Full-Spectrum Lab Marketing Support

I run a diagnostics laboratory and need a marketing pro who can own everything—from pixels to pavement. Online, I want our Facebook, Instagram, LinkedIn, and Google Business Profile looking sharp, active, and conversion-ready. That means creating a balanced stream of educational posts that clarify our services, authentic testimonials that build trust, and timely promotional offers that drive foot traffic. You should be comfortable planning and scheduling content, handling basic design or briefing a designer, and tracking performance inside Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics. Offline, I expect the same strategic energy. I need someone who can map a doctor-outreach program, line up referral partnerships with clinics, and orchestrate local branding initiatives such as health-talk booths, flyers, or tie-ups with community events. Prior experience in healthcare or diagnostics marketing is a huge plus because you’ll already understand compliance boundaries and the sensitivities of patient communication. Deliverables I’m looking for each month: • A social-media and Google listing content calendar with copy, creatives, and scheduling dates • Performance report highlighting reach, engagement, leads, and recommendations for optimization • A field activity plan detailing doctor visits, partner follow-ups, and branding events, plus results achieved If you can blend data-driven digital tactics with personable on-ground relationship building, let’s talk.

ID do Projeto: 40333549