We are a startup VoIP provider based in the Caribbean seeking professional consulting to develop an Internet Marketing and PR Plan to launch and promote our VoIP website. We want to position ourselves so that those customers looking for what we have to offer can find us easily. Our services are VoIP calling services (residential & business), international callback and prepaid callback cards.
We envision a plan that is compromised of the following 5 levels/components:
• Marketing/Prospecting to our Target Markets and Audience per geographic region;
• Build Credibility and Trust;
• Escort and Court the Buyer through the Process;
• Present the Product or Service that meets their needs;
• Successfully Close the Sale;
The professional must be able to develop and use various tools, techniques, and strategies to achieve the objectives listed above, including:
o Optimized Press Releases w/placement on websites e.g. Yahoo! News, Google News, etc.;
o RSS Strategy; o Traffic Generation;
o Lead Qualification;
o Analyze competition and make recommendations on how to position brand to effectively differentiate ourselves from competitors;
o Social Media marketing strategies (My Space, FaceBook, etc)
o Key Word Analysis;
Our sales target is to sign up 75-100 customers each month, so all efforts must be geared towards achieving this goal.
You must be able to demonstrate previous success with similar projects. Being experienced and comfortable working with technology like VoIP and specifically VoIP startups is a must.