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I need a performance marketer who can take full ownership of my Meta Ads and Google Ads accounts. On the Meta side the single focus is lead generation—cost-per-lead must fall while volume rises. For Google, the objective shifts to pure sales and conversions, so ROAS and CPA are the key success metrics. The campaigns are already live but under-performing. I’ll grant access to Business Manager, Ads Manager, Google Ads, GA4 and Tag Manager. You will be expected to audit the current structure, rebuild where necessary, craft new creatives and copy, set up accurate conversion tracking, launch A/B tests and keep refining bids, audiences and placements. Deliverables • Initial audit with actionable checklist • Re-structured Meta and Google campaigns aligned to each funnel stage • Fresh ad creatives (static, carousel or short-form video) and search ad copy • Fully verified pixel, GTM and GA4 conversion events • Weekly performance report outlining CPL, CPA, ROAS and next steps Acceptance Criteria Campaigns should achieve a minimum 20% drop in CPL on Meta and a 25% increase in ROAS on Google within the first 30 days, backed by transparent reporting from platform dashboards. If you’re fluent in Ads Manager, Power Editor, Google Ads Editor and GA4, and you thrive on data-driven optimisation, I’m ready to start immediately and share account access.
Project ID: 40738124
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38 freelancers are bidding on average ₹6,896 INR for this job

Hi, I’m a performance marketer with hands-on experience managing and optimizing both Meta Ads and Google Ads, with a strong focus on lead generation, sales, tracking, and profitable growth. I’ll begin with a complete audit of your existing campaigns, tracking, audiences, creatives, keywords, bidding, placements, and funnel structure. Based on the findings, I’ll rebuild and optimize campaigns where needed rather than making unnecessary changes. My approach includes: • Meta lead-generation campaigns focused on CPL and lead quality • Google Ads focused on conversions, CPA and ROAS • New ad creatives, copy and A/B testing • Pixel, GTM and GA4 conversion tracking verification • Audience, keyword, placement and bid optimization • Weekly reporting with CPL, CPA, ROAS, conversions and next actions I use Ads Manager, Google Ads Editor, GA4, GTM and platform-level data to make decisions based on actual performance. I’ll work toward your 30-day performance targets while maintaining transparent reporting and continuous optimization. I’m available to start immediately and can review the accounts as soon as access is provided.
₹9,000 INR in 30 days
10.0
10.0

Hi, I have 12+ years of experience in Google Ads, Meta Ads and performance marketing, and can take ownership of both accounts with a strong focus on measurable conversions, efficient spend and continuous optimization. ✓ Full audit of existing Meta & Google Ads accounts ✓ Identify wasted spend, weak targeting, poor structure & tracking gaps ✓ Rebuild campaigns around funnel stages and user intent ✓ Meta lead-generation campaigns with audience & placement optimization ✓ Google campaigns focused on sales, conversions & ROAS ✓ Fresh ad copy and creative concepts for testing ✓ Static, carousel & short-form video creative direction ✓ Google Responsive Search Ads & asset optimization ✓ Meta Pixel + CAPI, GA4 & GTM conversion tracking ✓ Verify lead, purchase and other key conversion events ✓ A/B testing of audiences, creatives, copy, landing pages & offers ✓ Ongoing bid, budget, placement and search-term optimization ✓ Weekly reporting: CPL, CPA, ROAS, spend, conversions & next actions I’ll first audit the existing data rather than rebuilding everything blindly. The goal will be to identify what is currently limiting performance, preserve what is working, and systematically test new structures, audiences, creatives and offers. I’m comfortable working with Meta Ads Manager/Business Manager, Google Ads Editor, GA4 and GTM. I’m ready to review the accounts and start with the initial audit. Thanks, Vipin Jain Google Ads | Meta Ads | Performance Marketing Specialist
₹6,000 INR in 30 days
8.8
8.8

Hello, I hope you're having a great day. I have hands-on experience managing Meta lead-generation campaigns and Google Ads accounts where CPL, CPA, conversion quality, and ROAS guide each optimisation decision. I’ve worked with the same core challenge of separating lead and sales tracking across platforms. My process includes checking Meta Pixel events, GA4 key events, and GTM triggers against actual CRM or checkout actions, since dashboard numbers are only useful when the data is trustworthy. I’d start with an account audit covering campaign structure, search terms, audiences, placements, creative fatigue, attribution, and budget allocation. Then I’d rebuild the weak areas, prepare new static or carousel concepts and search copy, and run controlled A/B tests while monitoring CPL and ROAS. Could we have a short conversation about the current funnel and how leads or purchases are recorded in GA4? That will help me confirm the tracking setup before changes are made. Thank you, Animesh
₹1,050 INR in 3 days
7.1
7.1

Hello, I specialize in Google Ads and Meta Ads, helping businesses generate quality leads, increase sales, and improve advertising performance. With 10+ years of experience in digital marketing, I have experience managing campaigns across different industries and business goals. 1. Google Ads & Meta Ads: • Campaign setup and account management • Search, Display, Performance Max, and YouTube Ads • Facebook & Instagram Ads • Lead generation and sales campaigns • Audience and keyword research • Ad copy and creative strategy • Conversion tracking and remarketing • Campaign optimization based on CPL, CPA, and ROAS • Regular monitoring and performance improvements 2. AI Marketing: I also use AI-powered marketing strategies to improve ad creatives, content ideas, audience research, ad copy variations, and campaign planning. This helps create more relevant content and improve the overall marketing process. I focus on data-driven campaign management and continuous optimization based on your business goals and advertising performance. I would be happy to discuss your requirements and help manage your Google and Meta Ads. Best regards, Anju RB,
₹17,000 INR in 30 days
6.6
6.6

Hi, I can take full ownership of your Meta and Google Ads accounts, with each platform optimised to its own objective — CPL on Meta, ROAS on Google. What I'll Deliver: Initial Audit – Actionable checklist covering current structure, wasted spend, tracking gaps, and underperforming ad sets and campaigns. Re-structured Campaigns – Meta rebuilt around lead generation with tighter audience segmentation and testing frameworks. Google rebuilt around conversions, with campaign structure aligned to funnel stage rather than legacy groupings. Fresh Creatives & Copy – Static, carousel, or short-form video for Meta; new search ad copy for Google. Written to test distinct angles rather than minor variations. Verified Tracking – Pixel, GTM, and GA4 conversion events checked and corrected before optimisation begins. Duplicate or missing events distort every decision after that, so this comes first. A/B Testing & Refinement – Continuous testing on bids, audiences, placements, and creative. Weekly Reporting – CPL, CPA, ROAS, and next steps, pulled directly from platform dashboards so you can verify the numbers independently. On the Acceptance Criteria: A 20% CPL reduction on Meta and 25% ROAS increase on Google within 30 days are achievable targets — but I'd rather be honest about the variables. Whether they're reachable depends on how much waste currently exists in the accounts, your offer's competitiveness, and whether tracking is currently under-reporting conversions. If the accounts are bleeding spend on irrelevant traffic, 20% is conservative. If they're already well-structured and the ceiling is offer-driven rather than campaign-driven, 30 days may not be enough to hit those figures. Tools: Ads Manager, Power Editor, Google Ads Editor, GA4, GTM, and platform-native reporting. What I'll Need: Business Manager, Ads Manager, Google Ads, GA4, and Tag Manager access. Plus clarity on what qualifies as a lead on Meta and your target CPA on Google. Ready to start immediately. Let's talk. Thanks.
₹1,500 INR in 3 days
6.2
6.2

Hello, I can help manage and optimize your Google Ads and Meta Ads campaigns with a strong focus on reaching the right audience, improving campaign performance, and generating quality leads or sales. With 8+ years of experience in digital marketing and paid advertising, I specialize in Google Ads and Meta Ads campaign setup, management, targeting, optimization, and performance tracking. 1. Google & Meta Ads: • Campaign Setup & Account Structure • Audience & Keyword Research • Google Search, Display, YouTube & Performance Max • Facebook & Instagram Ads • Retargeting & Lookalike Audiences • Conversion Tracking & Analytics • Budget Management, A/B Testing & Optimization • CPL, CPA, and ROAS Performance Monitoring 2. AI Marketing: I also use AI-driven marketing strategies to improve audience research, ad creatives, messaging, content ideas, and campaign optimization while keeping the strategy aligned with your business goals. I will continuously monitor campaign data and make optimization decisions based on performance to improve results and control ad spend. Let’s discuss your goals and current advertising setup. Best regards, Raghav RB,
₹16,000 INR in 30 days
5.9
5.9

Hello, Your campaigns are already generating data, so I’d start by identifying exactly where Meta is losing leads and where Google is losing profitable sales before rebuilding anything unnecessarily. My approach: • Audit campaign structure, audiences, search terms, bids, placements and historical performance • Verify Pixel, GTM and GA4 events before optimization • Restructure Meta around lead quality + lower CPL • Optimize Google campaigns around purchases, CPA and ROAS • Develop/test new creatives, hooks, copy and Search ads • Run controlled A/B tests across audiences, creatives and landing-page opportunities • Weekly reporting on CPL, CPA, ROAS, conversions and next actions I’m experienced with Meta Ads Manager, Google Ads, GA4 and GTM and can take ongoing ownership of optimization. I’ll work toward your 20% CPL reduction and 25% ROAS improvement targets, but I’d treat these as performance goals rather than guarantee them before reviewing the account data, budget and current baseline. Regards, Jaya
₹4,000 INR in 30 days
5.9
5.9

Hi, I can take ownership of your Meta and Google Ads accounts and focus on measurable performance improvements rather than vanity metrics. My approach would start with a complete audit of the existing campaigns, account structure, audiences, tracking and conversion setup. From there, I would: * Restructure Meta campaigns around lead generation and CPL efficiency * Optimise Google Ads for sales, CPA and ROAS * Review and verify Pixel, GTM and GA4 conversion tracking * Develop new ad copy and creative recommendations * Run A/B tests across audiences, creatives, keywords and campaign structures * Continuously optimise bids, budgets, placements and targeting * Provide clear weekly reporting covering CPL, CPA, ROAS and next steps I understand the importance of the 30-day performance targets, but I would treat them as optimisation objectives rather than guaranteed results, since performance also depends on the existing account data, offer, budget and market. I can start immediately once access to the advertising and analytics accounts is provided. Best regards, Maxime Bellet
₹47,989.98 INR in 30 days
5.3
5.3

Hello, For your Local SEO project, I can handle: ✔ Google Business Profile (GMB/GBP) Optimization ✔ Business Category & Service Optimization ✔ Local Keyword Research ✔ GBP Title, Description & Service Optimization ✔ Google Business Profile Posts & Updates ✔ Local Citation & Directory Optimization ✔ NAP Consistency ✔ Local On-Page SEO ✔ Local Competitor Analysis ✔ Relevant Local Link Building ✔ Review & Reputation Optimization ✔ Google Maps Ranking Monitoring & Reporting I focus on improving your local search presence and Google Maps visibility using a clean, consistent, and long-term strategy. I’ll review the current profile and identify the key areas that can be improved. Let’s connect and discuss your local SEO goals. Regards, Gclick | SEO & Digital Marketing Team
₹5,000 INR in 30 days
4.4
4.4

With my extensive experience and expertise in Google Ads, Google AdWords, Google Analytics, and SEM, I am confident in my ability to help your campaign reach new heights. Throughout my six-year career, I've honed crucial skills like A/B testing, audience targeting, conversion tracking, and perceptive bidding strategies - all that are vital for transforming underperforming campaigns into thriving revenue generators. In line with your meta-ads goal of cost reduction and high-volume lead generation, my proficiency in analyzing data and channeling it into actionable insights will be central to restructuring your meta ads campaign at each funnel stage for more targeted customer acquisition. To ensure transparent tracking and analysis, I'll guarantee the integrity of your converted data in GA4 and keep you updated weekly through comprehensive performance reports. Lastly, my strong dedication to achieving set targets has been a key driver of success for clients in the past. I'm well prepared to hit the ground running with immediate access to your business manager accounts. Excelling at understanding clients' diverse objectives and exceeding their expectations has been a consistent theme throughout my career; now let me bring that value to your team as well.
₹2,000 INR in 7 days
3.0
3.0

I can take full ownership of your Meta Ads and Google Ads accounts, with separate optimisation strategies for lead generation on Meta and sales/ROAS growth on Google. With 4+ years of experience in Digital Marketing, Search Engine Marketing and performance optimisation, I can audit your existing campaigns, identify wasted spend and rebuild the account structure where needed. I can handle: • Complete Meta Ads and Google Ads audit with actionable checklist • Campaign restructuring based on funnel stages and objectives • Fresh ad creatives, copy, carousel/static/video concepts and search ad copy • Meta Pixel, GTM and GA4 conversion tracking verification • Audience, keyword, bid, placement and budget optimisation • A/B testing of creatives, audiences, landing pages and messaging • Weekly reporting covering CPL, CPA, ROAS, conversions and next actions • Competitor Analysis and ongoing campaign optimisation I’ll use the existing account data as a starting point rather than making changes blindly. I can also align landing pages and Website Optimization with the campaigns where conversion issues are affecting performance. I’m comfortable working with Ads Manager, Google Ads, GA4 and GTM and can start with the account audit once access is provided. Ajay Parihar Growth Marketing Consultant SEO | GEO | AEO | Google Ads | Meta Ads 4+ Years of Experience
₹5,000 INR in 7 days
2.1
2.1

With my extensive 5+ years in the field, I've mastered the art of generating real-time results through Google Ads. My experience spans various business verticals including Real Estate, E-commerce, Healthcare and more, ensuring a versatile skill set adaptable to your needs. Having successfully managed over 100 Google Ads projects, I'm well-versed with the platforms you use—Ads Manager, Power Editor, Google Ads Editor and GA4—making a seamless transition into elevating your existing campaigns. My data-driven approach towards advertising aligns with your primary aim of reducing the per-lead cost on Meta and increasing ROAS on Google. As a PPC Specialist, I hold an expert-level profiency in Ads Manager and Google Adwords combined with Google Analytics 4 (GA4) Configuration and Conversion Tracking Setup skills. This blend guarantees accurate conversion tracking and detailed performance reports delivered to you each week.
₹5,000 INR in 30 days
1.2
1.2

Hi, I’d be happy to take ownership of your Meta Ads and Google Ads and improve the performance of your existing campaigns. I have experience with lead generation, sales campaigns, CPA/CPL optimization, ROAS improvement, audience targeting, conversion tracking, and campaign optimization. For Meta, my focus will be on increasing qualified leads while reducing CPL. For Google Ads, I’ll focus on increasing sales and improving ROAS and CPA. Since your campaigns are already live but under-performing, I’ll first audit the account structure, targeting, tracking, creatives, keywords, budgets, and conversion data to identify where performance can be improved. I’ll then continuously test, optimize, and scale the campaigns based on actual performance data. Please share access to your Meta Business Manager/Ads Manager and Google Ads, and I’ll be happy to review the accounts. Best regards, Raman
₹1,050 INR in 7 days
0.0
0.0

I can take full ownership of your Meta Ads and Google Ads accounts, with a clear focus on measurable growth. I’ll begin with a detailed audit, identify performance gaps, restructure campaigns, and implement accurate tracking across Meta Pixel, GTM, GA4, and Google Ads. I’ll create high-converting ad creatives and copy, launch structured A/B tests, and continuously optimize audiences, bids, placements, CPL, CPA, and ROAS. You’ll receive transparent weekly reports covering key metrics and actionable next steps. My goal is to deliver sustainable improvements, targeting a 20% CPL reduction on Meta and a 25% ROAS increase on Google within 30 days.
₹1,050 INR in 1 day
0.0
0.0

Hi, The easy part about running Meta and Google Ads is launching campaigns. The harder part is finding out why an account that is already spending is producing the wrong economics, then fixing the parts responsible instead of simply increasing budget. We’d start with the existing account structure, tracking and funnel data across Meta, Google Ads, GA4 and GTM. Meta would be judged on qualified lead volume and CPL, while Google would be tied to actual sales, CPA and ROAS so the two platforms are not optimised as if they have the same job. From there, we’d rebuild where necessary, create new creative and copy variations, verify the conversion events and run controlled tests across audiences, placements, bidding and messaging. Weekly reporting would show what changed, what the data says and what we’re testing next. I’d treat the 20% CPL reduction and 25% ROAS increase as targets to work toward, not numbers to manufacture in a report. Send me access to the current campaign structure or a screenshot of the account, and I’ll tell you where I’d look first.
₹1,500 INR in 7 days
0.0
0.0

Hi, I reviewed your project and understand your clear objectives: lowering CPL while scaling lead volume on Meta, alongside restructuring Google Ads to improve conversion rates and ROAS. Here is how I will approach your audit and turnaround: 1. Tracking & Pixel Audit: Verify pixel setup, GTM containers, and GA4 custom events first to make sure every conversion is accurately tracked before optimizing spend. 2. Meta Campaign Overhaul: Review current audiences, placements, and creative fatigue. Introduce new hook-driven ad angles (problem-aware copy and fresh creatives) to reduce CPL. 3. Google Ads Optimization: Audit search terms, add negative keywords to eliminate wasted spend, and restructure ad groups for higher quality scores and tighter conversion intent. 4. Testing & Weekly Reporting: Set up structured A/B tests for creatives and landing page copy, with clear weekly updates tracking CPL, CPA, and ROAS against your targets. Having managed localized lead-generation campaigns and hands-on business operations, I prioritize real conversion numbers over vanity metrics. I'm ready to review your Ads Manager and GA4 accounts today. Let's discuss your targets in detail! Best regards, Pawan
₹1,050 INR in 7 days
0.0
0.0

I'm Experienced in Meta Ads and Google Ads with a strong focus on performance optimization. I can audit your existing campaigns, fix GA4/GTM conversion tracking, restructure campaigns, create new ad creatives/copy, and run A/B tests to improve CPL, CPA and ROAS. I’ll focus on reducing Meta CPL while increasing lead volume and improving Google Ads ROAS through continuous data-driven optimization. Ready to start immediately and work with your existing ad accounts.
₹600 INR in 7 days
0.0
0.0

Greetings I understand you need an experienced performance marketer to enhance your Meta and Google Ads accounts for lead generation and sales conversions. With a proven track record in optimizing similar campaigns, I am confident I can elevate your current performance. I will conduct a thorough audit, restructure campaigns tailored to each funnel stage, create compelling ad creatives, and establish precise conversion tracking. My focus on data-driven strategies will ensure a 20% reduction in CPL on Meta and a 25% increase in ROAS on Google within the first 30 days. I bring experience in managing Ads Manager, Power Editor, Google Ads Editor, and GA4, ensuring effective optimization and reporting. I’d love to chat about your project and suggest a follow-up discussion at your earliest convenience. Regards, Nabeel Ismail
₹650 INR in 7 days
0.0
0.0

You need someone to take ownership of your under-performing Meta and Google Ads campaigns, improve the structure, fix tracking and optimize performance. I can handle this end-to-end. I can manage: • Audit of existing Meta & Google campaigns • Campaign restructuring based on funnel stages • Meta lead generation optimization • Google Ads sales & conversion optimization • Pixel, GTM & GA4 conversion tracking • Audience, bidding and placement optimization • A/B testing of campaigns, audiences and creatives • AI-assisted static, carousel and short-form video creatives • Ad copy for Meta and Google Search • Weekly CPL, CPA and ROAS reporting I’ll use the existing account data to identify performance issues and make data-driven improvements, while continuously testing new audiences, creatives and campaign variations. I’m available to start immediately and can work with the access provided to your Ads Manager, Google Ads, GA4 and Tag Manager.
₹1,500 INR in 7 days
0.0
0.0

Bhiwani, India
Member since Jun 14, 2021
₹1500-12500 INR
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$250-750 USD
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$7-10 USD / hour
₹12500-37500 INR