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Web Marketing Strategy for a very specific US target audienc

I have started a paid answers/solutions website that has two basic types of users - Gurus and Seekers. After attempting different marketing routes to attract the Gurus, the correct nerve was identified for low-cost-super-impact Guru marketing. Posting advertisements for part-time earning opportunities in free job classifieds websites for different fields and in different cities, got us around 500 Gurus in 1.5 months (in varied fields like accounting, tax, car mechanics, nurses, gardeners, electricians, plumbers, animal experts, teachers, etc.).

This marketing strategy hit the bull's eye because these job seekers were experts / professionals in various fields and they were looking to earn additional money as well. I had to stop this Guru marketing campaign within a few weeks since there were no Seekers who would ask questions to these Gurus. But this advertisement campaign was very cost effective and apt as the people looking for jobs are experts / professionals in their respective fields and are also looking for additional income on the side.

Breakthrough Required – Marketing to Seekers:

I have been looking for that perfect nerve / pulse for low-cost-super-effective Seeker Marketing, similar to the pulse I found for Guru marketing (Seekers are users who pay for answers / solutions / information). I have tried several things but none of the ideas have been cost effective and essentially I am unable to attract the target audience. I do have several ideas but I will appreciate guidance / advice about what would be the best sequence to proceed with the Seeker Marketing. I would also appreciate advice on other marketing avenues, marketing budget, etc.

Deliverables:

Provide an end-to-end web low-cost-super-effective-marketing solution for Seekers - from brainstorming, ideas, strategy, solutions and implementation.

Constraints:

- This is an out-of-pocket solo-venture till now and so budget is definitely a constraint. The solution has to have most value for the buck.

- I tried advertising on some DIY forums but even the smallest of them expect at least $30 upwards for a 2-to-4 week banner. How many such forums can I keep advertising?

- I tried Google Adwords but it did not give the desired results and they expect higher prices for different keywords with limited results.

- Radio / local TV ads would be for brand building / machine gun approach but nobody runs to their computer to enter a URL they heard on the TV. The ad has to be internet based so the Seeker can take immediate action by clicking it.

Please send me a PM and I will share other details about this assignment. Again, my budget is not much since this is an out of pocket project, but if you are the best web marketing guru / expert who is looking at this as a challenge, then this may work for both of us. I can assure you repeat business and long term business relationship, when this business grows big.

Habilidades: Marketing em massa, Freelance, Google Adwords, Marketing na Internet, Leads

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Acerca do Empregador:
( 1 comentário ) Harrisburg, United States

ID do Projeto: #596196

7 freelancers estão ofertando em média $370 para este trabalho

irishdruid

Please see PM

$250 USD in 21 dias
(50 Comentários)
5.9
creativemessiah

You: Need to offer more than mere question and answer facility and extend your offereings into live contact facilitation Additionally: Enable local contact and memberships Last but not the least: Grab more e-eyeballs Mais

$777.7 USD in 7 dias
(4 Comentários)
4.2
jsowmyan

We have good experience and expertise

$360 USD in 14 dias
(9 Comentários)
4.1
Ideafresh

-Business consulting Firm -Innovatin , low cost and high efective Social Marketing Advertisment -Over one million Facebook direct mail, account access -Low cost twitter advertisment -Live suport and perfect com Mais

$250 USD in 2 dias
(3 Comentários)
1.4
valliant

I'm an experienced Business consultant for more than 5 years. My expertise are: 1. Business Plan 2. Business Consulting 3. Marketing Plan 4. Marketing Strategy 5. Financial Analysis 6. Financial Forecast 7. Etc Mais

$300 USD in 14 dias
(0 Comentários)
0.0
CLPosterServc

Automated instant Craigslist Posting Service: [url removed, login to view] . Try it now for free. Craigslist Poster is a tool you can use to automatically post and repost ads to craigslist. Post and Repost ads to Craigsl Mais

$250 USD in 0 dias
(0 Comentários)
0.0
irishblake

Hi there - please do review your Private Message board. Rgds Blake

$400 USD in 30 dias
(0 Comentários)
0.0