Facebook Instagram Lead Generation Ads

I need a digital marketing specialist who can plan, launch, and optimise lead-generation campaigns on both Instagram and Facebook for my agriculture-focused service company in India. My primary objective is simple: bring in qualified enquiries from people who own agricultural land yet are unable or unwilling to farm it themselves. The more accurately we can reach this segment, the better. I already know video performs well with them, so the campaigns should revolve around short, compelling reels or in-feed videos that clearly show how our service turns idle land into productive assets. You will take full ownership of: • Audience strategy – custom and look-alike audiences that zero in on non-farming landowners across India. • Creative direction – scripting, storyboarding and cutting the videos (I can supply raw clips of our field work; you polish them and write the ad copy). • Campaign build – Ads Manager setup, placement selection, event tracking with the Facebook Pixel and Conversions API where possible. • Ongoing optimisation – daily checks, budget re-allocation, creative testing, and lead-form refinement until cost per lead is acceptable. • Transparent reporting – weekly summaries that show spend, impressions, clicks, leads, CPL and your next steps. I’ll provide brand guidelines, testimonials, and any agronomy facts you need. If you’ve previously driven leads for niche sectors using Meta ads, especially in India’s tier-2 and rural markets, that is a big plus. Please outline your approach and share a snapshot of results you’ve achieved on similar projects when you place your bid.

Project ID: 40371629