LinkedIn Sponsored Content Campaign

[login to view URL] is ready for a push on LinkedIn, and the immediate goal is a well-structured Sponsored Content campaign that drives qualified traffic and conversions. The scope covers everything from audience definition through to live optimisation and final reporting. Key activities • Audit the product’s current positioning and translate the core value proposition into LinkedIn-friendly creative (static or short video). • Build the campaign inside Campaign Manager: objective selection, detailed audience targeting, budget pacing and A/B ad variants. • Implement LinkedIn Insight Tag on the site so conversions are tracked accurately. • Monitor performance daily for two weeks, reallocating budget toward top-performing ads and audiences. • Supply a concise performance report that lists impressions, CPC, CTR, leads or sign-ups, plus at least two actionable insights for the next sprint. Acceptance criteria – Campaign is live within five business days of asset approval. – Insight Tag fires on every tracked event and appears green in LinkedIn’s diagnostics. – At least two creative variants and two audience segments are tested. – Final report contains screenshots from Campaign Manager and the exported metrics in .csv or .xlsx format. All creative assets, account access (or partner invitation), and product messaging guidelines will be provided as soon as the project starts.

ID do Projeto: 40158721