Google Ads Lead-Gen Optimization

My Search-Network campaigns are active inside my Google Ads account, but lead volume is lower and cost per enquiry is creeping up. I need your help to retune everything so the account is firmly focused on generating qualified leads. You will receive full, read-write access to the existing campaigns along with Google Analytics and Tag Manager data. I’d like you to analyse current keyword targets, ad groups, copy and bid strategies, then rebuild or fine-tune where necessary. The aim is simple: more leads at a lower CPA while maintaining or improving Quality Scores. Core deliverables • Fresh account audit with actionable recommendations • Implementation of agreed changes (keywords, negatives, ad copy, extensions, bid strategy, conversion tracking tweaks) • Two-week performance review report showing impact on conversions, CPA and impression share All work must remain inside my account; I’m not looking to create a new one. Please be comfortable using Google Ads Editor, Keyword Planner, and any attribution or reporting tools you prefer, and be prepared to explain your optimisations so I can understand and sustain them after the project ends.

Project ID: 40542782