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eCommerce & Digital Media Manager DTC Growth, Performance Marketing & Conversion Optimization Freelance / Contract-Based / Remote – Global About Lane Automotive Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award. Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market. We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact. About the Role We are seeking an experienced eCommerce & Digital Media Manager to lead and execute digital growth strategies across our direct-to-consumer business. This role sits at the intersection of eCommerce strategy, performance marketing, conversion optimization, and analytics. You will be responsible for driving revenue growth through a high-performing digital experience, with clear ownership over how traffic, onsite performance, media efficiency, and customer behavior translate into commercial outcomes. This is a strong fit for someone who can think strategically while also operating in a highly hands-on way. You should be comfortable owning eCommerce performance at a broad level, connecting paid media and site experience, using analytics to guide decisions, and identifying where the biggest opportunities for growth, optimization, and scale exist across the business. Engagement Details This is a freelance / contract-based remote role open to global candidates. We are looking for someone interested in long-term collaboration, with an expected workload of 20–40 hours per week depending on scope, campaign volume, and business priorities. What You’ll Be Responsible For 1. eCommerce Strategy & Site Performance You will own overall eCommerce performance and growth across the direct-to-consumer business. This includes optimizing key commercial drivers such as traffic, conversion rate, average order value, and customer retention. You will also manage site merchandising priorities, including product positioning, promotions, and seasonal campaigns, ensuring the site experience supports both revenue generation and brand clarity. A major part of the role involves improving the customer journey using behavioral data, identifying friction points, and making better decisions around how products, offers, and content are presented throughout the purchase path. 2. Digital Media & Marketing Strategy You will develop and manage digital media strategy across key acquisition channels, including paid search, paid social, and display. This means not just launching campaigns, but actively monitoring and improving performance through better budget allocation, targeting, channel prioritization, and creative direction. The role requires someone who understands how digital media supports eCommerce growth at a system level. You should be able to connect media performance with site behavior, conversion efficiency, and revenue outcomes, while also identifying where campaigns should be scaled, refined, or restructured. 3. Analytics, Insights & Reporting You will analyze performance using tools such as Google Analytics (GA4), Looker Studio, and behavioral analytics platforms, and translate that data into actionable commercial insight. This includes reviewing performance trends across traffic, conversion, revenue, customer behavior, and campaign efficiency, then using those insights to guide optimization priorities. We are looking for someone who can move beyond passive reporting and use analytics to identify what should be improved, tested, or scaled next. 4. Conversion Optimization (CRO) A key part of this role is improving conversion performance across the site. You will work on landing pages, site experience, and broader ecommerce flows to strengthen performance and reduce friction. You will run and guide A/B testing across areas such as layout, messaging, and UX flow, and use the results to improve the customer experience and commercial effectiveness of the site. This role requires someone who sees CRO as a core growth lever rather than a side task. 5. Cross-Functional Collaboration You will work across multiple internal functions, including the Marketing team, Product team, and CRM team, to ensure that digital strategy is aligned with customer behavior, commercial priorities, and broader business goals. This role requires someone who can coordinate across teams, communicate performance clearly, and keep digital growth work connected rather than fragmented. You may also work with external agencies or contractors where needed, helping maintain quality, accountability, and alignment across contributors. Workflow & Working Rhythm This role follows a clear performance-focused operating cadence. Daily, you will monitor site and campaign performance and analyze traffic, conversion, and revenue metrics to keep a close view of commercial health and active opportunities. Weekly, you will optimize campaigns and site experience, review analytics dashboards, and coordinate with internal teams around execution priorities, testing opportunities, and growth initiatives. Monthly, you will deliver performance reports, adjust strategy and budget allocation, and identify new opportunities to scale revenue, improve efficiency, and strengthen the digital customer journey. Reporting & Deliverables This role includes both strategic ownership and structured reporting responsibilities. You will be expected to provide: Weekly performance reports covering traffic, conversion, and revenue metrics Monthly strategic reports summarizing insights, recommendations, and growth priorities Dashboard tracking using analytics and reporting tools Core deliverables include: eCommerce performance strategy Campaign optimization plans Reporting dashboards CRO testing roadmap This is a role where reporting should directly support action. The goal is not just visibility, but better decision-making and stronger business performance over time. How We Measure Success Success in this role will be measured through a mix of revenue performance, conversion efficiency, and customer value metrics. Key performance indicators include: Revenue growth Conversion rate Average order value (AOV) Return on Ad Spend (ROAS) Customer retention and repeat purchase rate Strong performance in this role means improving not only campaign-level efficiency, but the overall digital business engine across acquisition, conversion, and repeat customer value. Collaboration You will work closely with: Marketing team Product and merchandising teams CRM team External agencies or contractors This role sits at the center of several important commercial functions, so success depends on both strategic thinking and strong cross-functional execution. What We’re Looking For We are looking for someone with 2+ years of experience in eCommerce or digital marketing, along with proven experience managing direct-to-consumer eCommerce businesses. You should have a strong understanding of performance marketing channels, experience working with analytics tools such as GA4 and reporting dashboards, and practical experience improving conversion performance across digital journeys. Strong analytical ability and strategic thinking are important, because this role requires constant prioritization, interpretation of data, and decision-making across both media and onsite experience. The right person for this role should be commercially minded, data-driven, and comfortable owning growth across multiple moving parts rather than just one isolated channel. Nice to Have The following would be valuable, though not required: Experience with behavioral analytics tools such as Hotjar, Clarity, or similar platforms Experience managing agencies Experience in merchandising strategy Experience working in multi-brand environments These are especially useful in a role that blends eCommerce growth, media strategy, testing, and commercial optimization. Compensation Hourly Rate: $60 – $140/hour, based on experience and performance Senior-Level Range: Higher rates are available for senior candidates who can manage full strategy, multi-channel execution, and direct revenue ownership Workload: Flexible depending on scope, business priorities, and level of impact Incentives: Performance-based incentives tied to revenue growth, ROAS, and conversion improvements Growth Opportunity: Long-term opportunity with increased budget ownership and broader strategic scope for top performers Benefits Fully remote work environment Flexible schedule Opportunity to work on high-impact eCommerce growth initiatives Strategic role with direct business impact How to Apply Please include the following when you apply: A short introduction Relevant experience managing DTC eCommerce businesses Examples of eCommerce growth, conversion, or media performance you have owned Your experience with GA4, Looker Studio, and behavioral analytics tools Any experience with merchandising strategy, CRO, or agency management Your hourly rate and weekly availability Hiring Contact Hiring Contact: Chelsey Pallas Title: HR / Talent Acquisition Company: Lane Automotive Company Website: Lane Automotive website provided in the source material Headquarters: Watervliet, Michigan, United States Office Location: Remote.
Project ID: 40389079
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42 freelancers are bidding on average $85 USD/hour for this job

With over a decade of experience in eCommerce and digital media management, I understand the importance of driving revenue growth through a high-performing digital experience. As an expert in high-complexity systems, such as scaling for over 1 million users, I am well-equipped to tackle the challenges of Lane Automotive's direct-to-consumer business. A strategic insight I would like to share is the key to success lies in optimizing key commercial drivers like traffic, conversion rate, and average order value. My past success in scaling Telegram Mini Apps to serve over 1 million users showcases my ability to handle high-performance projects with ease. I encourage you to reach out so we can discuss how I can contribute to the success of your eCommerce and digital media management project. Let's connect to further explore how I can help drive revenue growth and optimize the digital customer journey for Lane Automotive.
$112 USD in 15 days
6.9
6.9

With over a decade of expertise in the digital marketing realm, particularly in eCommerce, I can demonstrate my absolute commitment to boosting your online business. As the strategic brains behind several accounts with ad spends exceeding $5 million, I have an unparalleled knack for optimizing key commercial drivers such as traffic, conversion rates, average order values. With sophisticated knowledge of Google Analytics (GA4) and comprehensive data analysis skills, I am capable of proactively identifying lucrative opportunities for growth and areas that need optimization to maximize profits for Lane Automotive. One of our differentiating strengths at Marketing For Greatness is our ability to marry performance marketing and data analytics to generate actionable commercial insights. Having worked extensively with digital media including paid search, paid social, and display; utilizing behavioral data to modify and improve campaigns is second nature to us. Blending your ambitions of high-performing digital experience while ensuring brand clarity aligns perfectly with our skillsets. Additionally, being a preferred Digital Marketer in the top 1% on freelancer.com validates the quality we deliver in every project. In conclusion, by choosing me you're not just getting a skill set but an investment into exponential growth for Lane Automotive. Let's talk further about your long-term goals and how my expertise can aid fueling them.
$100 USD in 40 days
6.7
6.7

Hi, I can drive Lane Automotive’s DTC growth by blending eCommerce strategy, CRO, and performance marketing. Using GA4, Looker Studio, and behavioral analytics, I’ll optimize traffic, AOV, and ROAS while refining paid media and site UX. Could you share current conversion benchmarks and preferred testing cadence to align my technical roadmap? Let's discuss in chat to proceed further.
$60 USD in 40 days
6.3
6.3

With a proven track record as an AdWords expert and years of experience developing and managing PPC campaigns, I am confident in my ability to drive targeted traffic and optimize conversion rates for Lane Automotive. I have consistently achieved a targeted ROI for all ads spend on a daily basis, ensuring optimal performance across various channels. My in-depth keyword and audience research capabilities, coupled with my ability to effectively implement landing page optimization strategies will prove invaluable in improving the customer journey, identifying friction points, and making better decisions around how products, offers, and content are presented throughout the purchase path. Additionally, my proficiency in Google Analytics will be instrumental in analyzing performance trends, providing actionable insights, and guiding optimization priorities. Finally, I want to emphasize that I am not just looking for a short-term engagement but rather a long-term collaboration where we can together create a real impact. With an expected workload of 20-40 hours per week depending on campaign volume and business priorities, I ensure that I am fully invested in maximizing your DTC growth through performance marketing & conversion optimization. In closing, choosing me will open your doors to a world of creative potentiality; one where we can artfully blend data-driven strategies with industry expertise to turn every click into conversions consistently exceeding expectations.
$60 USD in 40 days
6.1
6.1

With a diverse skill set centered around digital marketing and eCommerce, I am an ideal fit for the role of your eCommerce & Digital Media Manager. I have an impeccable track record of implementing proven growth strategies for various businesses and bringing tangible results. My 12+ years of experience as a Full-Stack Web Developer has enabled me to understand the intricate dynamics between different digital platforms, and this understanding can be readily leveraged for developing and managing a successful digital media strategy for Lane Automotive. In terms of site performance, I am well equipped to optimize key commercial drivers such as traffic, conversion rate, average order value, and customer retention by utilizing platforms like GA4 and Looker Studio to their fullest capabilities. Moreover, my extensive experience in web analytics and behavioral data can aid in designing a seamless customer journey that eliminates friction points and maximizes conversions. This, coupled with my insight-driven approach, will ensure not just passive reporting but transformative decision-making based on your business data.
$100 USD in 40 days
5.1
5.1

With over seven years of hands-on experience in the eCommerce industry, I believe I have the knowledge and skills required to excel in the role of an eCommerce & Digital Media Manager at Lane Automotive. I have not only managed numerous e-commerce channels like eBay, Amazon, Noon, Walmart, Facebook Marketplace, and TEMU but also excelled in aspects such as inventory management¸ SEO optimization, order processing, customer support and satisfaction among others. These skills are imperative for driving revenue growth and managing commercial outcomes. Furthermore, as an e-commerce specialist, I have developed an acute sense of how digital media supports and enhances e-commerce growth. My proficiency in using tools like Google Analytics (GA4), Looker Studio, and behavioral analytics platforms will empower your organization to better understand and optimize performance trends across traffic, conversion rate, customer behavior et cetera. Lastly, it is worth mentioning that my ultimate goal is not just to meet expectations but to exceed them. The proof lies in my top-ranked performance in the field. Ultimately, however, the best way to understand my potential is to give me a chance to prove myself. I assure you that with my dedication and commitment, Lane Automotive will witness significant improvements in its revenue generation and brand clarity through my optimization strategies. Let's collaborate on your global project and build a long-lasting relationship!
$100 USD in 40 days
5.1
5.1

Hi, With extensive experience in scaling Google Ads and GMC, I am uniquely poised to ensure every single conversion is captured, and every dollar spent is profitable for your business at Lane Automotive. In today's world of privacy blocks and signal loss, basic tracking solutions aren't enough. My proficiency in precision advertising allows me to manage full-funnel Google Ads (Search, PMax, YouTube) and optimize your Google Merchant Center (GMC) to ensure maximum visibility for your products. However, my technical edge goes beyond just surface-level optimization. I can efficiently move your data to the server-side using Stape or Google Cloud, allowing for unobstructed data tracking even from iOS/Ad-blockers, and feeding 100% accurate signals into Google Analytics 4 (GA4). Coupled with my implementation of Consent Mode v2 and GTM architectures for privacy and compliance, this solidifies my skill set as tailor-made for driving your eCommerce strategy forward while keeping up with changing regulations. I believe that this holistic understanding of the digital media landscape will enable me to not only deliver but also improve upon your specified responsibilities of managing site performance, digital media strategy, and providing actionable insights through comprehensive platforms like Google Analytics (GA4), Looker Studio, etc. Together, we can scale Lane Automotive's eCommerc
$60 USD in 10 days
5.0
5.0

Hi, I came across your project "eCommerce & Digital Media Management" and I'm confident I can help you with it. About Me: I'm a agency owner with over 8+ years of experience in eCommerce, Google Analytics. , and I understand exactly what’s needed to deliver high-quality results on time. Why Choose Me? - ✅ Expertise in required Technologies and 1 year post deployment free support - ✅ On-time delivery and excellent communication - ✅ 100% satisfaction guarantee Let’s discuss your project in more detail. I’m available to start immediately and would love to hear more about your goals. Looking forward to working with you! Best regards, Deepak
$95 USD in 40 days
2.8
2.8

Hi, I have strong experience managing DTC eCommerce growth across performance marketing, CRO, and analytics. I’ve worked hands-on with Shopify-based stores and multi-channel campaigns, focusing on improving conversion rates, AOV, and ROAS through data-driven decisions and continuous optimization. In previous roles, I’ve managed paid media (Google & Meta), optimized on-site journeys, and implemented A/B testing strategies that improved conversion and reduced drop-off. I regularly use GA4 and Looker Studio to track performance, build dashboards, and turn insights into clear actions—whether that’s refining campaigns, improving landing pages, or adjusting merchandising strategy. I’m comfortable owning the full growth cycle—from traffic acquisition to conversion and retention—while collaborating with teams and aligning efforts across marketing, product, and CRM. I focus on what drives revenue, not just metrics. Hourly rate: $100/hr Availability: 20–40 hours/week I’m interested in long-term collaboration and confident I can contribute to scalable, performance-driven growth. Best regards, Mostafizur
$100 USD in 40 days
2.8
2.8

Hi, I have 9 years experience in (eCommerce growth, GA4, Looker Studio, CRO, performance marketing, and A/B testing). For this role, I have real hands-on experience owning DTC performance end-to-end, and I’ve driven growth by aligning paid media with on-site optimization, improving conversion rates, AOV, and retention through data-driven decisions, structured testing, and continuous funnel refinement using GA4 and behavioral analytics tools. I typically manage weekly optimization cycles, build reporting dashboards, and translate insights into clear actions that scale revenue and improve ROAS across channels. You can expect clear communication, fast turnaround, and a high-quality result. Best regards, Juan
$100 USD in 40 days
2.6
2.6

Greetings! I have reviewed the eCommerce & Digital Media Manager role at Lane Automotive. You need someone to lead DTC growth, performance marketing, conversion optimization, and analytics. eCommerce strategy, site performance, digital media, GA4, Looker Studio, CRO, A/B testing. 20 to 40 hours per week. I can help do that for you. Here is what I will deliver: eCommerce performance strategy and execution Digital media management across paid search, paid social, and display Site merchandising, promotions, and seasonal campaigns Analytics and reporting using GA4 and Looker Studio Conversion optimization through A/B testing and UX improvements Weekly and monthly performance reports Send me your current analytics access and campaign data. Thanks, Revival
$60 USD in 40 days
2.9
2.9

Hi Chelsey, I think your main target of this role is to drive measurable DTC growth by connecting performance marketing, site experience, and analytics into one optimized revenue engine. The key here is identifying friction points, improving conversion, and scaling high-performing acquisition channels. I typically start by auditing GA4, paid media, and onsite behavior to identify quick wins across conversion rate, AOV, and ROAS. Then I build a structured testing roadmap, optimize campaigns, and align merchandising and promotions with customer behavior to improve overall performance. I’ve worked on DTC eCommerce growth, managing paid media, CRO testing, and analytics dashboards using GA4 and Looker Studio. My focus is always on turning data into actionable improvements that drive revenue and retention. Experience: • DTC eCommerce growth & CRO optimization • GA4, Looker Studio, Hotjar / Clarity • Paid search, paid social, performance scaling • Merchandising & customer journey optimization Availability: 20–40 hrs/week Rate: $75–$95/hr (flexible based on scope) Would love to review your current analytics, media channels, and growth priorities to identify immediate opportunities. Thanks, Looking forward to discussing further.
$100 USD in 40 days
2.0
2.0

Hi there, Before I start, are you currently running unified attribution (GA4 + server-side tracking/CAPI), or is data still fragmented across channels? eCommerce & Digital Growth DTC performance ownership. Experience: * Managing Shopify/WooCommerce DTC stores end-to-end * Scaling paid media (Meta, Google) with ROAS focus * CRO-led growth (A/B testing, UX improvements, funnel optimization) * GA4 + Looker Studio dashboards with actionable insights Approach: * Align traffic → conversion → retention as one system * Identify biggest revenue leaks (landing pages, checkout, offers) * Run structured testing roadmap (CRO + creatives) * Optimize media budgets based on real conversion data * Improve AOV via bundles, upsells, merchandising Execution: * Daily: monitor KPIs (traffic, CVR, ROAS) * Weekly: campaign + site optimization * Monthly: strategy shifts + scaling decisions Tools: * GA4, Looker Studio, Meta Ads, Google Ads * Hotjar/Clarity for behavior insights Availability: * 20–30 hrs/week (flexible, remote) Rate: * $60–$90/hr (based on scope) Focused on measurable growth, not just reporting. Regards, Rajat Trivedi
$100 USD in 40 days
1.4
1.4

Hello Chelsey, I’m excited about the opportunity to support Lane Automotive’s dynamic eCommerce and digital growth efforts. With hands-on experience scaling DTC brands, I’ve led end-to-end performance marketing, CRO programs, and analytics-driven decision-making that lift revenue and strengthen customer value. I can help optimize your site experience, improve conversion efficiency, and build a cohesive media strategy that aligns traffic quality with commercial outcomes. Your emphasis on connecting paid media, analytics, CRO, and merchandising resonates strongly with how I operate, and I’m confident in driving measurable improvements across revenue, ROAS, and retention. I’d love to discuss how my experience with GA4, Looker Studio, and behavioral tools could elevate your current performance Best regards!
$60 USD in 20 days
0.0
0.0

Hello, I am Vishal Maharaj, a seasoned professional with 20 years of experience in eCommerce, Analytics, and Conversion Rate Optimization. I have carefully reviewed the requirements for the eCommerce & Digital Media Management project at Lane Automotive. To successfully execute this project, I will focus on developing a comprehensive eCommerce strategy, optimizing site performance, managing digital media campaigns, analyzing data insights, and implementing conversion optimization techniques. I will ensure seamless collaboration across internal functions and provide structured reporting to track progress effectively. I am eager to discuss how I can contribute to the growth and success of Lane Automotive. Please initiate a chat to further explore how we can work together. Cheers, Vishal Maharaj
$140 USD in 40 days
0.0
0.0

Hello, As an experienced digital marketer and eCommerce strategist, I believe I would be an excellent fit for the Lane Automotive project. I have spent over 15 years directing the growth of businesses through powerful digital strategies and solutions, ranging from brand identities to full-scale web and mobile applications. My focus on performance, usability, and brand impact aligns perfectly with Lane Automotive's goals to drive revenue growth using analytics and conversion optimization. One of my core strengths is connecting media performance with site behavior, conversion efficiency, and revenue outcomes. This is a skill that will be invaluable for Lane Automotive as it navigates the highly competitive performance aftermarket industry. Through proper budget allocation, targeting, and creative direction, I've consistently enhanced campaign performance across key acquisition channels like paid search and paid social in ways that optimize not just traffic but also conversion rates and average order value. My team at Creasions brings a wealth of knowledge in utilizing tools such as Google Analytics (GA4), Looker Studio, and behavioral analytics platforms to provide valuable insights. We don't stop at passive reporting; we use those insights to guide prioritizing optimizations that leverage the customer journey. From addressing friction points to improving product positioning during seasonal campaigns, our data-driven approach can hel Thanks!
$60 USD in 34 days
0.0
0.0

Hi, This role aligns very closely with how I approach eCommerce growth — not as separate channels, but as a connected system where media, UX, and data drive revenue together. I’ve worked on DTC-focused platforms where I was responsible for improving conversion rates, optimizing customer journeys, and aligning paid media with on-site performance. My focus is always on identifying where friction exists (landing pages, product positioning, checkout flow) and turning that into measurable gains in conversion rate, AOV, and ROAS. On the media side, I don’t just run campaigns — I continuously refine targeting, creative direction, and budget allocation based on real performance data. I’m comfortable working with GA4, dashboards, and behavioral insights to move beyond reporting and into actionable optimization. For CRO, I treat testing as a core growth lever. From layout adjustments to messaging and funnel improvements, I prioritize experiments that directly impact revenue, not just surface-level metrics. I’m also used to working cross-functionally — aligning marketing, product, and CRM efforts so growth isn’t fragmented. Overall, I’d be bringing a hands-on, performance-driven approach focused on scaling revenue, improving efficiency, and strengthening the full digital customer journey.
$100 USD in 40 days
0.0
0.0

Watervliet, United States
Member since Apr 6, 2026
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