Facebook & Instagram Lead Gen

I need a performance-driven marketer who can take full ownership of our Facebook and Instagram ad accounts and turn them into steady lead-generating machines for the agency’s clients. Your day-to-day will cover everything from sharpening audience research and structuring campaigns inside Meta Ads Manager, through creative testing, budget pacing, and granular optimisation toward the lowest possible cost per lead. Strong command of pixel and Conversion API implementation, look-alike modelling, remarketing flows, and clear, insight-rich reporting is essential. Deliverables I expect • Campaign setup or rebuild for both platforms, aligned with best practices • Ongoing optimisation (bids, budgets, creatives, audiences) aimed at agreed CPL targets • Weekly dashboard or slide deck summarising spend, results, and next steps • A short wrap-up document highlighting wins, learnings, and recommendations for scale If you thrive on squeezing more leads out of social spend while keeping tracking airtight and communication concise, let’s talk.

Project ID: 40264796