Optimize & Fix WooCommerce Homepage, Blog - 13/01/2026 22:00 EST

Developer Specification – [login to view URL] Project Type: WooCommerce Homepage, UX, Performance & Feature Parity Upgrade Theme: Retailer Theme (update to latest version required) Work Flow: Staging → Approval → Live Project Goal (Must Read) [login to view URL] is the oldest and most SEO-established site in our brand ecosystem. The goal is to modernize UX, improve conversions, and reach PageSpeed 90+ while preserving existing SEO value. The developer must match or exceed key UX, conversion, and feature elements already implemented on: [login to view URL] This is NOT a redesign from scratch. This is a controlled upgrade with feature parity + performance optimization. MANDATORY FEATURE PARITY REQUIREMENT Before starting, the developer must review: [login to view URL] [login to view URL] The following features that exist on [login to view URL] must be matched or improved on [login to view URL]: HIGH PRIORITY (Required) Trust badges near CTAs (secure checkout, shipping, guarantee) Product badges (Sale / Hot / New) Strong product card hierarchy (price, sale price, rating, CTA) Clear above-the-fold CTA structure Mobile-first spacing and readability Clean category navigation with correct destination links Failure to match these = work not accepted SCOPE OF WORK Environment & Workflow (Mandatory) Create / use staging environment first All work done on staging NO live deployment without written approval Final sync staging → live after sign-off Theme & Core Setup Update Retailer theme to the latest stable version Preserve existing theme customizations Confirm Slider Revolution license remains active No breaking changes to WooCommerce, Rank Math, or existing SEO URLs Homepage Update (Content Only) Replace homepage content and images only Do NOT change internal page URLs Keep Slider Revolution (mandatory) Homepage hero must include: Clear value proposition ONE primary CTA Fast-loading (LCP optimized) Category & Section Fixes (Critical) Fix homepage category cards so: Image, title, and “View Products” link match actual destination Remove outdated categories: Pet Supplies Baby Miscellaneous Limit homepage categories to 5–7 max Blog Section (Mandatory Fix) Current issue: Blog images do not show on homepage Developer must: Ensure featured images load correctly in homepage blog carousel Use correct WordPress query & image size Confirm lazy loading does not break visuals Acceptance Criterion: Blog cards must show image, title, and excerpt on mobile + desktop. Performance & Speed (NON-NEGOTIABLE) Google PageSpeed Insights 90+ on Mobile Focus areas: Reduce unused JS & CSS Optimize images (WebP, dimensions set) Improve LCP (hero/banner optimization) Avoid render-blocking assets Use existing optimization plugins only (do not add bloat) Acceptance Criterion: Mobile PageSpeed score ≥ 90 at handover. SEO Protection & Enhancements Preserve existing Rank Math SEO data No URL changes without approval Ensure: Correct heading hierarchy (H1–H3) Image alt text Schema intact Homepage SEO score must remain green Cross-Brand Strategy (New Requirement) Add a clean “Our Stores” approach without promotional spam: Create Our Stores page Soft mentions only (SEO-safe): [login to view URL] [login to view URL] [login to view URL] No keyword stuffing, no footer spam FINAL ACCEPTANCE CHECKLIST Work is considered complete only when: Feature parity with [login to view URL] achieved Homepage categories link correctly Blog images display on homepage PageSpeed Mobile ≥ 90 Slider Revolution working No SEO regression Changes reviewed and approved on staging Live deployment completed successfully Timeline Timeline: 3–5 days total Revisions: 1–2 included DO NOT Do not redesign inner pages Do not remove Slider Revolution Do not change URLs Do not add unnecessary plugins Ideal Developer Skills WordPress + WooCommerce expert Retailer theme experience preferred Performance optimization (Core Web Vitals) Mobile-first UX mindset Comfortable working with staging environments

ID do Projeto: 40145707