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I’m putting together a full-funnel social media plan and need an expert to map out both the organic and paid approach across Facebook, Instagram, LinkedIn—and, if it strengthens the mix, Google as well. My single, clear objective is to generate qualified leads, so every recommendation should ladder up to that outcome. The strategy has to spell out how images, videos and text posts will work together at each stage of the funnel, detailing the creative angles, posting cadence and ad formats that best convert on each platform. Please ground your recommendations in data: reference current benchmarks, audience insights and any relevant industry trends rather than generic best-practice lists. I’d like the finished package to include: • A channel-by-channel strategy deck explaining positioning, targeting, creative direction and budget split for paid versus organic. • A 90-day content calendar with post descriptions, suggested visuals, copy hooks and CTAs. • A paid-media blueprint covering campaign structure, audiences, bidding strategy, sample ad creatives and an estimated cost-per-lead range. • A measurement framework that maps KPIs to funnel stages and shows how to track them in Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager and, where relevant, Google Ads. Please keep the language clear, cite the tools you expect me to use, and make sure every element ties back to lead generation.
Project ID: 40362266
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28 freelancers are bidding on average $51 USD/hour for this job

Greetings! I looked at your full-funnel social media plan project. You need organic and paid strategies for Facebook, Instagram, LinkedIn (and optional Google) focused on lead generation — channel-by-channel deck, 90-day content calendar, paid-media blueprint, measurement framework. I provide social media strategy services. I will create data-backed recommendations with audience insights, creative direction, budget splits, posting cadence, ad formats, CPL estimates, and KPIs tied to funnel stages. Send me your brand guidelines, target audience, and current funnel metrics. Thanks, Revival
$50 USD in 40 days
5.1
5.1

Hello! We are ready to help you with Paid & Organic Social Strategy, Exactly as you want. We are a complete team of top-notch digital marketing experts with solid experience in Facebook Marketing, Analytics, Social Media Marketing, Digital Marketing, Marketing Strategy, Instagram Marketing, Content Strategy, Data Analysis, Lead Generation, Google Ads. Plus point is they will be only dedicatedly working on this project to capture the highest results. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
$50 USD in 40 days
4.8
4.8

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Facebook Marketing, Analytics, Social Media Marketing, Digital Marketing, Marketing Strategy, Instagram Marketing, Content Strategy, Data Analysis, Lead Generation, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$50 USD in 5 days
4.7
4.7

Hi, I am an experienced digital marketing strategist, and I can build a complete full-funnel organic and paid social media strategy focused on generating qualified leads across Facebook, Instagram, LinkedIn, and Google where relevant. I will map out a clear channel-by-channel strategy covering positioning, targeting, creative direction, and optimal posting cadence, backed by current industry benchmarks and audience insights. I will also design a 90-day content calendar with detailed post ideas, hooks, visuals, and CTAs, along with a paid media blueprint including campaign structure, audience segmentation, bidding strategy, sample creatives, and estimated cost-per-lead ranges. Additionally, I will set up a measurement framework aligned with funnel stages and show how to track performance using Ads Manager, LinkedIn Campaign Manager, Instagram Insights, and Google Ads. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.
$50 USD in 10 days
4.9
4.9

Hey there !! This is exactly the kind of full-funnel, lead-generation-focused work I specialise in—where every piece of content and every ad decision is tied directly to measurable outcomes, not just visibility. I would approach this by first aligning your audience segments with funnel stages, then building a system where organic and paid efforts reinforce each other rather than operate in silos. On Facebook and Instagram, that typically means pairing short-form video and scroll-stopping visuals for awareness with retargeting sequences that move engaged users toward lead capture. LinkedIn would lean more heavily into authority-driven content and precise audience targeting for higher-intent prospects, while Google can be layered in to capture demand that already exists through search. You’ll receive a structured 90-day plan that includes detailed post concepts, creative directions, and hooks designed to convert, along with a paid media framework covering campaign architecture, audience segmentation, bidding logic, and test plans. I’ll also define a measurement system that connects platform-level metrics to actual lead outcomes, with clear guidance on tracking through Ads Manager, LinkedIn Campaign Manager, and analytics tools so performance is always transparent. If you’d like, I can outline a quick sample funnel or estimated CPL range for your niche to give you a clearer picture upfront. Best regards, Rajat Pathania
$50 USD in 40 days
4.6
4.6

Hello, I understand that you are looking for a comprehensive social media strategy that combines both organic and paid approaches across various platforms to generate qualified leads. As an expert in Facebook Marketing, Social Media Marketing, Digital Marketing, Marketing Strategy, and Instagram Marketing, I am confident in my ability to deliver a tailored plan that aligns with your objectives. I will conduct thorough research and analysis to provide data-driven recommendations for each platform, ensuring that every element of the strategy contributes to lead generation. Effective communication will be maintained throughout the project to ensure your satisfaction. Please find examples of my previous work in https://www.freelancer.com/u/Curveballsol Best regards, Curveball Solutions
$50 USD in 40 days
0.0
0.0

Greetings, I understand the importance of developing a comprehensive Paid & Organic Social Strategy that aligns with your goal of generating qualified leads. My expertise in Facebook Marketing, Instagram Marketing, and Google Ads allows me to craft a tailored approach for each platform based on data-driven insights and industry trends. My approach involves a structured process of mapping out channel-specific strategies, creating a detailed 90-day content calendar, designing a targeted paid-media blueprint, and establishing a robust measurement framework to track KPIs effectively. By focusing on the synergy between organic and paid efforts, I aim to maximize lead generation potential across all platforms. With a proven track record in developing successful social media strategies, as showcased in my portfolio: ⭐⭐ https://www.freelancer.com/u/CodeAnchors ⭐⭐ , I am confident in my ability to deliver results that drive business growth. Could you please share more insights on your top priority or key business objective to help me tailor the strategy more effectively? Let's discuss further in an open chat to finalize the scope seamlessly. Best regards, Muhammad Anas Khan
$50 USD in 40 days
0.0
0.0

Hi there, We’re excited to work on Paid & Organic Social Strategy and help your brand stand out. We specialize in results-driven social media marketing, including content creation, campaign management, and audience engagement, all designed to boost your online presence and drive measurable results. We’d be happy to showcase some of our recent projects and discuss how we can create a strategy tailored to your brand. You can also view our portfolio here: https://www.freelancer.com/u/NexifyStudio Looking forward to collaborating and bringing your social media vision to life! Best regards, Nexify Studio
$50 USD in 40 days
0.0
0.0

Hello, I’d love to help you build a powerful full‑funnel social strategy that fuels real lead generation across Facebook, Instagram, LinkedIn, and Google. I’ve built data‑driven paid and organic systems that connect creative direction, platform insights, and audience behavior into one seamless acquisition engine. For your project, I’d craft a channel‑specific roadmap supported by benchmarks, funnel‑aligned messaging, and clear guidance on tools like Ads Manager, LinkedIn Campaign Manager, and Google Ads. I can also deliver a cohesive 90‑day content calendar and a paid blueprint that translates creative angles, formats, and bidding into measurable CPL outcomes. Everything will tie back to lead quality, making the strategy both visionary and performance‑focused. Best regards!
$50 USD in 31 days
0.0
0.0

Hi there, What industry or niche is this for knowing your target audience and sector helps me ground the strategy in relevant benchmarks and audience insights rather than generic recommendations. A full-funnel lead generation strategy across Facebook, Instagram, LinkedIn, and Google organic and paid mapped together with creative direction, a 90-day calendar, and a clear measurement framework. - Channel-by-channel strategy deck with targeting, creative angles, ad formats, and budget split - 90-day content calendar with post descriptions, copy hooks, visuals, and CTAs per platform - Paid media blueprint with campaign structure, bidding strategy, sample creatives, and CPL estimates 8+ years in digital marketing building data-driven social media strategies focused on qualified lead generation. Quick questions: - What is your approximate monthly paid media budget across all platforms? - Do you have existing audience data or past campaign performance to build from? Let's discuss further. Regards, Rajat Trivedi
$50 USD in 40 days
0.0
0.0

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