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Recruitment marketing audit & optimization Overview I run JOVAcancy, an international online recruitment platform, and I need a remote expert to audit and then take over our candidate acquisition pipeline so we can consistently generate high-volume, high-quality candidates and place them successfully in Qatar. Scope of work - Phase 1: Paid two-week diagnostic: - Audit ad accounts (targeting, creatives, budget allocation) - Audit landing page, portal, and registration form for drop-off/friction - Verify tracking and attribution are set up correctly - Deliver a written report with per-country funnel numbers, main problems, and a clear action plan - Phase 2: Three-month engagement (paid monthly): - Run and optimize paid social campaigns across target countries - Fix and improve the ad-to-portal funnel - Monitor the pipeline daily and respond promptly when something breaks or performance drops - Send a daily report to our in-house developer covering landing page traffic, leads captured, conversion at each funnel stage, and successful placements - Support our current live campaign sourcing motorcycle delivery riders for logistics (3PL) clients - Work toward sourcing 30,000 candidates as a start (lead volume and quality must meet requirements) - Run campaigns across Asia and Africa, including Nepal, India, Sri Lanka, Kenya, Ghana, Nigeria, and Niger, and identify what’s stopping us from getting high numbers of leads and fix it Additional information - Work is fully remote from the freelancer’s own country. - Other agents are welcome to contact us as well. - The $25 performance bonus applies per successful placement (candidate registers through the funnel, completes the process, and arrives in Qatar). Company details - Company name: JOVAcancy - Recruitment / manpower platform - JOVAcancy is an online recruitment platform placing candidates into jobs internationally. Our current live campaign sources motorcycle delivery riders for logistics (3PL) clients, with placement in Qatar.
Project ID: 40731558
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33 freelancers are bidding on average $12 USD/hour for this job

Your bottleneck is not just lead volume — it is finding where candidate quality and funnel completion are breaking between ads, registration, and actual placement into Qatar. I’d approach this by auditing the full path first: campaign structure, country-level traffic quality, tracking accuracy, and drop-off points inside the landing page and portal so the scaling plan is based on real numbers, not guesswork. I have worked on paid acquisition, tracking audits, conversion funnels, and ongoing optimization where daily performance shifts matter. For a recruitment pipeline like JOVAcancy, the important part is connecting ad spend to qualified registrations and then to placements, especially when traffic is coming from multiple countries with very different behavior and costs. A small plus from my side is that I can structure the audit so your developer gets action items in a usable format from day one. - Which paid channels are currently live besides paid social? - Do you already have country-by-country funnel data from click to completed registration to placement? - Is tracking set up through GTM/GA4/pixels already, or does attribution need to be rebuilt?
$16 USD in 40 days
8.8
8.8

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$12 USD in 40 days
7.5
7.5

The biggest issue here seems to be that campaigns may be generating activity, but the system is not yet reliably turning that traffic into enough qualified candidates who actually make it through to placement. I would start with a diagnostic across ads, targeting, creative, portal flow, and attribution so we can isolate whether the main constraint is traffic quality, registration friction, broken tracking, or weak follow-through after signup. I’ve handled funnel audits and paid-campaign optimization where performance had to be reviewed closely rather than just “set and left running.” In a recruitment setup across countries like India, Nepal, Kenya, and Nigeria, the winning strategy usually comes from country-level segmentation and fixing the exact handoff points where intent is getting lost. I can also help shape the reporting so it is useful for both management and your in-house developer. - Which countries are currently giving you the highest lead volume but lowest placement rate? - Are the landing page and registration form the same for all countries, or localized in any way? - What does a “successful candidate” pipeline stage map currently look like inside your system?
$15 USD in 40 days
6.9
6.9

Dear generali2, I am an experienced digital marketing specialist with over 8 years focusing on comprehensive recruitment marketing strategies, including paid social campaigns and conversion funnel optimization. I am confident in delivering a thorough audit of JOVAcancy’s candidate acquisition pipeline and executing effective optimization measures to generate high-volume, quality candidates for placement in Qatar. For Phase 1, I will conduct an in-depth audit of your ad accounts (targeting, creatives, and budgets), landing pages, registration forms, and tracking systems. The detailed report will clearly outline per-country funnel analytics, bottlenecks, and actionable recommendations. In Phase 2, I will manage and optimize your paid social campaigns across Asia and Africa, continuously monitoring lead quality, pipeline health, and funnel performance. I will provide daily reports covering traffic, lead capture rates, conversion stages, and placement outcomes, proactively addressing any issues to maintain peak campaign efficiency. My expertise with Google Ads, Facebook Marketing, analytics, and conversion rate optimization aligns perfectly with JOVAcancy’s goals to achieve a scalable recruitment funnel and meet the target of sourcing 30,000 candidates. I look forward to collaborating to enhance your recruitment marketing success. Best regards, Firoz
$8 USD in 40 days
6.4
6.4

Running recruitment campaigns across Asia and Africa usually fails at one of three points: weak audience targeting, friction inside the signup flow, or incomplete tracking that hides where quality drops. For JOVAcancy, I’d treat the audit as a funnel diagnosis first, then move into active optimization with daily monitoring once we know which countries, creatives, and pages are helping placements and which are wasting spend. My background fits this kind of work because it combines paid traffic, landing-page improvement, and analytics validation rather than looking at ads in isolation. That matters here since your goal is not just cheaper leads, but a stable pipeline of candidates who complete the process and are actually placeable for Qatar roles. If useful, I can format the findings into a practical country-by-country action sheet alongside the written report. - What platforms are you advertising on right now? - Do you already track placements back to original source campaign and country? - Is the current motorcycle-rider campaign using one portal flow or multiple campaign-specific entry points?
$15 USD in 40 days
4.9
4.9

With over 7 years of freelance experience in web development, design and digital marketing, I am well-equipped to optimize JOVAcancy's recruitment marketing strategy and drive high-volume, high-quality candidates into Qatar. My deep understanding of digital marketing strategies with a focus on social media will help your company acquire the best talents from Nepal, India, Sri Lanka, Kenya, Ghana, Nigeria and Niger. Additionally, my skills in analyzing ad accounts, fine-tuning targeting, optimizing creatives and allocating budgets effectively will ensure optimized campaigns across these regions. Throughout our engagement, I will monitor the pipeline daily to promptly address any performance drops and promptly communicate the necessary adjustments to our in-house developer. My skills in analyzing landing page traffic, as well as leads captured and conversions at each funnel stage will allow me to provide detailed daily reports that will significantly aid decision-making. I pride myself on being a collaborative worker who can be relied upon to fill-in wherever needed. Whether it is optimizing landing pages or supporting your ongoing logistics campaign for sourcing motorcycle delivery riders for your 3PL clients, I will give 100% effort to secure successful placements. Moreover, I understand that there is a financial incentive for every placement made so you can count on my commitment to not just meet but exceed your expectations.
$8 USD in 40 days
4.8
4.8

As an established technology solutions group with a wealth of experience in internet marketing and social media outreach, we eagerly offer to help optimize JOVAcancy's recruitment marketing strategy. Our specialty lies in full-funnel audits and optimizations, precisely the diagnostic work you need. Having worked in advertising for over 8 years, we're adept at auditing and fine-tuning ad accounts, targeting, creatives, budget allocation, as well as landing pages and forms for cost-effective results. With JOVAcancy's specific targets in mind, we'll ensure your ad-to-portal funnel is friction-free to boost conversions and sustain higher lead volumes. To further expedite progress and accountability, we'll also set up precise tracking and attribution mechanisms to capture accurate per-country funnel numbers. Our daily monitoring practices can quickly spot and troubleshoot any performance or pipeline issues thereby minimizing potential setbacks.
$12 USD in 40 days
4.6
4.6

I'll audit JOVAcancy's recruitment marketing strategy to optimize candidate acquisition. My approach includes analyzing current funnel performance and implementing content strategies for high-volume, quality talent. How can we best align your platform's unique value proposition with candidate expectations?
$10 USD in 7 days
3.4
3.4

Hello, As a seasoned growth marketer with a focus on end-to-end solutions, I am confident in my ability to handle the multi-faceted challenges outlined in this project for JOVAcancy. I have been instrumental in transforming ambitious ideas into revenue generators through design, development, and marketing strategies. I'll start Phase 1 with a comprehensive audit of your ad accounts, landing pages, and registration forms, ensuring every aspect is optimized for a smooth candidate journey. Similarly, my analytical skills will help me to constantly monitor the pipeline during our three-month engagement, guaranteeing that each marketing campaign is fine-tuned to maximize candidate leads in each target country. Moreover, my creative storytelling background will be put to use as I create compelling descriptions to attract high-quality candidates. Lastly and most importantly, I have an established track record of consistently exceeding client expectations by delivering unique and tailored solutions. Working with me means you can rely on authentic and custom work rather than cookie-cutter templates. I am eager to discuss these ideas further and demonstrate how I can bring your vision to life at JOVAcancy - let's turn the tide on candidate acquisition together! Thanks!
$50 USD in 15 days
3.0
3.0

To optimize JOVAcancy's Recruitment Marketing Strategy, I will conduct a paid two-week diagnostic to audit ad accounts, landing pages, and tracking and attribution setup. I will deliver a written report with per-country funnel numbers, main problems, and a clear action plan. As a digital marketing expert, I have relevant skills in Internet Marketing, Google Adwords, Facebook Marketing, and Analytics. I will run and optimize paid social campaigns across target countries, fix and improve the ad-to-portal funnel, and monitor the pipeline daily to respond promptly to performance drops. I am excited about this project and would like to discuss the scope in more detail. Could you please clarify the specific metrics for "high-volume, high-quality candidates" and "successful placements" that will be used to measure the success of this project?
$8 USD in 1 day
3.2
3.2

Hi, I can audit and optimize your candidate acquisition funnel across Asia and Africa, covering paid campaigns, targeting, landing-page conversion, registration drop-offs, tracking, and attribution. I can provide clear funnel reporting, identify performance gaps, coordinate with your developer, and continuously optimize campaigns toward higher-quality candidate registrations and placements.
$9.99 USD in 40 days
0.4
0.4

Hello, YOU'VE MENTIONED the need for an expert to audit and optimize JOVAcancy's recruitment marketing strategy to consistently generate high-volume, high-quality candidates for successful placements in Qatar. A bit about me: I have over 5 years of experience in digital marketing and recruitment strategy, with a proven track record of optimizing candidate acquisition pipelines for various industries. FOR YOUR PROJECT, MY APPROACH WOULD BE to conduct a thorough audit of ad accounts, landing pages, and tracking mechanisms to identify key areas for improvement. I would then focus on optimizing paid social campaigns across target countries and closely monitoring the pipeline to ensure optimal performance. I have reviewed the scope of work and am interested in learning more about your current challenges with lead generation in Asia and Africa. How do you currently measure the success of your recruitment campaigns? I would love to discuss this project further with you. Could we schedule a short call to delve into the details? To view examples of my previous work, please visit my portfolio: https://www.freelancer.com/u/Aqsa4400 Best regards, Aqsa K.
$12 USD in 40 days
0.0
0.0

Hi there, JOVAcancy needs a reliable recruitment marketing pipeline that can generate high-volume, qualified rider candidates while revealing exactly where country-level funnel drop-offs occur. I have strong expertise in solving this type of candidate acquisition problem. I will audit ad accounts, targeting, creatives, budgets, landing pages, portal registration friction, and attribution; then build a country-by-country action plan. Through Social Media Marketing and Digital Marketing, I will optimize campaigns across Asia and Africa, improve the ad-to-portal funnel, monitor performance daily, report every funnel stage to your developer, and scale qualified leads toward the 30,000-candidate target. Best regards, Marko
$20 USD in 19 days
0.0
0.0

Hello, I noticed JOVAcancy needs to scale candidate acquisition across Asia and Africa while improving lead quality, funnel conversion, and successful placements in Qatar, and I already have a clear plan to first audit your ad accounts, tracking, landing pages, registration flow, and country-level funnel performance, then optimize targeting, creatives, budgets, and the complete ad-to-registration journey based on the data. Please share access to the current ad accounts, analytics/tracking, landing page and portal, along with your existing campaign data. I would also like to understand your current cost per lead, lead-to-placement rate, and country-wise performance. Please reply to this application with the details/access, and I can begin with the diagnostic phase.
$14 USD in 40 days
0.0
0.0

Hi JOVAcancy team, Your two-week diagnostic is a sensible starting point. I can audit the landing pages and registration flow, check GA4/GTM tracking, identify where candidates drop off, and provide a country-by-country funnel report with a prioritised fix list. I can then work with your developer on the portal and conversion improvements. My core expertise is website performance, UX, and conversion tracking. I would need to review the ad accounts and campaign setup before committing to full ownership of paid campaigns across seven countries or a 30,000-candidate target. I’d also want to confirm how you define a qualified lead and which funnel stages can currently be measured. Could you share the portal URL, the current campaign channels, and any existing funnel data? I can use those to scope the paid diagnostic and its deliverables accurately. Best, Bhupendra Mewara
$12 USD in 40 days
0.0
0.0

Hi, Thanks for sharing the project details. I understand that the main goal is not only generating traffic, but building a reliable candidate acquisition funnel with measurable conversion from advertising through successful placement. I can help analyse the current acquisition process, identify performance bottlenecks, review campaign structure, tracking, landing page experience, and registration flow, then provide actionable recommendations to improve lead quality and conversion. The focus would be on understanding where candidates drop off, improving campaign efficiency, and creating clear reporting around traffic, registrations, funnel progression, and placement outcomes. One question: which advertising platforms are currently generating the majority of your candidate leads (Meta Ads, Google Ads, TikTok, or other channels), and do you already have conversion tracking implemented? Best regards, Jaroslav Caprata
$8 USD in 40 days
0.0
0.0

Hi, I read your project brief for JOVAcancy’s candidate acquisition pipeline and fully understand your objectives: auditing your ad accounts and landing pages across target regions in Asia and Africa (Nepal, India, Sri Lanka, Kenya, Ghana, Nigeria, Niger), fixing funnel drop-offs, and scaling lead generation toward your 30,000-candidate target for Qatar placements. As a digital marketer and growth designer, I specialize in multi-region paid social acquisition, conversion rate optimization (CRO), custom analytics tracking, and funnel mechanics. How I will execute your workflow: Phase 1 (2-Week Diagnostic): Full audit of ad targeting/creatives, landing page UX friction, and tracking attribution—delivering a detailed country-by-country breakdown and roadmap. Phase 2 (3-Month Scale): Daily funnel monitoring, continuous ad optimization, and daily automated/structured developer reporting on traffic, conversion stages, and placements. Live Campaign Support: Scaling qualified lead volume specifically for motorcycle delivery rider sourcing for 3PL clients in Qatar. Feel free to message me in chat to discuss your current ad spend, tracking setup, and kickoff for Phase 1! Best regards, Ahmed Elbanna
$10 USD in 40 days
0.0
0.0

Hello, I hope your week is going well. Recruitment marketing funnels across Asia and Africa are tricky, and I've spent a lot of hands-on time on exactly that mix: paid social, landing page drop-off, and attribution that actually holds up. Having delivered multiple campaigns in this space, I know how quickly cost per lead swings when one country quietly breaks. One project that comes to mind: a multi-country driver recruitment drive spanning Kenya, Ghana and Nepal, run mainly on Meta with a lightweight WhatsApp handoff to registration. We rebuilt the lead form into a two-step flow, and drop-off fell by roughly a third. The fix was less about creative and more about where people stalled on the portal itself. I'd begin with a read-only pass over your ad accounts and the JOVAcancy registration flow, then trace the pixel and events end to end before touching budgets. Probably the cleanest path is mapping each funnel stage first, so we know which country and which step is leaking volume. From there, the motorcycle rider campaign gets priority while I stabilise tracking. Before I draft the diagnostic scope, it would help to compare notes on how placements are currently logged against the funnel, since that shapes what daily reporting can realistically show. Could we hop on a short call this week? Looking forward to hearing from you, Zohaib
$8 USD in 40 days
0.0
0.0

Hi there, I would love to help you optimize JOVAcancy's recruitment marketing strategy. My extensive experience in recruitment marketing will allow me to effectively audit your candidate acquisition pipeline, ensuring we consistently generate high-quality candidates for placement in Qatar. In the first phase, I will conduct a thorough audit of your ad accounts, landing page, and tracking systems. I’ll deliver a detailed report highlighting key insights and actionable steps to improve your funnel. During the second phase, I will manage and optimize your paid social campaigns across target countries, monitor performance daily, and provide regular updates to your team. With a focus on sourcing 30,000 candidates while maintaining lead quality, I am committed to addressing any obstacles preventing high lead volumes. I am excited to collaborate and drive results for JOVAcancy. Kind regards, Pieter
$11 USD in 7 days
0.0
0.0

We have recently delivered a project with similar objectives and requirements. We successfully optimized a recruitment marketing strategy for a global platform, enhancing their candidate acquisition process and significantly improving lead quality. Our focus will be on optimizing your candidate acquisition pipeline to ensure a steady flow of high-quality candidates for placements in Qatar. Our team is ideally positioned to meet your requirements and deliver on your objectives. I understand the importance of a clean, professional, user-friendly experience in your ad accounts and landing pages to minimize drop-off and friction. We specialize in recruitment marketing audits and optimization strategies. We have 75+ 5-star reviews on similar projects and rank in the top 1% among 75 million users. Let’s connect to discuss your project and see how we can help. There’s no cost or obligation for the initial consultation. Regards, David
$8 USD in 7 days
0.0
0.0

Doha, Qatar
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