Take the concept of what I currently have for my logo, consider my company offerings / purpose and dynamics of my clientele. I want something fun, exciting, interesting, self explanatory (with my added tag line) and multi-purposed. Multi-purposed meaning looking into the future being able to offer jewellery, hats, t-shirts etc… with the 'cool factor' logo. My clientele is teenage girls and their mom's as generally, in the lower teen years, mom's purchase products for them. I really like how your logo's seem tell a story.