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Individual CRO Specialist Needed to Improve Conversion for D2C Ecommerce Website (Not a Developer / Not SEO) We are a growing Indian D2C food/spice brand with a live WordPress ecommerce website. The website is functional and is currently undergoing UI/UX and technical improvements separately. We are now looking for ONE individual CRO (Conversion Rate Optimization) specialist to focus only on conversion strategy, buyer psychology, and decision-making. This role is NOT for: Developers, Full-stack engineers, UI designers, SEO specialists, Agencies or teams, We are specifically hiring an individual CRO. Primary Objective - Increase: Product page conversion rate, Add-to-cart rate, Checkout completion You will define WHAT should change and WHY. Execution will be handled by a separate developer. Scope of Work - You will be responsible for: Conversion Diagnosis Identify primary buyer hesitation Identify trust gaps and friction points Review homepage, product pages, and checkout flow Conversion Strategy Define homepage value proposition Define above-the-fold messaging Decide trust signals and their placement Define product page persuasion order (what appears before price, why) CRO Decision-Making Recommend what to test first (hypothesis-driven) Define success metrics for each change Review outcomes and iterate Collaboration Provide written CRO instructions to the developer Review implemented changes Refine based on performance data
ID do Projeto: 40138151
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1 freelancers estão ofertando em média ₹10.000 INR for esse trabalho

ShopifyWP — this is pure CRO, and that’s exactly how I approach it: psychology first, pixels later. I’ll diagnose where buyers hesitate, why they don’t trust enough, and what stops them from completing checkout—then define **what must change, in what order, and why**. No design fluff, no dev work, just clear, testable CRO decisions your developer can execute fast. Buyer hesitation & friction audit (homepage, PDP, checkout) Product page persuasion flow (before price, after price, trust timing) Clear test hypotheses + success metrics Written CRO playbook for your dev + iteration after results If you want someone who questions assumptions, respects data, and actually understands why people buy food online—not just how pages look—I’m confident I can move your numbers.
₹10.000 INR em 2 dias
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Ghaziabad, India
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