Brand Philosophy: India’s Textile Industry is as vast as the ocean, as pure as the driven snow, and as royal as the queen. AADORNLY intends to combine India’s rich and diverse traditions with trending and timeless designs of the era. It brings together a community of weavers, spinners, and designers from around the globe to create a meaningful product that is in harmony with nature and humanity.
Aadornly echoes the flamboyant spirit of the Union of Indian states particularly of North East, Ladakh, and Himachal Pradesh with the allure of the trends of the 21st century.
The idea is to work with a blend of local fabrics, rich textiles, natural colors, or natural dyes and arts of these states with cuts, contour(s), and silhouettes from the fashion trends of the modern world. All of Aadornly’s fabric will be hand spun and handwoven.
AAdornly will collaborate with well-known fashion designers, local weavers, and small businesses from the hills with the goal to generate employment back home and also boost the tourism potential of India. The brand offers a platform for well-known fashion designers to showcase their talents (designs) in the form of self-expression while of course, abiding by the central theme of the brand itself.
We use sustainable and eco-friendly fabric centered around the Himalayan region, particularly Ladakh, Himachal Pradesh, and North East India. Among the many fabrics that we use, Eri Silk, Muga Silk, Cashmere Wool (Pashmina), Camel Wool, Sheep Wool, and Yak Wool are the most popular ones. Right from the spinning of the yarn to following the process of natural dyes to weaving..it is all handmade and hand-spun by skilled artisans. Tools required for the entire process are made from wood and bamboo without any electricity, making it the most eco-friendly way to produce clothes.
We exclude the use of toxic chemicals in our textiles. Instead, we use natural dyes which are not harmful to plants, animals, or humans.
Most of our fabrics are hypoallergenic, biodegradable, and skin-friendly and have important benefits to both human health and the environment.
The innovation at AAdornly is a process of revival and rejuvenation of the indigenous culture of the weavers, preventing outward migration and thus preventing the breakdown of the rural economy while also providing economic independence.
Target audience: Age: 18-60 years and above
Location: National and International
Professional profile: students, working officials, etc.,