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--- ## Statement of Work (SOW) ### RNPL Flow UX/UI Redesign for A/B Testing ## Project Objective Analyze the current RNPL flow on [login to view URL] and redesign it into an improved **B-flow** for A/B testing. The redesigned experience should reduce redirection, eliminate unnecessary user drop-off points, and create a more guided, reliable, and mobile-first journey. Since the design work will be delivered in **Figma**, the scope must clearly define the expected **pages/screens**, screen states, and how the flow should be consolidated into as few screens as reasonably possible. --- ## Current Behaviour The current RNPL flow is spread across multiple route-based steps, including: - RNPL landing page - Lead capture/submission - KYC page - Document save / progress-dependent states - Screening flow - Consent flow - Result states - Resume/re-entry path - Thank-you/completion page This creates a journey with multiple redirects, fragmented transitions, and possible bounce/error points when progress is not saved correctly. --- ## Expected Behaviour The redesigned RNPL **B-flow** should aim to convert this fragmented experience into a **screen-efficient, mobile-first guided flow**. ### Expected UX Direction - Minimize the number of unique pages/screens - Reuse the same screen structure across multiple steps wherever feasible - Use dynamic content states inside a single screen rather than redirecting users to entirely new pages - Keep redirection at **zero to minimal** wherever possible - Use step-based progression, inline transitions, modal/card states, progressive disclosure, and state changes within the same screen - Ensure each screen can adapt to multiple stages of the RNPL process without feeling repetitive or confusing --- ## Screen Design Approach Because Figma design workflows are typically organized **per page/screen**, the RNPL redesign must define: 1. **How many unique screens/pages are required** 2. **Which steps can be combined into one adaptive screen** 3. **Which screens need multiple states** 4. **Where screen transitions are necessary vs. where inline state changes are preferred** The goal is **not** to create a separate screen for every small step if that increases fragmentation. Instead, the goal is to design a flow where **one screen can continue changing contextually** to support the process, as long as usability remains clear and practical. --- ## Proposed Design Expectation for Screens The designer should explore a structure such as the following: ### 1. RNPL Entry / Introduction Screen Purpose: - Introduce RNPL - Explain value proposition - Present CTA to begin eligibility/application flow Possible states: - default intro - calculator/eligibility teaser - CTA state ### 2. Lead Capture / Basic Eligibility Screen Purpose: - Capture initial information - Start user qualification - Reduce friction in the first conversion step Possible states: - initial form - validation/error state - success/progress state ### 3. Multi-Step Application Screen Purpose: - Act as the **main reusable application container** - Handle most of the RNPL process within a single evolving screen where feasible This screen may accommodate: - personal details - rent details - employment details - KYC prompts - document upload states - screening preparation steps - review/confirmation substeps Possible states: - step 1 - step 2 - step 3 - upload empty state - upload success state - save in progress - saved/resume state - validation/error state ### 4. Screening / Bank Connection Screen Purpose: - Handle financial verification-related actions with clear guidance - Present connection and consent steps in a simple, low-anxiety format Possible states: - screening intro - connect bank state - waiting/processing state - retry/error state - consent required state - success state - pending review state ### 5. Outcome / Result Screen Purpose: - Show approval, pending review, declined, or next-step messaging clearly Possible states: - approved - pending review - declined - additional action required ### 6. Completion / Thank You Screen Purpose: - Confirm completion - Reassure user about what happens next - Present next steps or support options --- ## Expected Page/Screen Strategy The design should aim for **a limited number of primary screens/pages**, ideally grouped into: - **1 entry screen** - **1 lead capture screen** - **1 core reusable multi-step application screen** - **1 screening/consent screen** - **1 result screen** - **1 completion screen** So the expected design system should target approximately **5–6 primary screens/pages**, with multiple states inside each screen instead of many disconnected pages. ### Important Note The exact number of screens can vary based on what is practically feasible from a UX perspective, but the expectation is: - **fewer unique screens** - **more reusable/adaptive screen states** - **zero to minimal redirection** - **clear step progression without creating page fatigue** --- ## Scope of Work ### 1. Current Flow Review Review the current RNPL flow and identify: - existing step/page structure, - redirection points, - bounce points, - save/progress dependencies, - failure-risk moments, - areas where one step could be absorbed into another screen. ### 2. RNPL B-Flow Redesign Design a mobile-first RNPL B-flow that: - reduces fragmentation, - reduces number of screens where feasible, - uses one evolving screen for multiple steps wherever practical, - minimizes redirects, - improves completion confidence, - is suitable for A/B testing against the current experience. --- ## Deliverables **Figma only – no code** The deliverables should include: - Current RNPL flow breakdown - Current behaviour vs expected behaviour comparison - Screen/page architecture for the new RNPL B-flow - Defined number of primary Figma pages/screens - High-fidelity UI for all key screens - State variations for reusable screens - Interactive prototype showing: - screen changes - inline transitions - step progression - minimal redirection logic --- ## Designer Instruction / Design Principle The RNPL B-flow should be designed with the principle that: > **One screen should continue evolving to accommodate the process wherever feasible, instead of redirecting the user to a new page for every step.** New screens should only be introduced where necessary for: - clarity, - security, - technical separation, - or significantly different user context. --- ## Success Goal Produce a Figma-based RNPL B-flow that is optimized for A/B testing and improves on the current flow by reducing screen fragmentation, minimizing redirects, and creating a smoother guided journey using as few core screens as reasonably possible. --- If you want, I can now turn this into a **very sharp client-ready final draft** in one polished version, because right now this is structurally correct but still a bit internal/working-doc style.
ID do Projeto: 40354483
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Most RNPL flows fail because users feel pushed across disconnected steps. Every redirect breaks trust — especially with KYC and payments. Your SOW already points to the right fix, this should feel like one continuous application, not multiple pages. I Would approach it as: – 1 core adaptive screen handling most steps – Inline states instead of redirects – Clear step progression + constant context – Simplified screening flow to reduce anxiety Goal is not just fewer screens, it’s removing friction between steps. Can translate this into a clean Figma system (5–6 core screens + states + prototype) ready for A/B testing.
₹12.000 INR em 5 dias
4,9
4,9
43 freelancers estão ofertando em média ₹8.208 INR for esse trabalho

Hello, I can take your current RNPL flow and redesign it into a streamlined, mobile-first B-flow optimized for A/B testing. I’ll consolidate steps into 5–6 adaptive screens with dynamic states, minimize redirects, and create an interactive Figma prototype showing progression, inline transitions, and reusable screen structures. Portfolio: https://www.freelancer.com/u/rajat07me I need to share a few samples from my portfolio with you. Are you available for a quick chat?
₹15.000 INR em 7 dias
9,3
9,3

Dear , Hello from (ADMK Solution). Recently we have seen a job ( UX/UI Redesign for Efficient Journey ) proposal from you with all the requirements that we have achieved a long ago with wholesome experiences. We will be pleased working on your proposal. We have a team of professionals graduated in Fine Arts with a satisfactory grades. Again we have several years of experiences in designing and development. Now this has become our only passion and therefore, we have been in this sector for about 15 years. We are experts in Product Design, Creative Design, Visual Design, Interaction Design, User Research, Digital Design, Graphic Design, Usability Testing, Figma and Design Thinking. We are also efficient enough at communicating and visualizing my works towards others methodically and within the stiff deadlines. Moreover, we have a keen eye for details and aesthetics. You will surely not regret hiring us and working with us, as we have creative designers with pitch ideas. We have executed all previous works by handling them smoothly and of course professionally. We value and respect all the reviews, criticisms and feedback about work and we try our heart and soul to ameliorate them. So, if you think we are compatible enough for this job then pick us. Thank you.
₹6.300 INR em 1 dia
6,8
6,8

Hi, I am excited about the opportunity to redesign the UX/UI for the RNPL Flow on FreeRoom.ae. I understand the need to create a more efficient and mobile-first journey by reducing redirection and improving user experience. My proposed steps involve reviewing the current flow, identifying areas for improvement, and designing a mobile-first RNPL B-flow that minimizes fragmentation and redirects. I will deliver high-fidelity UI designs in Figma, including interactive prototypes to showcase screen changes and step progression. You can view examples of my previous design work in my portfolio: https://www.freelancer.com/u/pixelonik I look forward to discussing this project further with you. Best regards, Ramandeep
₹2.000 INR em 1 dia
6,7
6,7

Hello, I have 6+ years of experience in UI/UX and development. I can redesign your flow to reduce drop-offs and improve user journey with clean, efficient design. I focus on practical solutions, smooth implementation, and ongoing support to ensure long-term growth and performance. Let's connect!
₹6.300 INR em 6 dias
6,9
6,9

Respected This is Adeel from the UK. I have expert skills in Logo Design, Graphic Design, Illustrator, and Photoshop. I have completed more than 300+ projects with 98% client satisfaction. I can provide excellent options with unlimited revisions as per your requirement just in 2 days. As I am new on Freelancer, I am providing my services at very affordable rates. Can we please discuss the project "UX/UI Redesign for Efficient Journey" in detail over chat? Thank you for considering my proposal. Sincerely, Adeel
₹1.500 INR em 3 dias
5,5
5,5

Hello Client, Hope you are great!!! I read you job description you are looking ui,ux designer . I am a seasoned UI/UX designer with 15 years of experience. I am excited about the opportunity to collaborate with you on enhancing the user experience of your project. Experienced of many project like taxiapp,doctor bookingapp,etc. please check my profile ; https://www.freelancer.com/u/Rajoriadares Deliverable : 1 figma link 2 Wireframes for key screens 3 High-fidelity UI mockups 4 Interactive prototypes why choose me : 1 Commitment to delivering high-quality work within agreed timelines. 2 Proven track record with a portfolio showcasing successful UI/UX projects. I think, I am strongest person for doing this job and. Our team always available for support (24*7) THANKS . I read you job description you are looking for iption you are looking for
₹2.000 INR em 1 dia
5,7
5,7

Hey, I carefully read your project description and got a clear idea — you need help with redesigning a complex user flow into a more smooth and structured UX with fewer screens. I’m an individual freelancer with 4 years of experience in UI/UX design, mainly working in Figma on websites, apps, and dashboards. Feels like you’re looking for someone who can simplify the flow, reduce unnecessary steps, and make the overall experience more guided and easy for users. I usually keep things simple — clean layout, good spacing, and making sure everything is easy to understand for the user. I can help you with this UX/UI flow redesign, we can go step by step and keep it clean. Best regards, Ravnish Vaghasiya
₹8.000 INR em 10 dias
5,3
5,3

Hello There!!! ★★★★ ( UX/UI redesign to reduce fragmentation and create smooth RNPL user flow ) ★★★★ I understand you need to analyze the current RNPL journey and redesign it into a cleaner B-flow for A/B testing, focusing on fewer screens, minimal redirects, and a mobile-first guided experience using adaptive screen states in Figma. ⚜ Review current flow and identify drop-offs ⚜ Redesign into fewer, reusable screen structures ⚜ Create dynamic states within single screens ⚜ Improve step progression and user guidance ⚜ Design mobile-first, conversion-focused UI ⚜ Deliver high-fidelity Figma screens + states ⚜ Build interactive prototype for A/B testing I have experience designing conversion-focused UX flows and reducing friction in multi-step journeys. I focus on clarity, state-driven design, and smooth transitions to improve completion rates. I’ll start with flow audit, then design optimized screen system using Figma components and prototyping. Let’s discuss and refine this further. Warm Regards, Farhin B.
₹7.000 INR em 7 dias
4,7
4,7

After reviewing your project requirements regarding UX/UI Redesign for Efficient Journey, I would be glad to assist you and deliver a professional graphic design solution aligned with your expectations. After carefully going through the project description shared in --- ## Statement of Work (SOW) ### RNPL Flow UX/UI Redesign for A/B Testing ## Project Objective Analyze the current RNPL flow on FreeRoom, I am confident that with more than 10 years of experience in logo design, brand identity, and marketing collateral design, I can provide reliable and high quality support for your project. My experience with Product Design, Figma, Usability Testing, Graphic Design, Digital Design, Interaction Design, Creative Design, Design Thinking, Visual Design and User Research allows me to adapt quickly to different creative directions while maintaining strong visual consistency, attention to detail, and clear communication throughout the process. I am looking forward to collaborating with you, , and discussing how I can contribute effectively to your project. Please feel free to reach out through Freelancer messaging so we can discuss the details further. Portfolio: https://www.freelancer.com/u/altafr99 Looking forward to your response. Warm regards, Altaf Rattani
₹1.500 INR em 5 dias
4,4
4,4

Hello I understand your goal: streamline the RNPL flow, reduce redirects, and create a mobile-first guided journey. With 5 years of UX/UI experience, I deliver fast, high-quality Figma designs with unlimited revisions. I’ll provide a sample design upfront for your approval before starting the full project. My workflow: UX audit → research → UI design → interactive prototype. I specialize in reusable, multi-state screens that improve conversion and reduce user drop-off. Share your current flow, and I’ll craft a smart, screen-efficient design ready for A/B testing. Fast, clean, and client-focused—let’s make your RNPL B-flow seamless! Best, Sifat Ahmmed
₹7.000 INR em 3 dias
4,6
4,6

Hi, This is a well-thought-out UX challenge, and I can help you translate this into a clean, high-converting B-flow designed specifically for A/B testing. My approach will focus on simplifying the RNPL journey into a minimal number of adaptive screens, while using smart state changes, progressive disclosure, and guided interactions to reduce drop-offs and improve completion rates. ✔ Full audit of the current RNPL flow and friction points ✔ Re-architected B-flow with fewer, reusable screens ✔ Mobile-first UX focused on clarity and conversion ✔ High-fidelity Figma designs with defined states per screen ✔ Interactive prototype showing step progression and transitions I design with both user psychology and conversion flow in mind—so the experience feels smooth, guided, and easy to complete without overwhelming the user. Let’s create a B-flow that clearly outperforms the current experience ?
₹10.000 INR em 1 dia
4,3
4,3

Dear Client, I can help you redesign the RNPL flow for better user experience and A/B testing. I have experience in UX/UI design, and I have already worked on similar projects where I improved user flow, reduced drop-offs, and created simple and smooth mobile-first designs with clean and user-friendly screens in Figma with proper step flow, reusable components, and clear transitions. I will also review your current flow and redesign it into an improved B-flow that is easy to use and helps increase conversion. Looking forward to working with you. Let's connect. Thanks.
₹5.000 INR em 4 dias
4,2
4,2

Hey , I just finished reading the job description and I see you are looking for someone experienced in Product Design, Figma, User Research, Creative Design, Graphic Design, Design Thinking, Digital Design, Visual Design, Interaction Design and Usability Testing. This is something I can do. Please review my profile to confirm that I have great experience working with these tech stacks. While I have few questions: 1. These are all the requirements? If not, Please share more detailed requirements. 2. Do you currently have anything done for the job or it has to be done from scratch? 3. What is the timeline to get this done? Why Choose Me? Deliver high-quality work with a strong focus on accuracy, efficiency, and client objectives. Maintain a proven record of long-term client satisfaction with consistently positive feedback. Earn 5-star ratings on recent projects, reflecting reliability and clear communication. Work with a structured, detail-oriented approach to ensure timely and accurate delivery. Availability: Full-time freelancer with flexible availability and fast response times (Eastern Time). I will share with you my recent work in the private chat due to privacy concerns! Please start the chat to discuss it further. Regards, Ali
₹1.500 INR em 2 dias
0,0
0,0

✅ Dear Client ✅ Hi, There I came across UX/UI Redesign for Efficient Journey and it immediately caught my attention. ProjectDec I possess extensive experience leading the full mobile development lifecycle — from migrating web platforms to mobile all the way through publishing on the Apple App Store and Google Play Store. Whether the stack calls for Flutter for high-performance cross-platform apps, I work comfortably across the full mobile ecosystem — including backend integration with Firebase, Node.js, and REST or GraphQL APIs, along with push notifications, offline sync, and scalable APIs. My skills align directly with Digital Design, User Research, Product Design, Design Thinking, Graphic Design, Visual Design, Creative Design, Usability Testing, Figma and Interaction Design, so I can hit the ground running. In particular, I can manage every stage quickly and seamlessly — from signing, provisioning, and compliance to processing review feedback and getting your app approved without unnecessary back-and-forth. I maintain a fast pace and clear communication throughout so you're never left wondering where things stand. Please reach out so we can get the ball rolling. Looking forward to working with you, . Alex
₹7.770 INR em 6 dias
0,0
0,0

Hi there, You’re absolutely in the RIGHT PLACE. I’ve delivered SIMILAR PROJECTS multiple times and know EXACTLY how to execute this efficiently and correctly from day one. To lock down the SCOPE, TIMELINE, AND PRICING, I’ll need to ask you a few key questions. Unfortunately, Freelancer’s 1500 CHARACTER LIMIT doesn’t allow me to break everything down properly here. Let’s jump on CHAT so I can show you my PROVEN PAST WORK, walk you through the REAL RESULTS I’ve delivered, and outline a CLEAR ACTION PLAN for your project. You’ll immediately see why my approach is DIFFERENT and EFFECTIVE. If you’re serious about getting this done RIGHT, I’m ready to move forward. Looking forward to CONNECTING and WINNING TOGETHER. Cheers, Royal IT service
₹7.000 INR em 7 dias
0,0
0,0

Hi Client, I’m Sean, Product Designer & UX Lead with 8 years of experience focused on UX/UI, Figma, and mobile-first interaction design. I have redesigned multi-step onboarding and eligibility flows, notably improving completion rates by 28% for a tenant onboarding product. My approach maps directly to your RNPL B-flow objective: I will consolidate route-based steps into 5-6 primary adaptive screens, reuse a single multi-step application container, and replace redirects with inline state changes and modals. I can do this project perfectly by delivering clear screen/state definitions, progressive disclosure patterns, and an A/B-test-ready Figma prototype. I typically deliver this scope in 10 days, including high-fidelity screens, state variations, and an interactive Figma prototype demonstrating inline transitions and minimal redirection. All designs include accessibility-aware layouts, testable interaction notes, logging/monitoring considerations, OWASP basics for privacy-sensitive steps, clean handoff-ready code specs and documentation. Which specific user metrics (e.g., completion rate, drop-off step, mobile vs desktop conversion) should we target to measure success for the B-flow? Best regards, Sean
₹10.000 INR em 10 dias
0,0
0,0

Hello, I understand your project involves a UX/UI redesign for an efficient journey, specifically minimizing redirects in the RNPL flow. ✨ Why choose me? ✔ Figma design ✔ Mobile-first guided flow ✔ Clean code + full documentation delivered ✅ View my portfolio: https://www.freelancer.com/u/masroorahmed56 Let's collaborate on this hourly project, masroorahmed56
₹1.500 INR em 1 dia
0,0
0,0

Hi There, I have carefully reviewed your project description regarding the RNPL Flow UX/UI Redesign for A/B Testing. I understand the importance of creating a streamlined, mobile-first experience that minimizes redirection and enhances user engagement. With over 7 years of experience in Graphic Design, Product Design, and User Research, I specialize in creating intuitive designs using Figma. I can ensure that the redesigned RNPL B-flow efficiently reduces fragmentation, limits the number of unique screens, and optimizes it for A/B testing. I can effectively address your needs by: - Analyzing the current flow and identifying areas for improvement. - Strategically combining screens to support seamless transitions and reduce user drop-off. - Designing high-fidelity UI prototypes that align with your project objectives. Feel free to review my portfolio to see relevant design work: [My Portfolio](https://www.freelancer.com/u/KanzahAfaqAhmad) I look forward to the opportunity to collaborate on this project. Thanks, Kanzah Afaq
₹12.500 INR em 7 dias
2,5
2,5

I’m highly proficient in Figma and have used it extensively for collaborative, efficient design workflows. I specialize in creating clean, user-friendly experiences with fewer screens by using dynamic states, inline transitions, and modal/card interactions. Clear communication is central to my process, and I involve clients throughout to ensure the final design aligns with both user needs and business goals. If you want, I can also make this more Upwork-winning and client-convincing.
₹7.000 INR em 30 dias
0,0
0,0

Hi! I've read the SOW thoroughly and this is exactly the kind of UX challenge I enjoy, consolidating a fragmented multi-redirect flow into a clean, screen-efficient mobile-first experience. My approach: I'll redesign the RNPL flow into 5–6 primary Figma screens, each with adaptive states, so the user progresses through the journey without unnecessary redirects or page fatigue. The core application screen will handle the heavy lifting by evolving contextually across steps rather than pushing users to new pages. What I'll deliver: Current flow audit —> redirection points, drop-off risks, and fragmentation mapped clearly B-flow architecture —> screen-by-screen breakdown with state definitions before any UI work begins High-fidelity Figma screens with all key states (empty, error, success, loading, resume) Interactive prototype showing inline transitions, step progression, and minimal redirection logic A/B ready —> designed to sit cleanly alongside the current A-flow for direct comparison My design principle aligns with yours: one screen evolves to carry the user forward, new screens only where clarity, security, or context genuinely require it. I've worked on similar fintech and lending UX flows and understand the balance between reducing friction and maintaining user trust at sensitive steps like KYC and bank connection. Let's connect to align on timeline and any brand guidelines before I start.
₹7.000 INR em 30 dias
0,0
0,0

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