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Importance of web-sites for small businesses
No business can afford to keep ignoring the Web any longer, as it has become a raging hot communication media in current scenario. Its time to stop dilly-dallying and get into the online marketing strategy head on. It's easier and definitely more effective than what one might believe. A Web site can help cause a real buzz for benefit of your business.
In today’s fast paced world consumer likes to be well informed. Hence, easily accessible information regarding your product and organisation pushes you close to the consumer and one step ahead of the competitor. Websites also offer the advantage of conducting business as per client’s convenience. A website allows easy, safe communication between the consumer and you so that anyone who visits your site can contact you at any time by sending an email. Unlike communications that originate from other forms of advertising, consumers who send emails don't have to deal with many problems of everyday business: pushy salesmen, remembering to call during business hours, having to battle crowds to get to your stores, spending time waiting on voice mail or getting the wrong information. It's convenient, easy, and safe for the consumer. Email is also convenient for you. You can respond to all your customer inquiries at the same time, and do it when you have a free moment - not in the middle of rush hour when someone calls up to ask for product information or directions to your location. You can save money on tech support and answering questions. If you decide to develop an e-commerce website its easy to take orders 24 hours a day, which is another feather in your cap.
A website is accessible globally hence, it can be viewed by anyone, anywhere, as long as they have Internet access, there are no physical limitations to broadcast areas as in other more traditional media. Updating a website regularly is more affordable than any other media. Imagine you sell products whose prices fluctuate. With a website, it is easier to keep the customers informed about every change in market, so your marketing materials are always accurate, which of course lends credibility.
Loosing a new customer at cost of retaining an old customers, rather than vice versa is one of the most important marketing strategies for effective growth that most organisations believe in. A website can further this cause by providing effective support to existing customers by offering information such as troubleshooting procedures, product specification and parts list, how-to procedures, diagrams, and special help lines. By having this help available 24 hours a day the need for number of custom service employees will decrease.
A website is a potential resource of information for the public. By supplying helpful tips and articles that are relevant to your industry you will have a number of repeat visitors. This also lends to the organization’s corporate responsibility initiative. Stakeholders have the right to know the organisation thoroughly. A website can Inform visitors about the structure of your company, of your community involvement, the products and services you offer, awards, and employment opportunities.
Besides, the costs of online desktop publishing are fairly low in consideration to those of print. Granted, one must have access to a networked computer and a decent amount of usable software, but those are things that anyone in the publishing business, print or online, will have to have anyway.
Hence, with a website the competition is economical and not limited by size. This means a small business can present as large or creative an image and stress on highlights to attract customers - with the right design team. Websites reduce labor costs and provides a real cost savings in reduced long distance phone bills (for faxes) and postage. For every second of every day, your website is working for you at minimal cost!
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