Luxury Charter Guest Acquisition

My sailing agency offers bespoke charter services aimed at families who expect a truly high-end experience on the water. Every voyage features gourmet dining, privately curated shore tours, a dedicated crew boat and impeccably kept luxury vessels. The product is ready; what’s missing is a steady stream of qualified guests to fill each departure date. The task is to create and run a marketing programme that attracts affluent family groups and converts their interest into firm booking enquiries. A data-driven mix of SEO, PPC, social advertising, influencer partnerships or email funnels—whatever combination proves most effective—is welcome, provided it is clearly justified and measurable. Deliverables • 30-day action plan detailing chosen channels, budgets and KPIs • Conversion-optimised landing page copy with layout guidance • Creative ad assets or briefs (static, video, story format) • Campaign setup and management with weekly performance reports for one month • Wrap-up session transferring insights and next-step recommendations Acceptance criteria: at least 20 qualified charter enquiries from luxury-seeking families within the first month or a demonstrably scalable cost-per-lead. All existing analytics, high-resolution yacht imagery and full itinerary details will be supplied upon award so you can move quickly. Familiarity with luxury travel or yachting markets will be a strong plus.

ID do Projeto: 40357970