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Meta campaigns for our physical products have suddenly gone off the rails. Cost-per-acquisition has doubled and, when I raise spend, the algorithm pours budget into the priciest ad sets instead of the ones that convert. Previous structures, objectives and creative formats that once worked now stall. What I need right now is a fresh pair of expert eyes. You should already understand how Meta’s current delivery algorithm, Advantage+ features, Commerce Manager / Merchant Center feeds and Shop integrations interact, so you can tell me exactly where the bottlenecks are and how to fix them. What we'd like you to do: • Broad audit of Ads Manager, pixel events, catalog settings and account history • Create practical, step-by-step plan to lower CPA and lift conversions • Clear, simple explanation of what is happening inside our account to cause such chaos • Steps we can implement immediately, plus a phased structure for scaling Deliverables we're hoping for: 1. Written report (PDF or Google Doc) outlining findings and data-backed recommendations 2. A live walkthrough call (30–45 min) to ensure I understand the path forward 3. Action plan includes projected CPA targets and the metrics you’ll use to measure success Important note: We are a very small business and do not have budget for a full-time agency retainer. We would like to establish an ongoing relationship for iterative optimizations (bi-monthly? quarterly?). Please share one example where you cut CPA for an e-commerce brand and briefly outline the levers you pulled.
Project ID: 40459710
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Hi, I can help audit and stabilize your Meta campaigns with a strong focus on identifying why CPA has increased and why budget allocation behavior has shifted across your ad sets. I understand how Meta’s current delivery system, Advantage+ structures, pixel signals, Commerce Manager feeds, attribution behavior, and creative fatigue can affect campaign stability — especially for e-commerce brands after scaling or platform-side optimization changes. [login to view URL] Best, Malcolm
$100 USD in 1 day
0.0
0.0
56 freelancers are bidding on average $133 USD for this job

Hello! I am interested in your project. Please send me a message so that we can discuss more. I have 15 years of experience in Meta advertising, and I specialise in auditing and optimising existing campaigns to improve performance and lower cost per result. We will focus on a full audit of your Meta ads followed by data driven optimisation. Here is the Meta Ads audit and optimisation plan: What We Offer: - Complete account and campaign audit - Pixel and conversion event verification - Audience analysis and segmentation review - Ad creative and copy performance assessment - Budget and bid strategy evaluation - Identify wasted spend and underperforming ads - Restructure campaigns for better efficiency - Refresh ad creatives and copy - Refine targeting and exclusions - Implement A/B testing plan - Daily optimisation for cost per lead or ROAS - Weekly performance reporting Growth & Results - Lower cost per conversion - Improved CTR and relevance score - Clean account structure - Scalable and profitable campaigns Why Choose Us - 15 years in Meta Ads - Expertise in audit and optimisation - Focus on ROAS and lead cost - Data driven with clear recommendations Please let us know a convenient time to discuss the strategy in detail. Regards
$125 USD in 30 days
8.7
8.7

Hello, I am a professional Digital Marketer with strong expertise in Meta (Facebook & Instagram) Paid Ads Management, Social Media Promotion and SEO. My Meta Ads service is designed to help you generate high-quality leads, sales, traffic, and brand awareness with a clear ROI. I create and manage result-driven Facebook & Instagram advertising campaigns that target the right audience at the right time to grow your business faster. ✅ My Meta Ads (Facebook & Instagram) Process: ✔ Business & Competitor Analysis ✔ Audience Research & Targeting (Custom, Lookalike & Interest-based) ✔ Image/Video Ad Strategy (High CTR focused) ✔ Scroll-Stopping Image & Video Ad Strategy ✔ Budget Optimization & Bid Strategy ✔ Budget Planning & Smart Scaling Strategy ✔ Daily Campaign Monitoring & Optimization ✔ Lead / Sales / Traffic / Engagement Campaigns ✔ Weekly Performance Report ✔ Monthly Growth Report ✅ Campaign Types I Run: ✔ Lead Generation Ads ✔ Website Traffic Ads ✔ Sales & Conversion Ads ✔ Brand Awareness Ads ✔ Engagement & Followers Growth Ads ✔ App Promotion (If required) ✔ Retargeting & Remarketing Ads My Meta Ads service helps you reduce cost per lead, increase conversions, and scale your business profitably using proven strategies and continuous optimization. Send me a message for more details — I am ready to start your project immediately. Thank you Anand
$150 USD in 31 days
7.2
7.2

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
$150 USD in 30 days
7.0
7.0

Hello! When ad performance suddenly tanks, small businesses can feel stuck and frustrated. I can step in as a fresh pair of expert eyes to audit your Meta account, identify the bottlenecks, and create a clear plan to lower CPA and boost conversions. I will review your Ads Manager, pixel events, catalog settings, and account history to pinpoint exactly what is causing inefficiencies. From there, I will deliver a step-by-step action plan, including practical fixes you can implement immediately and a phased structure for scaling, with projected CPA targets and key metrics to track. Lets initiate a chat and discuss the project scope and budget in more detail. ThankYou.
$250 USD in 7 days
7.0
7.0

Hello, I am confident I can provide a thorough audit and optimized strategy for your Meta ads account, addressing the sudden increase in CPA and inefficiencies in budget allocation. With over 15 years of experience in digital marketing, including PPC and Meta Ads management, I understand the intricacies of Meta’s evolving delivery algorithms, Advantage+ features, Commerce Manager integrations, and pixel event configurations. I will conduct a comprehensive review of your Ads Manager setup, pixel, and catalog configurations, and historical data to identify bottlenecks. The deliverable includes a detailed, data-backed report explaining the issues, clear recommendations to lower CPA, and a phased action plan for immediate fixes and scalable growth. A live walkthrough ensures you fully understand the corrective measures and success metrics like CPA targets. For instance, I recently worked with a mid-sized e-commerce brand where I improved ad targeting through refined pixel event tracking and optimized catalog feeds, leading to a 35% reduction in CPA within two months by reallocating budget toward high-converting creatives and updating campaign objectives. I am open to establishing a flexible, ongoing optimization partnership aligned with your budget and business size. Let’s connect to get your Meta campaigns back on track efficiently and cost-effectively. Best regards, Willis Khan
$100 USD in 30 days
7.1
7.1

Hello, I can audit your Meta Ads account and diagnose the cause of rising CPA and unstable scaling. My approach covers Ads Manager structure, pixel and CAPI event quality, catalog/Commerce Manager setup, attribution settings, and historical performance shifts. In most cases like yours, CPA increases due to Advantage+ budget reallocation, weak or inconsistent purchase signals, over-segmentation causing learning instability, or catalog-driven delivery overriding manual optimizations. I will provide a clear action plan including immediate fixes (campaign consolidation, signal improvement, and placement cleanup) and a phased scaling strategy focused on stable cost-per-acquisition reduction and controlled budget growth. You will also receive a written report (Google Doc/PDF) and a 30–45 minute walkthrough call. I have previously helped e-commerce brands reduce CPA by restructuring campaigns, improving tracking via CAPI, and shifting creative strategy, resulting in up to 30–40% CPA improvement within weeks while maintaining scalable ROAS. Regards Moiz
$250 USD in 3 days
6.0
6.0

Hello, I will handle complete Meta Ads audits & optimization to improve campaign performance and maximize ROI. I have 8+ years of experience in Meta Ads management and paid advertising, helping businesses improve conversions, reduce wasted ad spend, and scale profitable campaigns through data-driven strategies. My approach focuses on identifying performance gaps, optimizing targeting, improving creatives, and refining campaign structure to generate better results. * My work will include: • Complete audit of existing Facebook & Instagram ad campaigns • Reviewing audience targeting, pixel tracking, and campaign structure • Identifying high-cost areas and opportunities to improve ROAS • Optimizing ad creatives, copy, and call-to-actions for better conversions • Testing audiences, placements, and bidding strategies • Improving retargeting and conversion-focused campaign setup • Monitoring campaign performance and making continuous optimizations • Providing clear reports with actionable recommendations and growth insights * Reporting & Availability: ✔ Available for regular communication and support ✔ Detailed performance and optimization reports ✔ Ongoing campaign monitoring and improvements I would be happy to discuss your goals and create a strategy that improves your Meta Ads performance and drives better business results. Best regards, Raghav RB,
$100 USD in 30 days
5.9
5.9

Hey! Sudden CPA spikes and unstable Meta scaling usually point to deeper issues inside campaign structure, signal quality, catalog behavior, audience overlap, or how the algorithm is interpreting conversion probability after recent platform shifts. A full audit of your Ads Manager, pixel setup, Commerce Manager feeds, attribution flow, and campaign history can uncover exactly why budget is moving toward expensive ad sets and what changes will stabilize performance again. • Deep understanding of Meta delivery systems, Advantage+ structures, catalog integrations, and conversion optimization • Experience auditing struggling e-commerce accounts and rebuilding campaigns around profitable scaling signals • Clear reporting with immediate fixes, phased scaling roadmap, KPI tracking, and actionable CPA targets Worked with e-commerce brands where CPA increased after scaling and algorithm behavior became inconsistent. By restructuring campaign hierarchy, improving event prioritization, cleaning audience overlap, refining catalog segmentation, and adjusting creative testing flow, conversion costs were reduced while spend stability improved. The final roadmap will give you practical next steps you can implement confidently without committing to a large agency retainer, while also creating a strong foundation for ongoing optimization support as the brand grows. Thanks Arwa M.
$250 USD in 30 days
5.5
5.5

Greetings! I’m a Meta performance marketing specialist with 9+ years of experience fixing scaling issues, CPA spikes, and Advantage+ delivery problems for e-commerce brands. Here’s how I can help: * Full audit of Ads Manager structure, pixel/CAPI events, and catalog setup * Diagnose why Meta is over-spending on high-CPA ad sets (learning phase shifts, signal loss, audience overlap, attribution issues) * Review Advantage+ / ABO / CBO structure and identify inefficiencies * Fix pixel and conversion tracking issues affecting optimization quality * Optimize Commerce Manager feed and product sets for better relevance * Create a clear step-by-step plan to reduce CPA and stabilize ROAS * Provide a phased scaling strategy with realistic CPA targets and KPIs Deliverables: * Written audit report (PDF/Doc) * 30–45 min walkthrough call * Action plan for immediate fixes + scaling I’ve previously reduced CPA by ~35–40% for e-com brands by consolidating campaigns, fixing conversion signals, and restructuring creative testing. Before starting, are you currently running Advantage+ Shopping or mostly manual campaigns?
$140 USD in 7 days
4.9
4.9

Hello Client, I am Firoz, a Digital Marketing expert with over 8 years of experience specializing in Meta Ads, Facebook Ads, and Conversion Rate Optimization. I understand the complexities of Meta’s evolving delivery algorithm, including Advantage+ features and Shop integrations, as well as the interplay between Commerce Manager, pixel events, and catalog settings. Upon auditing your Ads Manager and account history, I will deliver a detailed, data-driven report pinpointing bottlenecks causing your CPA spike. The report will include a clear explanation of current account dynamics, a step-by-step action plan to reduce CPA and increase conversions, and phased scaling strategies. This plan will specify CPA targets and KPIs for monitoring success. For example, I once optimized an e-commerce brand’s campaigns by restructuring ad sets based on granular audience segmentation, refining pixel events to improve tracking accuracy, and optimizing their product catalog feed. These adjustments decreased CPA by 35% within two months. I propose an initial audit with a 30-45 minute walkthrough to ensure full clarity and ongoing bi-monthly optimization support aligned with your budget. Looking forward to helping restore and grow your campaign performance. Best regards, Firoz
$100 USD in 30 days
5.2
5.2

Hey! We’re a team of 62 professionals specializing in Meta Ads optimization and eCommerce performance recovery with 9+ years of experience helping brands stabilize scaling campaigns and reduce acquisition costs. Here's how we can help: * Audit Meta Ads account structure pixel events and catalog feed integrity * Diagnose Advantage+ delivery issues and budget allocation inefficiencies * Rebuild scaling framework to stabilize CPA and improve conversion consistency * Provide step-by-step optimization plan with clear testing and scaling phases We also review full-funnel tracking across Meta Ads Manager and Meta Pixel to pinpoint exactly where signal loss or misallocation is happening. Could you share when the CPA spike first started and whether any recent changes were made to campaign structure or tracking setup?
$140 USD in 7 days
4.2
4.2

Hello, I’ve gone through your requirements and understand you need a Meta Ads expert to audit your account, identify CPA issues, and improve campaign scaling performance. With 5+ years of experience in Meta Ads for eCommerce brands, I’ve helped reduce CPA through campaign restructuring, Pixel/CAPI optimization, and feed improvements. What I can help you with: • Meta Ads, Pixel & catalog audit • CPA reduction and scaling strategy • Clear action plan + walkthrough call Warm regards, Monica Bhatia
$140 USD in 7 days
4.4
4.4

Good day, As a senior Meta Ads specialist, I am confident in my ability to analyze and optimize your campaigns to meet your objectives with 100% job satisfaction. With experience in Meta’s Advantage+ features and Commerce Manager, I can identify bottlenecks and provide a clear plan for improvement. My simple process involves auditing, creating a strategic plan, reviewing performance, and finalizing optimizations. I will deliver a detailed report, conduct a walkthrough call, and establish a roadmap for ongoing improvements. Let's chat to discuss your project further. Regards, Hira Khan.
$45 USD in 2 days
3.4
3.4

Hello, Transform your social media into a powerful growth engine. As a dedicated digital marketing professional, I specialize in driving sales and lead generation through expert social media management. I craft and implement tailored strategies across Linkedin, Twitter, Tiktok, Instagram, and Facebook, focusing on engaging, high-impact content that resonates with your audience. My services include: * Strategic Social Media Management: Proactive oversight for consistent brand voice and optimal engagement. * Results-Driven Lead & Sales Generation: Targeted campaigns to convert followers into customers. * Compelling Content Creation: Dynamic visuals and persuasive copy that stand out. * Platform-Specific Optimization: Maximizing reach and ROI on each channel. I am committed to delivering exceptional quality aligned with your marketing objectives. Let's collaborate to amplify your brand's influence and achieve your goals. Warm regards, Tooba S.
$100 USD in 1 day
3.3
3.3

Hi, Hope you’re doing well. I’m Rajkumari from GClickWebTech, providing conversion-focused Meta Ads management with proper tracking and analytics. Technical Coverage- ▪️ Facebook Pixel & Conversion API setup ▪️ Event tracking (leads, purchases, add-to-cart) ▪️ Campaign optimization based on real data ▪️ Funnel-based targeting strategy ▪️ Performance monitoring & reporting Why This Matters- Accurate tracking ensures better optimization and higher ROI. Let’s connect on chat and discuss your tracking requirements. Regards Rajkumari Meta Ads & Tracking Specialist | GClickWebTech
$30 USD in 30 days
3.4
3.4

The symptoms you are describing are very familiar: CPA doubles, budget scales but the algorithm routes spend toward expensive non-converting ad sets, and creatives that worked before suddenly stall. This usually points to a combination of audience signal dilution, a mismatch between your campaign objectives and Advantage+ settings, and possibly a Merchant Center feed issue affecting product-level delivery. I have deep experience auditing and restructuring Meta campaigns for physical products, with a background in marketing analytics, an MSc in Strategic Marketing, and a PhD in Business Management. I will go through your account systematically: campaign structure, audience health, ad set targeting logic, creative fatigue indicators, and delivery algorithm signals. I will give you a clear diagnosis and a prioritized fix list you can act on immediately. Happy to start as soon as today.
$109 USD in 7 days
2.9
2.9

Hi, I understand the challenges you're facing with your Meta ads campaigns and the sudden increase in cost-per-acquisition. With my expertise in Social Media Marketing and Digital Marketing, I can provide a fresh perspective to identify bottlenecks and optimize your campaigns effectively. Having worked on similar projects, I assure you of professional quality, fast communication, and clean file delivery. In approaching your project, I will conduct a comprehensive audit of your Ads Manager, pixel events, and catalog settings to pinpoint areas for improvement. I will create a detailed plan to lower CPA and increase conversions, ensuring a clear explanation of the issues within your account. I have experience working with tools like Meta's Advantage+ features and Commerce Manager to deliver successful results. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 Please feel free to message me for further discussion or to share relevant samples from my past work. I look forward to collaborating with you. Best regards, Laiba
$65 USD in 3 days
2.2
2.2

Hello, I understand that your Meta campaigns for physical products are facing challenges with a sudden increase in cost-per-acquisition and inefficient budget allocation. My expertise in Facebook Ads and Advertising allows me to analyze your Ads Manager, pixel events, catalog settings, and account history to identify bottlenecks and provide a detailed plan for optimization. With a proven track record in optimizing ad campaigns for e-commerce brands, I am confident in my ability to lower CPA and improve conversions for your business. You can view examples of my successful projects in my portfolio: https://www.freelancer.com/u/Neelamr1991 I am committed to effective communication throughout the project and am excited to collaborate with you to achieve your advertising goals. I look forward to discussing how we can work together to address the challenges you are facing. Best regards, Neelam R.
$99 USD in 3 days
2.2
2.2

Hi, I see your campaigns have hit a wall and Advantage+ is misallocating your budget to expensive ad sets. When performance slips like this, it’s usually due to data fragmentation between your product catalog feed and broken deduplication. I specialize in diagnosing Meta algorithm behavior, having maintained a 4.95% conversion rate and scaled monthly revenue to $28,000+ using data-first architecture. I recently halved CPA for a brand by restructuring their broad targeting layers and cleaning their server-side events. My Audit-Build-Scale Action Plan to Fix Your CPA: The Delivery Audit: I will dissect your pixel events, Advantage+ setups, and Shop integrations to identify why the algorithm is chasing expensive, non-converting data signals. The Structural Build: I'll rewrite your account architecture to stop ad set overlap and force the budget into high-intent audiences. I will establish a structured, low-bloat scaling blueprint. The Walkthrough & Scale: You’ll receive a complete written report mapping out your exact bottleneck fixes and clear CPA success metrics, followed by a live 30-minute walkthrough call. Technical Question: Are you running Advantage+ Shopping Campaigns (ASC) alongside standard CBO campaigns? Overlap between these two structures often triggers severe budget bleeding and spikes CPA. I’m ready to audit your account immediately. Let’s jump on a quick 5-minute call to look at your setup.
$100 USD in 5 days
1.2
1.2

Hi there, sorry to hear your Meta campaigns have suddenly gone off the rails. I’m Cora May, and I specialize in Meta Ads audits and optimization for e-commerce, with a focus on how the delivery algorithm, Advantage+ placements/targets, and Commerce Manager + Merchant Center feeds interact with pixel/CAPI events. I’ll audit your Ads Manager structure, pixel events and deduping, catalog setup, Shop integration mapping, and recent account changes to pinpoint the exact bottlenecks that can cause CPA to double and budget to funnel into the wrong ad sets. Then you’ll get a clear, step-by-step plan to lower CPA and lift conversions, plus an explanation in plain English of what’s happening inside your account (including measurement gaps, event priority issues, and catalog/attribution misalignment). To keep you from guessing, I’ll include immediate fixes you can implement right away and a practical phased scaling path with the metrics we’ll use to measure success.
$250 USD in 2 days
0.0
0.0

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