I am studying Business Intelligence and my thesis head line is "The relationship between the screening options and click-through rate in an electronic environment"
My problem statement and research question are as follows:
Are more screening options a way to improve the click-through rate for "case company"
What are the overall benefits from using online reviews to develop screening options for hotels?
How can sentiment analysis of online reviews be developed and used to validate reviews towards identify screening options for hotels?
Which screening options have the most influence in the choice of a hotel online?
How is the relation between the user search and the screening options?
I need a literature review that includes:
A literature review user search and click-through performance
- User search on the web
- Decision quality of the user on the web
- Evaluation of user behavior and performance