Hello smart marketers,
We are a luxury hotel and are fascinated by the surge of social media marketing.
We are looking forward to use SMM in a big way to build awareness, brand and finally increase our sales.
This project is to asses the marketers potential to help us in achieving our goals. So, this can be treated as a pilot project for a much larger project and for a continuous involvement with our brand
Deliverable for this project:
1. We will give you a luxury hotel brand that is situated in Asia-Pac countries
2. U need to asses its current web presence and write a detailed report about that
3. U need to asses its current SEM and SEO standards
4. Then, you need to figure out which social media sites (orkut, facebook, linkedin, youtube, blogger and so on) to use -- in the order of priority
5. U should also back it up with solid reasons & justification
6. Assuming that you are given 1 million USD for 1 year -- U should come up with a implementation plan on how u r going to spend that 1 million dollars across platforms
7. Do some cost-benefit analysis on it
Finally, this proposal should tell our top management that 1 miilion USD budget should be allocated to SMM this year with all the reasoning.
Note: The assignments will be strictly on [url removed, login to view] No outside payments or assignments will be made.
Please let us know if you need any further clarifications.