Google Ads Specialist – Dynamic Search Campaign Setup & Optimisation

We're dedicated marketplace for buying and selling businesses. We connect motivated sellers with qualified buyers across every state and territory, spanning hundreds of business categories and thousands of locations nationwide. We need an experienced Google Ads specialist to architect, build, and optimise a high-performance Search Network campaign structure capable of scaling across our full inventory. This is not a plug-and-play setup — it requires someone who understands programmatic ad logic, dynamic keyword and headline generation, and how to build campaigns that adapt to a large, structured dataset without manual ad-by-ad creation. What We're Working With 170 business categories (e.g. cafes, retail, manufacturing, professional services, hospitality) 12,000+ locations across Australia (suburbs, towns, cities, states) A URL structure already optimised for dynamic targeting: [login to view URL][category]-business-for-sale/[state]/[city] How the Ads Must Appear This is the core technical requirement. When a prospect searches for something like "cafe for sale Melbourne" or "retail business for sale Brisbane", our ad must appear as if it was written specifically for that search. Here's what that means in practice: Search Headline (what the user sees at the top): The headline must dynamically pull the business category and location from the search query and reflect it back to the user. For example: Cafe For Sale in Melbourne | Browse 300+ Listings Today Retail Business For Sale Brisbane | Buyers Waiting Now Manufacturing Business For Sale Sydney | List or Browse Free No two searches should feel like they returned a generic ad. The ad must mirror the intent. Description Lines: Supporting copy must reinforce urgency and relevance — speaking to either a buyer or seller depending on campaign targeting — without feeling templated or robotic. Display URL: Must use keyword insertion to reflect the category and location: [login to view URL] Landing Page: Each ad click must land on the correct pre-filtered category and location page — not the homepage. A user searching "accounting firm for sale Perth" must land on the Perth accounting listings page. This requires the specialist to understand URL parameter mapping or confirm our existing URL structure handles it natively (it does). Campaign Architecture Required The specialist must build and configure the following: Dynamic Search Ads (DSA) Campaign Google crawls our indexed category/location pages and auto-generates headlines matched to the user's search query. This handles the scale problem — 170 categories × 12,000 locations is not manageable manually. DSA solves that. The specialist must know how to set DSA targets using specific URL rules, page feeds, or custom labels rather than just "all pages." Manual Search Campaign (Top Performers) For our highest-converting category/location combinations (e.g. cafe Melbourne, restaurant Sydney, childcare Brisbane), we want hand-crafted campaigns with tightly themed ad groups, exact and phrase match keywords, and pinned headlines. These run alongside DSA and capture the highest-intent, highest-volume searches with maximum control. Remarketing Campaign Users who visited a listing or category page but did not submit a form must be recaptured via RLSA (Remarketing Lists for Search Ads) or Display remarketing. The specialist must configure the audience segments and layer them appropriately. What We're Looking For Minimum 3 years managing Google Ads campaigns at scale Demonstrated experience with Dynamic Search Ads on catalogue or marketplace-style websites Strong understanding of keyword match types, negative keyword strategy, and Quality Score optimisation Experience with RLSA, audience layering, and remarketing Ability to interpret conversion data and adjust bids, budgets, and ad copy accordingly Familiarity with Google Tag Manager and conversion event verification Clear, plain-English reporting — we want to understand what's working and why What We're Not Looking For Someone who will set it up and disappear A "Performance Max only" approach — we want Search Network control Anyone who needs hand-holding on DSA or keyword architecture Deliverables Full campaign build (DSA + Manual + Remarketing) Negative keyword list (seeded and structured) Conversion tracking verification Initial optimisation review at Day 14 and Day 30 Campaign structure documentation we can reference internally To Apply Please include: Examples of DSA or large-scale Search campaigns you've built (screenshots or case studies preferred) Your recommended approach for managing 170 categories across 12,000 locations in Google Ads Your availability and indicative rate.

Project ID: 40493186