We are trying to launch our new video site [url removed, login to view]
The site is for both english and spanish audiences and we are on our early stages but we have a platform to grow.
YOU need to write a marketing plan in which you describe in 1 month - 3 months 6 months and 12 month plans with objective, goals and measurement indicators how to turn this site into a very popular site.
The marketing plan must include all the details of how this would be achieved.
Among other actions the plan must include items such as Classified Ads, podcasts, prweb, technorati, email capture, syndication of content, youtube videos, blog forums participations, tracking, micro sites, multimedia, email marketing etc.
Because of the nature of the site the plan MUST NOT rely solely on SEO or PPC.
You will only write the plan, the execution will be a separate project.
Plan must be at least 3 pages long in Times new roman well formatted and ready for presentation to our stakeholders.