Google Ads Lead-Gen Campaign Setup

I need a results-oriented Google Ads campaign built from scratch with one clear purpose: drive qualified prospects—both consumers and businesses—to pick up the phone and call me. To get there, you’ll handle everything inside Google Ads: research the right keywords, structure the account for B2C and B2B segments, write compelling responsive search ads, and set up call extensions plus conversion tracking so every ring is recorded as a lead. Deliverables • Fully configured Google Ads account (campaigns, ad groups, ads, extensions) • Keyword and negative-keyword list in a sharable sheet • Call conversion tracking and real-time reporting dashboard • Brief hand-off video or document explaining settings and next steps Acceptance criteria • Campaign goes live with zero policy issues • Tracking shows test calls registering as conversions • Quality Score ≥ 6 on all core keywords at launch Once live, I’ll manage the daily budget myself, but I’ll need your guidance during the first week to be sure everything is optimized for calls.

Project ID: 40565689