SaaS Marketing Strategy Consultant – ICP & GTM

₹400-750 INR / hour

Closed

Posted 7 days ago

₹400-750 INR / hour

We are looking for an experienced SaaS Marketing Consultant / Marketing Strategist to help us build a clear and practical marketing strategy for our technology and SaaS products. We are not looking for someone who only manages social media or creates generic content. We need someone who can understand our products, business, customers and market, and help us identify the right audience, positioning, messaging, channels and marketing approach. What we need help with 1. ICP & Target Audience Define our Ideal Customer Profiles (ICPs), customer segments and personas Understand customer pain points, needs, use cases and buying triggers Identify priority audiences and gaps in our current targeting 2. Product & SaaS Marketing Understand our SaaS and technology products Turn product features into clear customer benefits and use cases Review our positioning, messaging, value proposition and differentiation Help communicate technical products in a simple, customer-focused way 3. Marketing & GTM Strategy Develop a practical marketing strategy based on our ICP and products Recommend the right channels and priorities Define awareness, consideration and conversion strategies Suggest customer acquisition and lead-generation approaches Create a practical 30/60/90-day roadmap and KPIs 4. Social Media & Content Strategy Develop a social media strategy based on our ICP and business goals Recommend the right platforms, content pillars and formats Suggest topics for educational, product, use-case, case study and other content Develop TOFU, MOFU and BOFU content opportunities Guide us on posting frequency, messaging and content direction Experience creating social media posts based on the strategy is a plus Experience with paid advertising strategy, campaign planning or ad optimization is a plus 5. Competitor & Market Research Research relevant competitors and their positioning Analyze their messaging and marketing approach Identify gaps and opportunities Recommend ways to differentiate our products Expected Deliverables ICP and target audience analysis Customer/persona and pain-point analysis Product positioning and messaging recommendations Competitor and market analysis Marketing/GTM strategy 30/60/90-day marketing roadmap Social media and content strategy Content pillars and campaign ideas Recommended channels and priorities KPIs and measurement framework Clear recommendations on what we should start, stop and improve We are also open to ongoing consultation if the initial strategy work is successful. Ideal Candidate Strong experience in B2B SaaS / technology marketing Experience developing ICPs and marketing strategies Strong understanding of SaaS products and customer journeys Experience with positioning and GTM strategy Strong social media and content strategy knowledge Good market and competitor research skills Ability to understand technical products from the customer's perspective Strategic thinking with a practical, execution-focused approach Experience with SaaS, startups or technology products is preferred Important: We are not looking for a generic social media manager, content writer or agency following a standard marketing checklist. We need a strong marketing consultant who can understand our products and business, ask the right questions, challenge our assumptions, and provide practical strategies our internal team can execute. When applying, please share Your experience with B2B SaaS or technology products Examples of marketing/GTM strategies you have worked on How you normally identify and define an ICP Examples of SaaS/technology companies you have worked with Your approach to social media and content strategy Your availability for consultation Your preferred pricing for the initial strategy and ongoing consultation Examples of social media posts you have created, if applicable We are more interested in your strategic thinking and relevant experience than a long list of marketing services.

Project ID: 40712161

About the project

8 proposals

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Active 12 hours ago

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8 freelancers are bidding on average ₹516 INR/hour for this job

@thinkbotictech

Hi I can build a practical B2B SaaS marketing strategy covering ICPs, personas, positioning, competitor research, GTM channels, customer journeys, content strategy, KPIs and a clear 30/60/90-day roadmap. I’ll focus on understanding your products and turning technical features into simple, differentiated messaging your team can execute. 1. What SaaS/technology products and target markets should we prioritize first? 2. Do you currently have customer data, competitor research or marketing performance data to review? if looking for expert then lets connect (having UK , UAE and Country Experience)

₹600 INR in 40 days

4.6

(1 review)

0.0

@Walkingdreams

Drawing from my 13+ years as both a freelancer and a B2B marketer, I’m confident I can deliver the strategic insights you need for your SaaS products. Prioritizing MERN stack web applications, WordPress/PHP solutions, and AI-powered apps for automating workflows, I’ve developed a solid understanding of the domain. Having worked closely on over 300 projects to guide them from inception to an optimizable launch with ongoing support, I focus heavily on practicality and execution – both key themes in your project description. In addition to grasping your tech stack, I have a keen interest in identifying Ideal Customer Profiles (ICPs) and developing GTM strategies. Drawing on deep market research skills, I've created practical marketing strategies based distinctly on defined ICPs in the past that have imparted effective positioning and differentiation for other SaaS customers. I can envision a similar strategy fitting seamlessly into your requirements. Furthermore, my understanding of TOFU, MOFU and BOFU content opportunities can aid in guiding your social media and content strategies. Based on real-time metrics concerning the KPIs you want to measure within an accountable 30/60/90-day roadmap, I am confident in my ability to devise actionable strategies aligning with the objectives set by your team. With my positive past experiences as support for this claim, let's anticipate real growth through an actionable strategy-oriented collaboration with guaranteed clear communication.

₹575 INR in 40 days

0.0

(0 reviews)

0.0

@seovista

With over a decade of experience specialising in SEO and digital marketing, I have the knowledge and skills to significantly impact your marketing strategy for your SaaS product. I've worked globally, helping businesses achieve outstanding visibility and high-ranking on search engines. I can adeptly develop ICP and marketing strategies based on market research, extensive competitor analysis, thorough understanding of product features & their benefits while placing them in parallel to customer needs with the end target of lead conversion. Utilizing advanced analytical tools such as Ahrefs, Semrush, Keyword Planner will enable me to not just understand but comprehend your pain points & requirements and effectively differentiate you from the market competition. Besides SEO and digital marketing expertise my digital marketing skills authorizes me capable of handling your Paid advertising strategy and Social media optimization too. Consider the initial budget as an investment towards a well-structured roadmap & effective execution thereby achieving positive RoI. Partnering with me guarantees professional White Hat SEO practices, sustainable visible results on Google so that you become more visible where it matters most!

₹600 INR in 40 days

0.0

(0 reviews)

0.0

@rimshaa79

Hi, What specific challenges are you facing in defining your Ideal Customer Profiles (ICPs) and marketing strategies? I can help you identify key customer segments, articulate your product’s unique benefits, and craft targeted messaging. With over 6 years in B2B SaaS marketing, I specialize in developing comprehensive marketing strategies tailored to technology products. My approach includes analyzing customer pain points, conducting market research, and formulating a practical 30/60/90-day roadmap with clear KPIs. I’ve worked with various SaaS companies to refine their positioning and develop effective content strategies that resonate with target audiences. I’d love to discuss your needs further and see how we can elevate your marketing approach together. Looking forward to your response! Best, Rimsha Ashraf SaaS Marketing Consultant

₹400 INR in 40 days

0.0

(0 reviews)

0.0

@DigitalMatrixPro

I’m Jamal Uddin Nizami, a professional Digital Marketing & Analytics Expert with experience in SEO, SMM, lead generation, GA4, GTM, Meta Pixel, and conversion tracking. I’ve carefully reviewed your project and understand that you need more than just social media management. You need a clear SaaS marketing and GTM strategy based on your products, customers, and business goals. I can help you with: ICP & target audience research Customer segmentation and pain-point analysis SaaS product positioning and messaging Marketing & GTM strategy Lead generation and customer acquisition Channel and conversion strategy KPI and tracking framework Practical 30/60/90-day marketing roadmap My approach is data-driven and focused on connecting the right audience → right message → right channel → measurable conversions. I’d be happy to understand your products and current marketing situation and build a practical strategy around them. Best regards, Jamal Uddin Nizami Digital Marketing & Analytics Expert

₹575 INR in 40 days