E-commerce Email Marketing Expert Wanted

$30-80 USD / hour

Closed

Posted 27 days ago

$30-80 USD / hour

Email Marketing Specialist Ecommerce Growth & Customer Lifecycle Freelance / Contract-Based / Remote – Global About Lane Automotive Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award. Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market. We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact. About the Role We are seeking a data-driven Email Marketing Specialist to develop and execute email strategies that drive ecommerce growth and strengthen customer engagement. This role combines strategy, analytics, and creative execution. You will be responsible for building, managing, and optimizing email campaigns that guide customers from initial engagement through purchase, retention, and re-engagement. The role is not limited to simply sending campaigns. It is designed for someone who can think through audience behavior, campaign structure, personalization, automation, and performance improvement in a commercially meaningful way. This is a strong fit for someone who understands how email contributes to ecommerce revenue, customer lifecycle performance, and broader marketing efficiency, and who can turn that understanding into structured campaigns, stronger targeting, and measurable results over time. Engagement Details This is a freelance / contract-based remote role open to global candidates. We are looking for someone interested in long-term collaboration, with an expected workload of 15–30 hours per week depending on campaign needs, reporting cadence, testing volume, and business priorities. What You’ll Be Responsible For 1. Email Strategy & Campaign Execution You will develop and execute email marketing strategies designed to support ecommerce growth and customer lifecycle performance. This includes planning, building, and managing campaigns such as promotional emails, lifecycle campaigns, welcome sequences, retention campaigns, re-engagement campaigns, and drip sequences. You should be comfortable moving from strategy into execution, ensuring each campaign is aligned with business goals, audience intent, seasonal priorities, and ecommerce performance targets. This role requires someone who can think beyond isolated sends and build an email system that supports revenue, retention, and stronger customer communication over time. 2. Audience Segmentation & Personalization You will build and manage audience segments across the customer base and use segmentation logic to improve relevance, timing, and campaign effectiveness. This includes optimizing targeting based on customer behavior, engagement patterns, and lifecycle stage. A core responsibility of this role is improving personalization across campaigns so that messaging, offers, and timing are more aligned with what different customer groups are likely to respond to. We are looking for someone who understands that stronger email performance often comes from better audience logic, not just better copy alone. 3. Performance Optimization You will analyze campaign performance and continuously optimize email activity based on business-relevant metrics. This includes improving open rate, click-through rate, and conversion rate, while identifying which parts of the campaign structure are helping or hurting results. You will also run A/B tests across subject lines, messaging, layout, timing, and other variables to improve performance over time. This role requires someone who is comfortable using performance data to make practical decisions and refine campaign strategy rather than simply reporting numbers after the fact. 4. CRM & Automation You will manage email workflows inside CRM or ESP platforms and build automated sequences that support customer lifecycle progression. This includes setting up automation logic, maintaining workflow quality, and ensuring automated campaigns continue to perform as intended. You will also be responsible for maintaining compliance with opt-in and opt-out standards and making sure email execution is operationally sound, organized, and aligned with customer communication best practices. 5. Cross-Team Collaboration You will work closely with the Marketing team, Ecommerce team, and Content team to ensure email campaigns are aligned with broader commercial and marketing priorities. This role sits within a wider growth ecosystem, so strong coordination is important. You should be comfortable translating broader campaign goals into effective email execution, aligning with product or promotional priorities, and helping email support larger acquisition, retention, and conversion initiatives across the business. Workflow & Working Rhythm This role follows a clear operating cadence. Daily, you will monitor campaign performance, execute scheduled campaigns, and optimize email content, targeting, or workflow elements as needed. Weekly, you will analyze performance metrics, run A/B tests, and update audience segments and automation workflows based on recent campaign behavior and business priorities. Monthly, you will report on campaign performance, optimize the broader email strategy, and improve lifecycle campaigns to support stronger revenue, engagement, and retention outcomes over time. Reporting & Deliverables This role includes both executional output and structured reporting responsibilities. You will be expected to provide: Weekly email performance reports covering open rate, CTR, conversions, and related campaign insights Monthly strategic reports summarizing key learnings, improvement opportunities, and recommendations Dashboard tracking across email campaigns and lifecycle performance Core deliverables include: Email campaigns and sequences Segmentation strategies Performance reports Automation workflows This role is expected to contribute both tactical execution and meaningful performance insight that helps improve the email channel over time. How We Measure Success Success in this role will be measured through a mix of engagement, conversion, and revenue performance. Key metrics include: Open rate Click-through rate (CTR) Conversion rate Revenue generated from email campaigns Strong performance in this role means building email campaigns and workflows that not only get opened, but also drive action, improve customer movement through the funnel, and contribute to ecommerce growth in a measurable way. Collaboration You will work closely with: Marketing / Growth team Ecommerce team Content and design teams This role requires strong communication and coordination, especially when campaigns depend on timing, promotions, creative assets, segmentation strategy, and broader channel alignment. What We’re Looking For We are looking for someone with 2+ years of experience in email marketing, ideally in B2C or ecommerce environments, with strong hands-on experience building and managing campaigns that support revenue and engagement goals. You should have experience using email marketing platforms / ESP tools, a strong understanding of segmentation and automation, familiarity with CRM systems, and an analytical mindset grounded in data-driven decision-making. Strong written communication skills are also important, because the quality of messaging, structure, and clarity directly affects campaign performance. The right person for this role should be comfortable balancing strategy, execution, analysis, and workflow management inside a performance-oriented ecommerce environment. Nice to Have The following would be valuable, though not required: Basic HTML or email coding knowledge Experience with tools such as Google Analytics or Data Studio Experience with ecommerce customer journeys Experience working in content-driven marketing environments These capabilities can help the role contribute more effectively across reporting, optimization, and lifecycle execution. Compensation Hourly Rate: $30 – $80/hour, based on experience and performance Workload: Flexible depending on campaign volume and business needs Incentives: Performance-based incentives available Growth Opportunity: Long-term opportunity with room to grow as the business and email program continue to scale Benefits Fully remote work environment Flexible schedule Opportunity to work on performance-driven campaigns Opportunity to grow within a scaling team How to Apply Please answer the following when you apply: Do you have experience in B2C email marketing for ecommerce? What email platforms have you used? Have you built automated email workflows? How do you improve email conversion rates? Hiring Contact Hiring Contact: Lawrence Costa Title: HR / Talent Acquisition Company: Lane Automotive Company Website: Lane Automotive website provided in the source material Headquarters: Watervliet, Michigan, United States Office Location: Remote

Project ID: 40387978

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37 freelancers are bidding on average $41 USD/hour for this job

@tangramua

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in CRM, Email Marketing, Digital Marketing, Marketing Strategy, Content Marketing, Customer Retention, Data Analysis, A/B Testing, Automation and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.

$30 USD in 5 days

4.8

(6 reviews)

5.3

@irsolutions

With over a decade of experience in email marketing for ecommerce, I understand the critical importance of driving growth and engagement through strategic email campaigns. Your project goal of developing and executing email strategies that guide customers through the lifecycle aligns perfectly with my background in managing high-performance systems for over 1 million users, particularly in the FinTech and blockchain sectors. A strategic insight I can provide for your project is the implementation of advanced audience segmentation and personalized messaging to enhance campaign effectiveness. Drawing from my past success in scaling Telegram Mini Apps to serve a large user base, I am confident in my ability to optimize performance metrics such as open rate, CTR, and conversions to drive tangible results for Lane Automotive. I encourage you to reach out to discuss how we can collaborate on this project and achieve your email marketing goals efficiently and effectively. Let's connect and map out a roadmap that ensures long-term success for Lane Automotive's ecommerce growth and customer engagement strategies.

$64 USD in 15 days

5.0

(2 reviews)

4.4

@sagarwal3005

I am a skilled Email Marketing Specialist with 3 years of experience in B2C ecommerce email campaigns. Proficient in using Mailchimp and HubSpot, I have built automated email workflows that have significantly increased conversion rates. My expertise in segmentation and personalization strategies has improved open rates and CTR. My hourly rate is $45/hour, with flexibility based on workload. With a focus on delivering measurable results and driving revenue growth, I am confident in my ability to successfully fulfill the responsibilities outlined in your project description.

$35.50 USD in 7 days

5.0

(2 reviews)

3.1

@Qad33rM3hdi

Yes! You are on the right bid. I have read all project details and descriptions regarding E-commerce Email Marketing Expert Wanted I will save your time by letting my work speak for you. If I am lucky enough to get your attention, please feel free to reach me so we can spend 10-15 minutes and discuss everything ;) You can check my portfolio and reviews regarding your Project: https://www.freelancer.pk/u/Q@d33rM3hdi Best regards! Qadeer Mehdi!

$50 USD in 5 days

5.0

(1 review)

1.8

@adily1

Hey , I just finished reading the job description and I see you are looking for someone experienced in Digital Marketing, Automation, Email Marketing, Customer Retention, Data Analysis, CRM, A/B Testing, Content Marketing and Marketing Strategy. This is something I can do. Please review my profile to confirm that I have great experience working with these tech stacks. While I have few questions: 1. These are all the requirements? If not, Please share more detailed requirements. 2. Do you currently have anything done for the job or it has to be done from scratch? 3. What is the timeline to get this done? Why Choose Me? 1. I have done more than 250 major projects. 2. I have not received a single bad feedback since the last 5-6 years. 3. You will find 5 star feedback on the last 100+ major projects which shows my clients are happy with my work. Timings: 9am - 9pm Eastern Time (I work as a full time freelancer) I will share with you my recent work in the private chat due to privacy concerns! Please start the chat to discuss it further. Regards, Adil.

$30 USD in 35 days

4.1

(2 reviews)

2.3

@ShahidSolutions

I can setup/create/generate your ecommerce email marketing strategy, campaigns, automation & optimization and also provide 2 months free support. Ready to start immediately.

$30 USD in 72 days

5.0

(1 review)

0.6

@timk39

Hello, I'm 20+ years software engineer and have rich experience in Digital Marketing, Customer Retention, Content Marketing, CRM, Marketing Strategy, Automation, Email Marketing, A/B Testing and Data Analysis. Please check my profile if you have a chance. Let's connect! I'm ready for you. Thanks

$50 USD in 20 days

0.0

(0 reviews)

0.0

@mayr81

Hi Lawrence, your need for a data-driven Email Marketing Specialist for Lane Automotive really resonates with my experience in ecommerce lifecycle strategy. I've spent years building targeted campaigns, automated flows, and segmentation frameworks that boost revenue and strengthen customer engagement across B2C audiences. I can help elevate your email channel by optimizing behavior-based segments, crafting personalized messaging, and running A/B tests that tighten performance across open rate, CTR, and conversions. Your focus on structured reporting and cross-team alignment fits perfectly with my workflow, and I enjoy turning analytics into clear, actionable improvements. Before moving forward, Best regards!

$40 USD in 25 days

0.0

(0 reviews)

0.0

@markb099

Hello, As a dedicated developer with a focus on trust and long-term relationships, I am confident that I am the perfect fit for your Email Marketing Specialist position at Lane Automotive. With significant experience in automation, I'm deeply acquainted with audience behavior insights and campaign structuring to drive impactful results in line with your business objectives. I understand how crucial it is to leverage data-driven strategies to personalize messaging and optimize targeting, as well as how to improve click-through rate, conversion rate, and overall campaign performance. My proficiency in A/B testing across various elements of email campaigns will allow us to consistently maximize effective customer communication while driving ecommerce growth for Lane Automotive. Furthermore, my commitment to maintaining clear and honest communication coupled with my highly organized work approach, makes me an ideal candidate for managing both the creative and analytical elements of this role effectively. I’m excited about the opportunity to contribute my skills to Lane Automotive's impressive legacy helmed by six SEMA Warehouse Distributor of the Year awards. I look forward to working collectively towards even stronger recognition for Lane Automotive in the years ahead. Thanks!

$30 USD in 26 days

0.0

(0 reviews)

0.0

@tomasd27

Hello, As someone who values the bigger picture, I'm sent alongside the tasks you’ve laid out in this project description. My experience in analyzing and implementing automation systems makes me an ideal candidate to ensure your campaigns are effectively targeted and personalized. I have a clear understanding of how vital it is for businesses like Lane Automotive to maintain composure and competitiveness in a market like this, with my help, your email marketing campaigns will be nothing short of impressive. Understanding the purpose of every feature is one of my core skills. In crafting email content, I actively consider audience behavior, seasonal priorities, and ecommerce performance targets. With your goals at the forefront, I’ll produce poignant and relevant content that encapsulates not just what the customer needs but also speaks volumes to how Lane Automotive delivers in ways they can never imagine. Prioritization is crucial in sustaining timelines and ensuring positive growth. That's why I analyze campaign efficiency metrics meticulously. Not only will I optimize targeting based on user behavior and engagement patterns, but I’ll also conduct meaningful A/B tests to continually enhance open rates, CTRs, CRs, and overall email campaign performance. Empowered by these data-driven insights you’ll have significant leverage over competitors in terms of making conversions Thanks!

$30 USD in 18 days

0.0

(0 reviews)

0.0

@lucass028

Hello, With my extensive experience in automation, I am an exceptional fit for your Lane Automotive Email Marketing Specialist role. I understand that effective email strategies are crucial for driving e-commerce growth and strengthening customer engagement. From carefully segmenting your audience to executing personalized campaigns aligned with your business goals and seasonal priorities, I have a proven track record of thinking beyond isolated email sends to build systems that drive revenue and enhance communication over time. One of my key strengths lies in extracting valuable insights from data to inform decision-making and improve performance, exactly what you're looking for in a remote Email Marketing Specialist. My proficiency in running A/B tests across various campaign elements ensures we continuously optimize your email activity based on the metrics that matter the most to your company -- open rate, click-through rate, and conversion rate improvement. Additionally, as someone who values clear and focused communication, I assure you efficient collaboration while maintaining quality and delivering tangible results within practical timelines. For Lane Automotive, an industry leader committed to growth through innovation, it's imperative that your team has a partner committed to being agile, forward-thinking, and ready to make a real impact. All these aspects make me the ideal choice for this project. Let's connect and take y Thanks!

$30 USD in 25 days

0.0

(0 reviews)

0.0

@FizzaNadeemK

Hi, I’ll build high-performing email campaigns and lifecycle flows that directly increase ecommerce revenue and retention. Your role demands strategy, segmentation, automation, and measurable growth; I’ve handled similar ecommerce email systems improving conversions through targeted campaigns and A/B testing. I’ll design lifecycle journeys, optimize audience segmentation, and continuously improve performance using data-driven insights. I’m experienced with Klaviyo, Mailchimp, and CRM-based automation, building workflows that drive real results. Would you like me to start with an audit of your current email flows or build a fresh lifecycle strategy from scratch? Best Regards, Fizza Nadeem K

$30 USD in 40 days

0.0

(0 reviews)

0.0

@mateoc72

Lane Automotive, I’m Mateo, and I’ll build data-driven email programs that move customers from welcome to purchase and back for repeat buys. The goal is to grow ecommerce revenue through segmentation, automation, and testing while closing lifecycle gaps and boosting opens, CTRs, and conversions; I’ve done this for similar ecommerce brands with lifecycle emails and automation. Best regards,

$50 USD in 38 days

0.0

(0 reviews)

0.0

@abhiramukk

Hi, This is Abhiram from UK. Understanding the need for a data-driven Email Marketing Specialist at Lane Automotive, my focus is on developing and executing email strategies to drive ecommerce growth and enhance customer engagement. I grasp the importance of building, managing, and optimizing email campaigns that guide customers through the entire lifecycle, from initial engagement to retention and re-engagement. With a strong background in email marketing, I am adept at audience segmentation, personalization, and performance optimization to ensure campaigns are aligned with business goals and customer intent. I excel in analyzing campaign performance, running A/B tests, and maintaining automated sequences within CRM platforms. Collaboration is key, and I am prepared to work closely with your Marketing, Ecommerce, and Content teams to align email campaigns with broader commercial objectives. I look forward to discussing how my expertise can contribute to Lane Automotive's growth and success. Thank you for considering my proposal.

$55 USD in 40 days

0.0

(0 reviews)

0.0

@securetechs

the customer lifecycle piece is where most ecom brands leave money on the table. id set up flows for welcome, post-purchase, win-back, and browse abandonment with proper a/b testing so every email is actually improving over time. what platform are you on, klaviyo or mailchimp? that changes the whole setup. can start this week and have your core flows live in 3 days.

$50 USD in 30 days

0.0

(0 reviews)

0.0

@dmytrok83

Hello, Knowing your target audience and understanding their behavior are essential for a successful email marketing strategy, which is why I believe I'm the perfect fit for this role. Bringing over X years of experience as a Full Stack Developer, I have extensive expertise in building AI-powered systems, chatbots, automation solutions for various industries. Some of my most recent projects focused on personalization and optimization, key areas needed for your business. My proficiency in AI technology can help improve audience segmentation and implementation of personalized email sequences that cater to different customer groups, matching them with relevant content at the right time to maximize engagement and conversion rates. By combining your domain expertise with mine, we can create email campaigns that not only align with your seasonal priorities but also ensure strong revenue growth, customer retention and re-engagement. Moreover, I have a proven track record of continuously improving my projects through data analysis and A/B testing to refine strategies over time. I will use this same mindset to establish targeted KPIs based on your business goals and measure the success of the campaigns accordingly. My ultimate aim is to provide you with an email system that drives ecommerce revenue effectively Thanks!

$50 USD in 25 days

0.0

(0 reviews)

0.0

@aditis416

Hi Lawrence, I have 4+ years of experience in B2C ecommerce email marketing, focused on building lifecycle systems that drive revenue not just campaigns. I specialize in turning email into a consistent growth channel through segmentation, automation, and ongoing optimization. I’ve worked with platforms like Klaviyo, Mailchimp, HubSpot, and ActiveCampaign, building flows such as welcome series, abandoned cart, post-purchase upsells, and win-back campaigns. My approach is simple: align messaging with user intent and continuously improve performance through A/B testing. I focus on metrics that matter CTR, conversion rate, and revenue per subscriber using weekly insights to refine campaigns and monthly strategy updates to scale results. Answers: • B2C ecommerce experience: Yes • Platforms: Klaviyo, Mailchimp, HubSpot, ActiveCampaign • Automation workflows: Yes (full lifecycle flows) • Improving conversions: Better segmentation, stronger offers, and consistent testing I’m comfortable managing both strategy and execution while collaborating across teams to support overall ecommerce growth. Happy to discuss next steps. Best regards, Aditi S.

$55 USD in 40 days

0.0

(0 reviews)

0.0

@PentaClick7346

Good day, As a senior Email Marketing Specialist, I am confident in developing and executing email strategies to drive ecommerce growth and enhance customer engagement, as per your requirements with 100% job satisfaction. With experience in building, managing, and optimizing email campaigns, I invite you to chat further to share my related portfolio. My simple working process involves planning, creating, reviewing, and finalizing campaigns. What I will do: - Develop and execute email marketing strategies - Build audience segments and enhance personalization - Analyze and optimize campaign performance - Manage email workflows and automation High-quality work within budget. Looking forward to chatting with you again. Regards, Hira Khan

$30 USD in 40 days

0.0

(0 reviews)

0.0

@aaronrobs

Hi Lawrence, I’m Aaron Roberts, with 3+ years managing B2C ecommerce email campaigns focused on driving growth and customer retention. I specialize in crafting targeted automation workflows and segmentation strategies that boost open rates and conversions—skills that align well with Lane Automotive’s goals. Having worked with ESPs like Klaviyo and ActiveCampaign, I’m confident I can optimize your email lifecycle and campaign performance. Could you share your current email platform and any specific KPIs you prioritize? Also, what’s your ideal timeline for ramping up these campaigns? I’d love to discuss a detailed project timeline and breakdown to deliver measurable results. Looking forward to connecting!

$30 USD in 30 days