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There are about 200 different award organizations worldwide in the advertising industry. I have a list of them along with websites and contact info for a PR person there. You will on behalf of the site, reach out to these organizations and find out when their deadlines are and post them to the site as a blog. If you find a deadline way in the future you will use Wordpress' ability to post to the future to time the post so it comes out at the right point in time.