Lead-Driven Google Ads Campaign

I run a health-and-wellbeing site that offers one-to-one consultations, and I want Google Ads to become our main source of qualified bookings. Your task is to plan, build, and continually optimise a campaign whose single KPI is the number of paid consultation bookings that land in my calendar. Here’s what I have so far: a clear service proposition, fresh landing pages, Google Tag Manager, and conversion tracking for form completions and Calendly bookings. What I need is your expertise with Google Ads (Search, possibly Discovery or Performance Max if you see a fit) to turn that infrastructure into a predictable lead engine. Core expectations • Thorough keyword and negative-keyword research in the wellness niche • Compelling ad copy that speaks directly to people actively looking for health guidance • Audience and bid-strategy setup aimed at maximising consultation bookings, not just clicks • Ongoing A/B testing of headlines, descriptions, and extensions • Weekly reporting that shows cost per booking, conversion rate, and any optimisation steps taken Acceptance criteria A successful hand-over means the campaign is live, spends efficiently for at least one full week, tracks every consultation request correctly in Google Ads, and meets an initial cost-per-lead target we’ll agree together before launch. If you have a track record of lowering CPL in the health or wellness sector and are comfortable owning a campaign end-to-end, I’d love to hear how you’d approach this.

Project ID: 40415703