Lead-Focused Google Ads & SEO

I run a construction company in Ottawa and I’m ready to turn our website into a steady source of qualified inquiries. I need someone who can manage Google Ads while also tightening up our on-page SEO so both channels work together to generate leads, not just clicks. Here’s what I have in mind. You’ll build and optimise search and, if it makes sense, display campaigns in Google Ads, refine the keywords, write compelling ad copy, and keep an eye on negative terms so every dollar stays aimed at homeowners and commercial clients looking for contractors in the Ottawa area. At the same time, the site itself needs regular, methodical SEO improvements. I want fresh, helpful content, pages aligned to high-intent local keywords, and every title tag, meta description, header, and image alt text sharpened so Google and potential customers instantly see what we do. I’m happy to leave off-page or deep technical work for later, but the on-page elements listed below are non-negotiable: • Keyword research focused on Ottawa-area construction terms • Content optimisation and ongoing updates to keep pages current • Accurate, click-inducing meta tags and descriptions for every core page Please outline how you normally structure campaigns, your preferred tools for tracking results, and the KPIs you’ll use to prove the phones are ringing because of your work.

Project ID: 40416488