Senior SEO Content Strategist for Wine Cellar Company

We are a luxury custom wine cellar design and manufacturing company operating across North America. We are seeking a senior-level SEO content strategist to collaborate on and own ongoing content planning, keyword research, writing, and on-page optimization. This is not a blogging role. This is a performance-driven SEO growth role tied directly to organic MQL expansion. You will be responsible for producing research-backed, conversion-focused content aligned with strict research guidelines provided by our team. Scope of Work 1. Monthly Content Strategy Keyword research (commercial + geo + informational) Topic cluster mapping Competitor gap analysis SERP intent review AI search optimization considerations Content opportunity roadmap 2. Content Planning Per month: 4–8 article outlines 2–4 commercial/geo landing page briefs Internal linking strategy Conversion objective per page 3. Writing & Optimization Deliverables must include: Fully written SEO-optimized draft H1–H3 structure Meta title + description Internal linking recommendations FAQ section Schema recommendations Featured snippet targeting Mobile readability review Clear CTA placement 4. Performance Accountability Monitor ranking shifts Identify underperforming pages Recommend a refresh strategy Improve CTR on priority pages Align with measurable KPIs Required Experience High-ticket service SEO Luxury brand positioning Location-based SEO E-E-A-T implementation Structured data understanding Experience improving CTR in competitive markets KPIs Non-branded ranking growth CTR improvement (current baseline ~1.1%) Expansion of geo visibility Organic MQL growth Increased engagement on mobile

Project ID: 40258941