The top technology radio show in a top-10 market is looking to broaden its base of followers on Twitter, Facebook and other social media sites.
This task is to establish a plan to increase followers on Twitter, Facebook and other social media sites who would be potential purchasers of information products from the radio show -- not looking to just build numbers, we're looking to build trusting relationships.
We have been successful in building a loyal listenership, but need to expand that to online social media sites so that we can monetize the radio show. We have approximately 30,000+ people who listen to our broadcasts every week and tens of thousands more who download the podcasts worldwide..
This is a weekly radio show that features 10 guests each week who are on 6 to 15 minute segments during the 3-hour show. These guests are typically C-Level managers from technology companies ranging from startups to Fortune-50.
There are many things we can do with a radio show that might benefit and interest the online community and help us build a following. The bottom-line: we're looking to provide the community with something useful to them so that we can build relationships by the tens of thousands.
For instance, we could have a "ask any company a friendly question" since we can get most anyone on the radio for a friendly interview. We could accept phone calls with the questions and track down the expert and publish the interview. We could do much the same with Twitter where we tweet about who we're interviewing with, solicit questions and send out the abbreviated answers..
We are already podcasting, and want to increase those numbers, too.
We're looking for some serious, out-of-the-box thinking and planning to put together a strategy. The strategy should include tools for effectively executing the strategy and methodologies for tracking the success of the ultimate implementation.
We're not afraid of technology, in fact we may be a little too geeky to be able to think out-of-the-box ourselves.
We may be interested in retaining the winning designer and design to follow-through with managing and/or executing the implementation. This could be a long-term relationship.