of marketing campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. As well as developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments and our clients.
Ultimately, you will help us build and maintain a strong and consistent brand for Amplify and our clients through a wide range of online and offline marketing channels.
Duties and responsibilities:
Develop, implement and manage ours and clients marketing campaigns and social media strategy
Define most important social media KPIs
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for Amplify and our client’s website and blog that attracts and converts target groups
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Use social media marketing tools such as Buffer, Hootsuite
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales, Product Development teams and clients
Monitor SEO and user engagement and suggest content optimization
Provide constructive feedback
Adhere to rules and regulations
Present to Senior Management
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements and qualifications:
1 year of experience as a Social Media Specialist or similar role
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal, presentation and communication skills
latest trends and best practices in online marketing and measurement
Amplify is a team of passionate and dedicated people located in 9 time zones and we are very connected with each other.
Communication is key, if this isn't your strength, then this role isn't for you. We prefer people in the team who have had experience working in a virtual team.