Floor Land Impulse Theme

Shopify Developer / CRO / SEO Specialist Needed for Established High-Performing Flooring Website (Live Site Redesign on Impulse Theme) We are looking for a highly skilled Shopify developer / CRO and SEO-focused specialist to work on an already live, established, high-quality e-commerce website in the UK flooring industry. This is not a new website build from scratch. Our website is already trading, already ranking, already generating traffic and sales, and already has strong brand positioning within our sector. We are now moving into the next stage of growth and want the right person to help us significantly improve the site through a carefully planned revamp onto the Shopify Impulse theme. The successful developer must understand the difference between building a basic store and improving an existing, revenue-generating website where SEO, conversion rate, user journey, brand trust, and technical cleanliness all matter. Website [login to view URL] Important context This project is about refining, improving, and scaling an already strong site — not replacing it with a generic new design. We need someone who can look at the current website, understand what is already working, identify what is holding it back, and then execute a much better version of the site within the new theme structure. We are looking for someone who can combine: High-level Shopify development Strong design judgment Conversion rate optimisation SEO awareness Code cleanup and technical improvement Commercial thinking This needs to be approached as a serious growth project, not just a visual redesign. What we are looking for We are in the process of moving to the Impulse theme, and we want the right developer to help us turn that into a major step forward for the business. The right candidate will review the current live site in detail and help improve the following areas: 1. Theme redevelopment with a premium, modern feel We want the new theme to feel more polished, more premium, and more conversion-focused than the current site. The design direction should be: clean and modern visually stronger more premium in presentation easier to shop better structured on mobile and desktop more trustworthy and more commercially effective This is not about adding design for the sake of design. Every visual and layout decision should support: clarity trust product discovery easier navigation stronger conversion 2. Better conversion rate optimisation across the site We want someone who can actively identify ways to increase conversion rates, not just move content from one theme to another. This includes improving: call-to-action positioning product page structure collection page usability trust signals sample ordering flow financing / payment messaging delivery messaging information hierarchy mobile shopping experience overall user confidence at every stage of the buying process We want a developer who can tell us why certain changes should be made, not just implement instructions. 3. Stronger collection pages Collection pages are extremely important to us from both an SEO and conversion point of view. These pages need to be improved in terms of: layout filtering sorting product card presentation content hierarchy top and bottom SEO content placement FAQ placement internal linking opportunities user ease when browsing large product ranges The ideal developer will understand how to make these pages work well for both: customers browsing visually search engines understanding page relevance 4. Improved product pages Product pages need to be stronger from a commercial and UX perspective. We want improvements to areas such as: product image presentation product option clarity variation selection supporting selling points sample ordering visibility installation and technical information trust and reassurance messaging finance messaging where relevant cross-sells / related products accessories and add-ons delivery information layout and spacing mobile responsiveness We want product pages to feel more premium, informative, and persuasive. 5. Mega menu and navigation redesign Our navigation needs improving, but it must be done carefully. We want: a cleaner and more modern mega menu better organisation of categories better user flow strong internal linking structure retention of SEO value a better experience for both desktop and mobile users The right developer must understand that this is not just a menu redesign — it affects usability, crawlability, and the overall structure of the website. 6. Code review, cleanup, and performance improvements The site has evolved over time, so we want the developer to review the codebase properly and identify areas that need improving. This includes: cleaning up unnecessary or poor-quality code checking for app bloat or conflicts improving theme efficiency improving page speed where possible reducing anything that may be affecting usability or performance making sure the new build is stable, scalable, and professionally structured We want someone who writes clean code and understands long-term maintainability. 7. SEO-safe migration into the new theme Because this is an established live site, SEO must be respected throughout the project. This is critical. The right developer should be comfortable working on a site where: rankings already matter collection pages already have authority internal linking matters metadata and on-page structure matter content placement matters site changes must be made carefully We are not looking for someone who will damage organic performance by treating this like a basic theme swap. 8. Better visual consistency and stronger brand presentation We already have branding, products, content, and imagery, but the new theme should improve consistency across the site. This includes: font choices spacing image presentation banner quality icon usage trust sections page layout consistency overall brand feel We want the site to look more refined and more established while staying commercially focused. 9. Mobile-first improvements A major priority is improving the mobile experience. The successful developer must think carefully about: mobile navigation filter usability page speed CTA visibility product page flow content spacing quick buying decisions on smaller screens This is essential, not optional. Who we want to work with We are looking for someone who: has strong Shopify experience understands theme customisation properly can improve a live revenue-generating store has genuine CRO and UX understanding has SEO awareness can think commercially can communicate clearly can spot problems and propose better solutions takes pride in quality work We do not want a developer who simply installs a theme and makes surface-level changes. We want someone who can look at the site strategically and say: what should stay what should improve what should be redesigned what could improve conversions what could improve trust what could improve SEO what functionality should be introduced to support growth What to include in your proposal When responding, please do not send a generic reply. Please review the current live site and explain: what you think is already working well what you think should be improved what your ideas are for the Impulse theme redevelopment what CRO improvements you would suggest what UX issues you can already identify what SEO risks or opportunities you can see what functionality you would introduce examples of similar high-quality Shopify work you have done We are speaking to more than one developer, and the developer with the strongest ideas, understanding, and commercial insight will win the project.

ID do Projeto: 40320104