Video-Led Facebook & Instagram Strategy

DO NOT APPLY IF NOT BASED IN THE U.S I’m ready to overhaul my Facebook and Instagram presence with a clear objective: noticeably higher engagement. To reach that goal, I need a strategist who can build a video-first content approach from the ground up. Here’s what I have in mind. You’ll audit my current pages, identify why posts are being scrolled past, then map out a calendar packed with short-form, thumb-stopping videos tailored to each platform’s algorithm and audience behaviour. From hooks and storyboarding to optimal posting times, I want every step rooted in proven best practices rather than guesswork. I’ll look to you for: • A 3-month content roadmap highlighting daily, weekly, and monthly video themes • Creative guidelines that translate brand messaging into reels, stories, and feed clips • Engagement tactics—caption formulas, call-to-action placement, community management cues—that encourage comments, shares, and saves • Simple performance dashboards so we can track reach, watch-time, and interaction rates at a glance If this sounds like your wheelhouse, tell me about similar wins you’ve engineered on Facebook or Instagram and how you measure “boosted engagement.” I’m eager to move quickly once I find the right partner.

Project ID: 40253892