While we hold sustainability as a pillar of our business model, we don't want our apparel to ever bodly imply that it is sustainable. Customers and fans will know that they are getting a sustainable product by brand knowledge, word-of-mouth, marketing, or labeling. We strive to appeal toward every audience in our market; not just the liberal tree-huggers like ourselves. Our apparel will be as fashionable and functional as our top carbon intensive competitors. We don't believe sustainability should be a choice, it should be a necessity. We plan to create a brand that shows that being sustainable doesn't mean you have to compromise style.
Before we launch our Kickstarter, we would like to have final designs and prototypes for our first two seasons; summer and winter. For both men and women, we need a few street jackets, snow gloves and mittens with 3 different waterproofing and warmth profiles, snowboard pants and jackets with 2 different waterproofing and warmth profiles, swimwear, and life vests.
While the freelancer we hire works on these designs, we will be building our website, securing our supply chain, and building meaningful relationships with industry marketing and retail professionals. There is approximately a 2-3 month window before we will be completely ready to launch the Kickstarter campaign. We would like to have prototypes of our final designs by then.
This will be a big job with many hours required to complete. We would like to keep the budget for this campaign under $2,000. We have several design ideas that we will share with you upon accepting our offer.
If you believe you would be able to accomplish this please let us know.