My brand is Wholistic Bella. Target audience is made up of Christian American moms, mainly aged between 25 and 35, who want to serve their family nutritious, well-balanced meals so they can live meaningful lives in God’s purpose, by transitioning to a whole food plant-based diet.
Please refer to my Instagram profile and website to get a feel of my content and style. My brand voice and messaging are still a work-in-progress, but it’s getting better and clearer the more I engage with my audience.
My main focus is a whole food plant-based lifestyle, centered on Christ.
I’d like to hire a copywriter who’s:
-a Christian mom who consistently spends time in the Word (to make sure everything written is Biblically sound + be able to include bible verses here and there);
-passionate about nutrition.
If you’re into a WFPB diet and/or a certified nutritionist, that will be considered a plus.
The task for this project will be to review and rewrite (possibly a complete overhaul) a short landing page (copy only) to my main lead magnet: Boost Your Immunity Naturally in Uncertain Times (Body, Spirit & Soul).
I need this page to speak directly to my target audience as described above. I feel that that is missing right now. For example, there’s a headline reading “DOWNLOAD THE FREE GUIDE TO MAKE YOUR FAMILY STRONGER.” I don’t think my target audience would use those exact words on what they want. I know the importance of using words that your audience thinks/uses in marketing copy to convert. I want my audience to think, “Wow, this is exactly me!” or “She just read my mind!”.
I may be too close to it to realize what and how much needs changing. I need a landing page that converts (mostly) cold traffic to email subscribers.
I can share the PDF guide and link to the lead magnet with potential candidates.
Potential for future work includes:
-creating a step-by-step faith-based online course to transition to a healthy plant-based lifestyle broken down into modules and lessons, spread out over 4 to 6 weeks
-helping with FB ads copy
-overhaul of my ABOUT page
-possibly some other faith-inspired content for social media.
The short landing page should be anywhere between 450 and 600 words (including a mini section “about me” for the cold leads). Word count isn’t as important as quality, though. I don’t want fluff. Every word needs to have a purpose.
I need a copywriter/marketing writer. I already have someone helping me with articles. Copywriting takes a different kind of skill. Submit your proposal if you have what it takes!
PS: I won’t be hiring anyone without reviewing relevant past samples. I look forward to receiving your proposals!