We are looking for somebody to put together an overview of how to market a web service and software and to medical groups.
We are targeting small to large medical groups with a new hosted service. The service helps physicians and is not back office.
We would like somebody to outline the best strategies, tactics and approaches for taking this on. The should be strong on tactics.
This will be a first project with follow-on based on performance. The initial deliverable should be an short paper 3-10 pages.
Please outline how you would approach this, your experience and your costs.
This could also be a research report of how other have approached this.