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I need [login to view URL] to convert more B2C visitors into paying students for our PECB courses. Right now people struggle to locate the right training and end up abandoning the journey. Your mission is to streamline the entire navigation and user experience so anyone landing on the site can intuitively browse, compare and purchase a course in a few clicks. What matters most • B2C sales of PECB courses are the only metric that counts. Every design, copy, or structural change should shorten the path from discovery to checkout. • Navigation and overall UX are the priority. A clearer menu hierarchy, contextual links, and in-page cues should guide users directly to their desired course. • “Better navigation overall” means improved menu logic, smarter cross-links within the course catalog, and a friction-free path through search, filters, and checkout—whether on desktop or mobile. Scope of work 1. Audit the existing information architecture and identify roadblocks that stop visitors from finding courses quickly. 2. Propose a revised site map and navigation flow that groups courses logically and surfaces popular training up front. 3. Wireframe key pages (home, catalog, course detail, cart) so I can visualise the new journey before any code is touched. 4. Implement the approved layout within the current tech stack (CMS, theme, or custom build—confirm after audit). 5. Test for responsiveness, accessibility, and performance to be sure mobile users enjoy the same friction-free experience. 6. Launch changes in a controlled manner and monitor analytics for uplift in course views and completed purchases. Acceptance criteria • A visitor can reach any PECB course page in no more than three clicks from the homepage. • Course catalog has intuitive filters and internal search returns relevant results within 0.5 s. • Bounce rate on catalog pages drops and completed checkouts rise—benchmarks agreed before launch. • No regression in site speed (Core Web Vitals remain green). Include in your proposal a brief outline of your process, examples of similar navigation-focused projects, and the tools you plan to use (e.g., Figma for wireframes, Google Analytics for before/after tracking, any preferred CMS plugins if relevant). I’m ready to start as soon as I see a solid plan.
Project ID: 40414463
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Active 13 days ago
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155 freelancers are bidding on average $3,705 CAD for this job

⭐️⭐️⭐️ Conversion-Focused UX Revamp for PECB Course Platform ⭐️⭐️⭐️ Hello, I have gone through your JD and understand that your goal is to increase B2C conversions by simplifying navigation and helping users quickly find and purchase the right PECB courses. I will redesign your site’s information architecture and user journey to minimize friction, ensuring users can discover, compare, and checkout courses within a few intuitive steps while improving overall conversion rates. The solution will combine UX strategy, data-driven decisions, and performance-optimized implementation to directly impact sales. • UX & navigation audit • Information architecture redesign • Optimized sitemap & menu structure • Wireframes (home, catalog, course page, cart) • Conversion-focused UI/UX improvements • Mobile-first responsive design • Smart search & filtering system • Contextual linking & course recommendations • Streamlined checkout flow Let’s Chat… Thanks
$3,100 CAD in 15 days
9.3
9.3

Hi there - my name is Nicholas. Your project looks like a great fit for my team. Let's chat at your convenience - we offer free initial discovery calls! Portfolio for your review: https://www.freelancer.com/u/programmatis Thanks, Nick
$4,000 CAD in 30 days
8.8
8.8

With a decade of experience delivering complete digital solutions, my team at ZAWN Tech is perfectly positioned to elevate the navigation and user experience of Simpligrc.com. Our work has consistently centered on enhancing user journeys, streamlining interfaces, and optimizing conversion rates - all of which are core to your project needs. My credentials as a full-stack web developer would enable me to handle not only revamping the site's navigation but also ensuring its seamless integration into your current CMS. To provide a brief outline, our process would begin with a meticulous audit of the existing information architecture and user flows. Based on the pain points identified, we will propose an improved site map and navigation flow, designed to intuitively guide users to their desired PECB course within three clicks from the homepage. I'm proficient in using popular design tools like Figma for wireframing and can leverage Google Analytics for pre-and-post launch tracking, Momentum plugins for CMS enhancements if needed. To top it off, our commitment towards long-term support guarantees continuous monitoring & analytics post-launch to ensure benchmarks such as reduced bounce rate on catalog pages and increased completed checkouts are achieved.
$5,000 CAD in 30 days
8.1
8.1

I am an expert in Shopify, WordPress, and Web Development Technologies, and I'm ready to enhance simpligrc.com. My process includes an audit of the current system, proposing a streamlined sitemap, wireframing key pages using Figma, and implementing changes while tracking performance with Google Analytics. I’m willing to start RIGHT AWAY. Regards, Pooja
$4,000 CAD in 3 days
6.9
6.9

As a team of seasoned full-stack developers with a strong focus on performance and user experience, we understand the pivotal role intuitive navigation plays in improving conversion rates. Having handled multiple projects that called for significant overhauls like yours, simplifying complex ideas and turning them into efficient, stable, and scalable solutions is our forte. Complementing our tech skill-set is our comprehensive understanding of digital marketing and user-centric design. We don't approach navigation improvements as an isolated task but rather as crucial to driving B2C sales. Our goal aligns perfectly with yours - to streamline the entire journey such that users can easily discover and purchase PECB courses reducing bounce rates while increasing completed checkouts. Our proposed plan would begin with a thorough audit of your existing information architecture followed by the creation of revised site maps and navigation flows. Using Figma, we'll wireframe key pages including the homepage, catalog, course detail, and cart so you can envision the new user journey before initiating any code changes.
$4,000 CAD in 30 days
6.7
6.7

Hello, I am interested in the Navigation Overhaul project for simpligrc.com. Your goal to convert B2C visitors into paying students is crucial for your growth. I have extensive experience in web development and user experience design, which can significantly enhance your website's performance. I can design an intuitive navigation system that guides potential students seamlessly through your offerings. With skills in frontend and backend development, I can ensure a cohesive integration of design and functionality. Additionally, my background in digital marketing will support strategies to attract and retain users effectively. To better understand your needs, I have a few questions: Q1: What specific features or changes do you envision for the navigation system? Q2: Do you have any current analytics data that highlight user behavior on your site? Q3: What is your timeline for implementing these changes? Looking forward to your response! Best regards, [Your Name]
$4,000 CAD in 26 days
5.9
5.9

Hi, Your issue isn’t design—it’s **navigation + decision friction**. I’ll fix that with a conversion-first structure. **Approach** 1. **UX Audit** → identify where users drop (menu, search, catalog) 2. **New Site Map** → group PECB courses by intent (role, level, certification) 3. **Wireframes (Figma)** → Home, Catalog, Course, Cart (clear 3-click journey) 4. **Build & Optimize** → fast filters, instant search (<0.5s), strong CTAs 5. **Test & Improve** → mobile UX, Core Web Vitals, conversion tracking **Key Improvements** * Clear menu + **guided paths to courses** * Smart filters (category, level, price, certification) * Strong **cross-links + “recommended courses”** * Frictionless checkout flow **Tools** * Figma (UX flow) * Google Analytics + Hotjar (behavior tracking) * Lightweight search/filter system (fast + accurate) **Goal:** More course views → more completed purchases **Timeline:** 7–10 days I focus on **conversion-driven UX**, not just visuals ?
$4,000 CAD in 7 days
5.6
5.6

Hello, I am excited about the opportunity to work on the navigation overhaul for simpligrc.com. Based on the project description, I understand the critical need to optimize the user experience to drive B2C sales of PECB courses by simplifying the navigation and ensuring a seamless journey from discovery to checkout. With a strong background in UX design and information architecture, I am confident in my ability to streamline the site's navigation and enhance the overall user experience. I have successfully completed similar projects in the past, focusing on improving menu logic, search functionalities, and checkout processes. To approach this project, I plan to conduct a thorough audit of the current information architecture, propose a revised site map, wireframe key pages, and implement the approved layout within the existing tech stack. I will utilize tools like Figma for wireframing and Google Analytics for tracking performance metrics. Could you provide insights into the current bounce rate on catalog pages and completed checkouts to establish baseline metrics for improvement? Best regards, UmeKayani
$3,000 CAD in 30 days
4.4
4.4

Greetings, I can confidently handle this Navigation Overhaul project for simpligrc.com. Being a Senior UX Designer, I specialize in streamlining navigation and enhancing user experiences to drive conversions. With a proven track record of optimizing B2C sales paths, I am well-equipped to revamp the site's navigation for increased course purchases. Let's discuss further on freelancer.com, where you can review my profile attached below. I will deliver: - Conduct a thorough audit of the current information architecture - Propose a revised site map and navigation flow - Wireframe key pages for visualization - Implement changes within the existing tech stack High-quality work guaranteed. Message me on freelancer.com to get started. Regards, Moeed
$3,000 CAD in 7 days
3.7
3.7

Successfully streamlining the user journey to a clear course selection and purchase is key to improving conversion rates for PECB courses. I've previously redesigned navigation for several online learning platforms, focusing on intuitive information architecture and user-centered design to directly impact sales. I'd begin by conducting a thorough audit of the existing site architecture, paying close attention to user drop-off points and areas of confusion, as you’ve outlined. Following that, I’ll develop a revised sitemap and wireframes for the key pages (home, catalog, course detail, and cart) in Figma, ensuring a clear path to checkout within three clicks.
$3,567 CAD in 7 days
3.9
3.9

Hi, This is exactly the type of UX-driven project where small structural changes can significantly increase conversions. I’d approach this in phases. First, a focused audit of your current navigation, user flows, and analytics (drop-offs, search behavior, bounce points). Then I’d redesign the sitemap and menu hierarchy so courses are grouped logically (by certification type, level, or goal), with clear entry points from the homepage. Next, I’d create wireframes (Figma) for key pages—home, catalog, course detail, and cart—focused on reducing friction: faster discovery, better filters, contextual links, and stronger CTAs. Once approved, I’d implement within your existing stack, optimizing for mobile, speed, and accessibility. I’d also ensure search and filtering are fast and relevant (sub-second results), and set up tracking (Google Analytics / events) to measure improvements in course views and conversions post-launch. The goal is simple: make it effortless for a visitor to find and purchase a course in a few clicks.
$3,000 CAD in 14 days
3.2
3.2

Hi, I always focus on understanding the full scope of a project before getting started, ensuring that every detail aligns with your goals and expectations. We are an expert team which have many years of experience on Website Design, Graphic Design, Digital Marketing, Web Development, User Experience Research, Web Design Lets connect in chat so that We discuss further. Thank You
$4,000 CAD in 7 days
3.0
3.0

Hello, I’ve reviewed your goal—this isn’t just a redesign, it’s a conversion-focused navigation rebuild, and that’s exactly how we approach it. Process: Audit current UX → identify drop-off points → restructure IA → wireframe flows in Figma → implement → track uplift via Google Analytics. We’ll ensure users reach any PECB course in ≤3 clicks, with clear menu hierarchy, smart filters, and fast search—optimized for mobile and speed (Core Web Vitals safe). We’ve improved similar course platforms by simplifying navigation and boosting conversions. Let’s map your funnel and remove friction. Best regards, NovaEra Solutions
$4,000 CAD in 7 days
2.7
2.7

Hi there, You’re in the RIGHT PLACE! I’ve worked on SIMILAR PROJECTS multiple times and understand how to deliver this EFFICIENTLY and CORRECTLY from the start. While I’m NEW to Freelancer.com, I bring 17+ YEARS OF EXPERIENCE from other freelancing platforms, successfully delivering HIGH-QUALITY PROJECTS and REAL RESULTS for clients. To provide an accurate SCOPE, TIMELINE, and COST, I’d like to ask a few KEY QUESTIONS. Due to Freelancer’s character limit, it’s difficult to cover everything here. Let’s connect in CHAT so I can: • Share RELEVANT PAST WORK • Understand your EXACT REQUIREMENTS • Propose a CLEAR and EFFECTIVE ACTION PLAN I’m confident you’ll find my approach PRACTICAL, TRANSPARENT, and RESULTS-DRIVEN. If you're ready to get this done the RIGHT WAY, I’d be happy to get started. Looking forward to CONNECTING with you. Best regards, Amit Ranjan
$4,000 CAD in 7 days
2.2
2.2

Conversion-focused navigation requires understanding user psychology and the analytics behind drop-off points—I'll attack this systematically. Phase one: full IA audit using your existing analytics to identify exactly where visitors abandon, mapped against current navigation logic. I'll review heatmaps, session recordings (or set them up if missing), and run usability tests on existing course discovery flow. Phase two: revised sitemap with logical course grouping, popular training surfaced prominently, and Figma wireframes for home, catalog, course detail, and checkout—each optimized for the 3-click goal. Phase three: implementation in your current stack with smarter cross-links, refined filters, and search returning sub-0.5-second results through proper indexing. Phase four: launch with A/B comparison so we measure conversion uplift cleanly. Core Web Vitals stay green throughout—UX gains never come at performance cost. You'll see the entire journey before code is written.
$4,000 CAD in 7 days
1.9
1.9

Hello, I won’t go into my previous projects, you’ve probably seen plenty of similar proposals, and they tend to feel repetitive. Instead, I’d like to share how I approach my work. I understand that deciding to post a job isn’t easy. Every dollar comes from your time and effort, and I respect that. If a developer doesn’t treat a project like their own, it’s unlikely to succeed. That’s exactly how I work. I take responsibility, I care about the outcome, and I do my best to deliver something you’ll be happy with. Yurii
$4,000 CAD in 7 days
1.6
1.6

Hey, I am ready when you are.✅ I’ve worked on something very similar. What really matters here is improving B2C sales by simplifying navigation for PECB courses. The challenge lies in guiding users seamlessly from discovery to checkout. I recently revamped a similar e-commerce site, enhancing menu logic and streamlining the purchasing process. While I haven't tackled this exact project, I have experience optimizing user journeys and improving site navigation. I would start by auditing the current architecture, proposing a revised site map, and wireframing key pages. Let's chat! -Dorofii
$3,200 CAD in 7 days
1.6
1.6

Hello, I understand the importance of creating a seamless user experience that converts B2C visitors into paying students for your PECB courses. Here's how I can help: My approach: Audit the existing site to identify navigation and user experience issues that cause friction. Propose a revised site map and navigation flow, making it easier for users to find the courses they want. Wireframe key pages like home, catalog, course details, and cart to visualize the new user journey. Implement the approved layout with your existing tech stack (CMS, theme, custom build). Test for responsiveness, accessibility, and performance to ensure the mobile experience is as smooth as the desktop. Launch changes in stages and track performance improvements via Google Analytics. Acceptance criteria: Users can access any course page within 3 clicks. Intuitive filters and fast internal search with relevant results in <0.5s. Bounce rate reduction and increased checkout completion after changes. Core Web Vitals remain green with no speed regression. I’ve worked on several projects focused on navigation and user experience optimization, and I’m confident I can help improve your site’s performance. Let's discuss further once I see your vision for the website. Thank you, Srdjan Njegovan
$3,500 CAD in 14 days
0.0
0.0

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