I'm looking for an experienced copywriter who can review the landing pages and sales copy of an existing site and do the changes to improve the conversion rate. We think that copy needs to be modified towards "softcopy," using words and logic for women buyers. It has to address women as sisters and friends (not only using the word "friend"!)motivating them to identify with product and want it. Please apply if you can provide samples of similar work and be willing to maintain regular follow ups, using skype or the phone. Preferences will go to people with experience in copy that target the Self Help or Relationship market (no mortgages, sex or software adcopy) and is an English native speaker with knowledge of women's talk.