Hi there,
Launching a fantasy sports gaming app successfully requires a smart blend of financial modeling, revenue strategy, and targeted influencer-driven brand building — all areas where I can provide strong support.
With over 15 years in finance and operational strategy, including exposure to the U.S. markets, I can help you:
• Develop a robust pricing and revenue model — from subscription options and in-app purchases to seasonal promotions — ensuring profitability and scalability
• Design an influencer marketing strategy targeting macro-influencers (100k–1M followers) on platforms like Instagram, TikTok, and YouTube — leveraging my strong marketing team to assist with campaign execution
• Map a complete go-to-market plan balancing user acquisition costs, retention levers, and influencer-led brand credibility
While my personal core is in finance and strategic planning, I work closely with a highly capable marketing team skilled at executing end-to-end influencer campaigns — ensuring your strategy moves efficiently from paper to real traction.
Happy to align further and tailor a plan specific to the dynamics of the U.S. fantasy sports market.
Best regards,
Luke Mulcahy
Mulcahy Consulting Group Pty Ltd